Europe MarTech Market By Offering (Solutions, Services); By Deployment (On-premise, Cloud-based) By Application (Advertising and Promotion, Content and Experience, Social and Customer Relationships, Commerce and Sales, Data Analytics, Other Applications) By Platform (Mobile, Web); By Organization Size (Small and Medium Enterprises, Large Enterprises); By Technology (Artificial Intelligence, Machine Learning, Augmented Reality and Virtual Reality, Internet of Things (IoT), Others); By End Use Industry (Healthcare and Pharmaceuticals, Banking, Financial Services and Insurance, Information Technology and Telecommunications, Government, Education, Media and Entertainment, Retail & Consumer Goods, Travel and Hospitality, Transportation and Logistics, Manufacturing & Automotive, Food and Beverage, Others) By Country (France, The UK, Spain, Germany, Italy, Nordic Countries, Benelux Union, Rest of Europe) – Europe Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2020 – 2028
Industry Trends
Proliferation of digital channels and mobile devices has made it challenging for business to business (B2B) marketers to accurately target potential audience with the right messages, and on the appropriate devices through a correct medium. Marketing Technlogy (MarTech), which comprises of tools and various software, assists the marketing teams to achieve specific marketing objectives and goals of the organizations. MarTech offers an opportunity to the marketers and other such businesses to effectively manage their marketing processes by leveraging various MarTech solutions as per the requirement of their businesses. The solutions enable the organizations to create streamlined workflows, which help them increase the efficiency and boosts the speed of their processes. Moreover, marketing automation platforms offer integration of various channels and devices which include social media, to offer the marketing teams with a comprehensive about the customer behavior and help them to align the marketing strategies in line with the same. Some of the tools used include customer relationship management (CRM), marketing automation, amongst others. Hence, growing need among enterprises to achieve increased marketing efficiency along with ability to generate more and better qualified leads is contributing towards the growth of Europe MarTech market.
Companies are increasingly adopting multichannel and integrated approach towards their marketing operations, wherein they are integrating advertising technology (AdTech) and MarTech systems. This offers an opportunity to the marketers to gain a holistic and omnichannel approach towards developing marketing strategies and other marketing related processes. Integration of advertising technology with MarTech offers the organizations with a 360 degree view of their customers and their requirements. This eliminates the need of separately focusing on channel marketing and adopt an integrated and efficient approach to deliver successful and effective marketing campaigns and offering improved customer experiences. Many organizations are also focusing on increasing their spending on artificial intelligence (AI) based marketing technology (MarTech) solutions, in order to automate their marketing processes and achieve higher efficiency for the marketing campaigns and other marketing processes. This showcases positive growth trajectory for Europe MarTech market over the forecast period.
Offering Outlook:
Based on the offerings, the Europe MarTech market is segmented into solutions and services. Companies are increasingly offering software solutions for MarTech which are aimed towards providing streamlined workflow for the organizations. MarTech consulting services is gaining significant prominence across organizations in the region. The services segment held the highest market share in 2019 and is anticipated to grow at a highest CAGR during the forecast years.
Deployment Outlook:
In terms of deployment, cloud based segment held the highest share in 2019 in the MarTech market and is expected to grow at a highest CAGR during the forecast years, owing to the benefits achieved from the lowered risk of errors occurring during the deployment of the solutions. For instance, in January 2020, Adobe announced the launch of their Adobe Experience Manager as a Cloud Service, which offers the organizations with cloud-native solution for digital experience management. This provides organizations with advanced marketing capabilities and content customization options, required by the marketing teams along with agility like software as a service (SaaS). Moreover, as the cloud service is constantly updating, the organizations do not have to experience a large scale deployment of software updates, which may cause errors and loss of data during the process.
Application Outlook:
Based on the application, in 2019, the advertising and promotion segment accounted for the highest share in the MarTech market in the display and progmmatic advertising area. However, the commerce and sales segment is anticipated to grow at a highest CAGR in the MarTech market over the forecast years, owing to introduction of MarTech solutions catering to specific requirement of the commerce and sales organizations. For instance, in January 2020, Oracle launched a customer acquisition tool, named Consumer Insights for commerce marketers. This tool allows the commerce retailers in order to gain new customer base wherein it enables the retailers to understand the characteristics of their best customers then extend those traits in order to identify similar potential customers among the petabytes of third-party consumer data in Oracle Data Cloud. This helps the commerce marketers to optimize their customer acquisition campaigns with relevant and targeted products and offers.
