Absolute Markets Insights offers its latest published report ‘Native Advertising Market by Type (In Feed Ad Units, Search Ads, Recommendation Units, Promoted Listings, In-Ad, Custom); by Platform (Closed Platforms, Open Platforms, Hybrid Platforms); by Regional outlook (U.S., Rest of North America, France, UK, Germany, Spain, Italy, Rest of Europe, China, Japan, India, Southeast Asia, Rest of Asia Pacific, GCC Countries, Southern Africa, Rest of MEA, Brazil, Rest of Latin America) – Global Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2018 - 2026’. The author of the report analyzed that the global native advertising market accounted for US$ 122.81 Billion in 2017. High demand from publishers to push their products using native advertising is majorly driving the growth of native advertisement market. Most of the internet traffic is because of smartphone penetration which in-turn is driving the native advertising market scenario. Adopting native advertising would result in delivering high-value content.

The open platform market segment is expected to grow substantially in the upcoming years. The emerging markets too are opening up various interesting opportunities for market players. So the industry participants are required to assess the future growth prospects and channel their investments accordingly. The competition is set to intensify with the emergence of many new players in the market.  

 Purchase the complete report titled “Native Advertising Market - Global Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2018 - 2026” at (https://www.absolutemarketsinsights.com/reports/Native-Advertising-Market-2018-2026-136)

The dynamic environment of the native advertisement industry provides several opportunities like targeting customers with the right content at the right time thereby increasing the chances of sales for the organization. Native advertising has gradually evolved into a powerful advertising tool for distributing data-led content in a consistent manner driving profitable consumer behavior. Channel-specific strategies is a key trend in the native advertisement industry. Increasing regulations to protect the interest of customers restrains the growth of native advertising market. The need for creating valuable, interesting and shareable content, ensuring customer engagement, measuring the impact of advertisements are some of the challenges that have led to the growth of native advertising market.

Search Ads Segment Estimated to be the Fastest Growing during the Forecast Period

The search-ads is estimated to grow at a faster pace because they are listings that appear on top of the customer search results, so the chances of the relevant user clicking on the link to get the desired results are high. Native search-ads appear in-stream and match the function of the webpage. These are narrowly targeted placements which drives a direct response such as sale, download or data capture. This mainly is the reason which is driving the growth of search-ads segment in the native advertising market.

The Asia Pacific Region is anticipated to hold a Significant Share in the Global Market.

The growing population along-with increasing broadband connectivity is a significant factor driving the market share of this region in the native advertising market. Currently, smartphones are the most preferred medium to watch any kind of content and the smartphone penetration rate is expected to double in Asia Pacific with the growth of several emerging economies. Subsequent growth of working population, urbanization, and rise in disposable income are some of the reasons that is boosting the native advertising market in this region.

Native Advertising Market is fragmented in Nature with the Presence of Global and Regional Players      

Some of the significant players functioning in the global native advertising market include Adtile Technologies Inc., ADYOULIKE, Bidtellect Inc., EngageYa, GMO AD Partners Inc., Instinctive Inc., MGID Inc., Native Ads Inc., Nativo Inc., Outbrain Inc., plista GmbH, Polymorph, Powerlinks, PubNative GmbH, Sharethrough, Taboola, TripleLift, amongst others.

Whatsapp is expected to soon show ads in status feature using Facebook’s native advertising system. Hanza Media is an example of media creating their own native ad studio.  

Native Advertising Market - By Type

• In-feed Ads Units
• Search Ads
• Recommendation Units
• Promoted Listings
• In-Ad
• Custom

Native Advertising Market - By Platform

• Closed Platform
• Open Platform
• Hybrid Platform

Native Advertising Market - By Region

• North America
  • U.S.
  • Rest of North America
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific
• Middle East and Africa
  • GCC Countries
  • Southern Africa
  • Rest of Middle East and Africa
• Latin America
  • Brazil
  • Rest of Latin America