Platform Outlook:
The deployment of the MarTech tools is done across mobile platform and web platforms by marketers. It was observed that the adoption of mobile based platform was more in comparison to the web based in 2019. This is because the marketers are increasingly adopting the MarTech tools on their mobile platforms. However, the adoption of web platforms is anticipated to gain traction during the forecast years, owing to increasing availability of various solutions deployed through cloud, which offers better accessibility through various devices.
Organization Size Outlook:
In terms of organization size, the MarTech market is segmented into small and medium enterprises and large enterprises. In 2019, large enterprises segment accounted for highest share in the MarTech market and is also expected to grow at a highest CAGR, over the period of next eight years. The growth is attributed to availability of MarTech solutions offering personalization and automation of marketing processes across multiple channels, which enables seamless accessibility across the organizations sizes.
Technology Outlook:
Based on technology, artificial intelligence based MarTech solutions and tools accounted for highest market share in 2019, and is expected to further grow at a highest CAGR during the forecast years owing to the reduction in the amount of manual processes to be carried out in the marketing department by utilizing these tools. For instance, in December 2020, Salesforce.com, inc., introduced Einstein Automate, an end-to-end workflow automation solution, which offers the organizations with automation capabilities designed for every business function. Moreover, recently organizations are increasingly focusing on automating time consuming tasks, which is creating the need for technology platforms offering increased productivity with automated workflows and data integration solutions.
End Use Industry Outlook:
The demand for MarTech tools is increasing owing to the need for enhanced customer satisfaction and experience through increased personalization offered by these solutions across various industries. In terms of end use industry, the retail and consumer goods segment held the highest market share in the MarTech market in 2019 and is expected to further grow during the forecast years.
In terms of revenue, Europe MarTech market was valued at US$ 30,999.89 Mn in 2019 and reach US$ 105,294.29 Mn by 2028, growing at a CAGR of 15.16% over the forecast period. The study analyses the market in terms of revenue across all the major countries in the region.
Europe MarTech Market Revenue & Forecast, (US$ Million), 2015-2028
Competitive Landscape
The report provides both, qualitative and quantitative research of Europe MarTech market, as well as provides comprehensive insights and development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M& A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analyzed in the report. For each company, the report studies their regional presence, competitors, service offerings and specification amongst others.
Some of the players operating in the Europe MarTech market are Adobe, Agent3, Artesian Solutions, Ltd., Brandworkz Ltd., BrightTALK, Concep, Cyance, dotdigital EMEA Limited, Episerver (Idio), Force24, Growth Intelligence (Pelucid Ltd), Lead Forensics, NextRoll, Inc., Oracle, Salesforce.com, SALESmanago, Spotler UK, ZEOTAP, amongst other market participants.
Europe MarTech Market:
- By Offering
- Solutions
- Services
- By Deployment
- On-Premise
- Cloud-based
- By Application
- Advertising and Promotion
- Display and Programmatic Advertising
- Search and Social Advertising
- Native Advertising
- Others
- Content and Experience
- Email Marketing
- Interactive Content Marketing
- Optimization, Personalization and Testing
- Digital Asset Management and Marketing Resource Management (MRM and DAM)
- Product Information System
- Search Engine Optimization (SEO)
- Marketing Automation
- Web Experience Management
- Others
- Social and Customer Relationships
- Call Analytics
- Account-based Marketing
- Webinars and Other Events
- Social Media Monitoring
- Loyalty and Referrals
- Influencer Marketing
- Reputation Management
- CRM Systems
- Chatbots
- Commerce and Sales
- Proximity and IoT Marketing
- Channel Partner and Local Marketing
- Sales Automation
- Affiliate Marketing
- E-commerce Marketing
- Others
- Data Analytics
- Customer Data Platform
- Compliance and Privacy
- Marketing Analytics
- Others
- Other Applications (Roadmap Software, Budgeting and Finance etc.)
- Advertising and Promotion
- By Platform
- Mobile
- Web
- By Organization Size
- Small and Medium Enterprises
- Large Enterprises
- By Technology
- Artificial Intelligence
- Machine Learning
- Augmented Reality and Virtual Reality
- Internet of Things (IoT)
- Others
- By End Use Industry
- Healthcare and Pharmaceuticals
- Banking, Financial Services and Insurance
- Information Technology and Telecommunications
- Government
- Education
- Media and Entertainment
- Retail & Consumer Goods
- Travel and Hospitality
- Transportation and Logistics
- Manufacturing & Automotive
- Food and Beverage
- Others
- By Country
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Norway
- Sweden
- Benelux Union
- Belgium
- The Netherlands
- Luxemburg
- Rest of Europe
Table of Contents
1. Market
Scope
1.1. Market
Segmentation
1.2. Years
Considered
1.2.1. Historic
Years: 2015 - 2018
1.2.2. Base
Year: 2019
1.2.3. Forecast
Years: 2020 – 2028
2. Key Target
Audiences
3. Research
Methodology
3.1. Primary
Research
3.1.1. Research
Questionnaire
3.1.2. Europe
Percentage Breakdown
3.1.3. Primary
Interviews: Key Opinion Leaders (KOLs)
3.2. Secondary
Research
3.2.1. Paid
Databases
3.2.2. Secondary
Sources
3.3. Market
Size Estimates
3.3.1. Top-Down
Approach
3.3.2. Bottom-Up
Approach
3.4. Data
Triangulation Methodology
3.5. Research
Assumptions
4. Recommendations
and Insights from AMI’s Perspective**
5. Holistic
Overview of MarTech Market
6. Market
Synopsis: MarTech Market
7. MarTech
Market Analysis: Qualitative Perspective
7.1. Introduction
7.1.1. Product
Definition
7.1.2. Industry
Development
7.2. Market
Dynamics
7.2.1. Drivers
7.2.2. Restraints
7.2.3. Opportunities
7.3. Trends in
MarTech Market
7.4. Market
Determinants Radar Chart
7.5. Macro-Economic
and Micro-Economic Indicators: MarTech Market
7.6. Porter’s Five Force Analysis
7.7. Impact of
Covid-19 on MarTech Market
8. Europe
MarTech Market Analysis and Forecasts, 2020 – 2028
8.1. Overview
8.1.1. Europe
MarTech Market Revenue (US$ Mn)
8.2. Europe
MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
8.2.1. Solutions
8.2.1.1. Definition
8.2.1.2. Market
Penetration, 2018
8.2.1.3. Market
Estimation, 2013 – 2019
8.2.1.4. Market
Forecast, 2020 – 2028
8.2.1.5. Compound
Annual Growth Rate (CAGR)
8.2.1.6. Regional
Bifurcation
8.2.1.6.1. France
8.2.1.6.1.1. Market
Estimation, 2013 – 2019
8.2.1.6.1.2. Market
Forecast, 2020 – 2028
8.2.1.6.2. The
UK
8.2.1.6.2.1. Market
Estimation, 2013 – 2019
8.2.1.6.2.2. Market
Forecast, 2020 – 2028
8.2.1.6.3. Spain
8.2.1.6.3.1. Market
Estimation, 2013 – 2019
8.2.1.6.3.2. Market
Forecast, 2020 – 2028
8.2.1.6.4. Germany
8.2.1.6.4.1. Market
Estimation, 2013 – 2019
8.2.1.6.4.2. Market
Forecast, 2020 – 2028
8.2.1.6.5. Italy
8.2.1.6.5.1. Market
Estimation, 2013 – 2019
8.2.1.6.5.2. Market
Forecast, 2020 – 2028
8.2.1.6.6. Nordic
Countries
8.2.1.6.6.1. Market
Estimation, 2013 – 2019
8.2.1.6.6.2. Market
Forecast, 2020 – 2028
8.2.1.6.7. Benelux
Union
8.2.1.6.7.1. Market
Estimation, 2013 – 2019
8.2.1.6.7.2. Market
Forecast, 2020 – 2028
8.2.1.6.8. Rest
of Europe
8.2.1.6.8.1. Market
Estimation, 2013 – 2019
8.2.1.6.8.2. Market
Forecast, 2020 – 2028
8.2.2. Services
8.2.2.1. Definition
8.2.2.2. Market
Penetration, 2018
8.2.2.3. Market
Estimation, 2013 – 2019
8.2.2.4. Market
Forecast, 2020 – 2028
8.2.2.5. Compound
Annual Growth Rate (CAGR)
8.2.2.6. Regional
Bifurcation
8.2.2.6.1. France
8.2.2.6.1.1. Market
Estimation, 2013 – 2019
8.2.2.6.1.2. Market
Forecast, 2020 – 2028
8.2.2.6.2. The
UK
8.2.2.6.2.1. Market
Estimation, 2013 – 2019
8.2.2.6.2.2. Market
Forecast, 2020 – 2028
8.2.2.6.3. Spain
8.2.2.6.3.1. Market
Estimation, 2013 – 2019
8.2.2.6.3.2. Market
Forecast, 2020 – 2028
8.2.2.6.4. Germany
8.2.2.6.4.1. Market
Estimation, 2013 – 2019
8.2.2.6.4.2. Market
Forecast, 2020 – 2028
8.2.2.6.5. Italy
8.2.2.6.5.1. Market
Estimation, 2013 – 2019
8.2.2.6.5.2. Market
Forecast, 2020 – 2028
8.2.2.6.6. Nordic
Countries
8.2.2.6.6.1. Market
Estimation, 2013 – 2019
8.2.2.6.6.2. Market
Forecast, 2020 – 2028
8.2.2.6.7. Benelux
Union
8.2.2.6.7.1. Market
Estimation, 2013 – 2019
8.2.2.6.7.2. Market
Forecast, 2020 – 2028
8.2.2.6.8. Rest
of Europe
8.2.2.6.8.1. Market
Estimation, 2013 – 2019
8.2.2.6.8.2. Market
Forecast, 2020 – 2028
8.3. Key
Segment for Channeling Investments
8.3.1. By
Offering
9. Europe
MarTech Market Analysis and Forecasts, 2020 – 2028
9.1. Overview
9.2. Europe
MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
9.2.1. On-Premise
9.2.1.1. Definition
9.2.1.2. Market
Penetration, 2018
9.2.1.3. Market
Estimation, 2013 – 2019
9.2.1.4. Market
Forecast, 2020 – 2028
9.2.1.5. Compound
Annual Growth Rate (CAGR)
9.2.1.6. Regional
Bifurcation
9.2.1.6.1. France
9.2.1.6.1.1. Market
Estimation, 2013 – 2019
9.2.1.6.1.2. Market
Forecast, 2020 – 2028
9.2.1.6.2. The
UK
9.2.1.6.2.1. Market
Estimation, 2013 – 2019
9.2.1.6.2.2. Market
Forecast, 2020 – 2028
9.2.1.6.3. Spain
9.2.1.6.3.1. Market
Estimation, 2013 – 2019
9.2.1.6.3.2. Market
Forecast, 2020 – 2028
9.2.1.6.4. Germany
9.2.1.6.4.1. Market
Estimation, 2013 – 2019
9.2.1.6.4.2. Market
Forecast, 2020 – 2028
9.2.1.6.5. Italy
9.2.1.6.5.1. Market
Estimation, 2013 – 2019
9.2.1.6.5.2. Market
Forecast, 2020 – 2028
9.2.1.6.6. Nordic
Countries
9.2.1.6.6.1. Market
Estimation, 2013 – 2019
9.2.1.6.6.2. Market
Forecast, 2020 – 2028
9.2.1.6.7. Benelux
Union
9.2.1.6.7.1. Market
Estimation, 2013 – 2019
9.2.1.6.7.2. Market
Forecast, 2020 – 2028
9.2.1.6.8. Rest
of Europe
9.2.1.6.8.1. Market
Estimation, 2013 – 2019
9.2.1.6.8.2. Market
Forecast, 2020 – 2028
9.2.2. Cloud-based
9.2.2.1. Definition
9.2.2.2. Market
Penetration, 2018
9.2.2.3. Market
Estimation, 2013 – 2019
9.2.2.4. Market
Forecast, 2020 – 2028
9.2.2.5. Compound
Annual Growth Rate (CAGR)
9.2.2.6. Regional
Bifurcation
9.2.2.6.1. France
9.2.2.6.1.1. Market
Estimation, 2013 – 2019
9.2.2.6.1.2. Market
Forecast, 2020 – 2028
9.2.2.6.2. The
UK
9.2.2.6.2.1. Market
Estimation, 2013 – 2019
9.2.2.6.2.2. Market
Forecast, 2020 – 2028
9.2.2.6.3. Spain
9.2.2.6.3.1. Market
Estimation, 2013 – 2019
9.2.2.6.3.2. Market
Forecast, 2020 – 2028
9.2.2.6.4. Germany
9.2.2.6.4.1. Market
Estimation, 2013 – 2019
9.2.2.6.4.2. Market
Forecast, 2020 – 2028
9.2.2.6.5. Italy
9.2.2.6.5.1. Market
Estimation, 2013 – 2019
9.2.2.6.5.2. Market
Forecast, 2020 – 2028
9.2.2.6.6. Nordic
Countries
9.2.2.6.6.1. Market
Estimation, 2013 – 2019
9.2.2.6.6.2. Market
Forecast, 2020 – 2028
9.2.2.6.7. Benelux
Union
9.2.2.6.7.1. Market
Estimation, 2013 – 2019
9.2.2.6.7.2. Market
Forecast, 2020 – 2028
9.2.2.6.8. Rest
of Europe
9.2.2.6.8.1. Market
Estimation, 2013 – 2019
9.2.2.6.8.2. Market
Forecast, 2020 – 2028
9.3. Key
Segment for Channeling Investments
9.3.1. By Deployment
10. Europe
MarTech Market Analysis and Forecasts, 2020 – 2028
10.1. Overview
10.2. Europe
MarTech Market Revenue (US$ Mn) and Forecasts, By Application
10.2.1. Advertising
and Promotion (Definition, Market Penetration (2019), Market Estimation (2013 –
2019), Market Forecast (2020 – 2028), Compound Annual Growth Rate (CAGR),
Regional Bifurcation (France, The UK, Spain, Germany, Italy, Nordic Countries,
Benelux Union, Rest of Europe) and Information on Display and Programmatic
Advertising, Search and Social Advertising, Native Advertising, Others)
10.2.1.1. Display
and Programmatic Advertising
10.2.1.2. Search
and Social Advertising
10.2.1.3. Native
Advertising
10.2.1.4. Others
10.2.2. Content
and Experience (Definition, Market Penetration (2019), Market Estimation (2013
– 2019), Market Forecast (2020 – 2028), Compound Annual Growth Rate (CAGR),
Regional Bifurcation (France, The UK, Spain, Germany, Italy, Nordic Countries,
Benelux Union, Rest of Europe) and Information on Email Marketing, Interactive
Content Marketing, Optimization, Personalization and Testing, Digital Asset
Management and Marketing Resource Management (MRM and DAM) , Product
Information System, Search Engine Optimization (SEO), Marketing Automation, Web
Experience Management, Others)
10.2.2.1. Email
Marketing
10.2.2.2. Interactive
Content Marketing
10.2.2.3. Optimization,
Personalization and Testing
10.2.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
10.2.2.5. Product
Information System
10.2.2.6. Search
Engine Optimization (SEO)
10.2.2.7. Marketing
Automation
10.2.2.8. Web
Experience Management
10.2.2.9. Others
10.2.3. Social
and Customer Relationships (Definition, Market Penetration (2019), Market
Estimation (2013 – 2019), Market Forecast (2020 – 2028), Compound Annual Growth
Rate (CAGR), Regional Bifurcation (France, The UK, Spain, Germany, Italy,
Nordic Countries, Benelux Union, Rest of Europe) and Information on Call
Analytics, Account-based Marketing, Webinars and Other Events, Social Media
Monitoring, Loyalty and Referrals, Influencer Marketing, Reputation Management,
CRM Systems, Chatbots)
10.2.3.1. Call
Analytics
10.2.3.2. Account-based
Marketing
10.2.3.3. Webinars
and Other Events
10.2.3.4. Social
Media Monitoring
10.2.3.5. Loyalty
and Referrals
10.2.3.6. Influencer
Marketing
10.2.3.7. Reputation
Management
10.2.3.8. CRM
Systems
10.2.3.9. Chatbots
10.2.4. Commerce
and Sales (Definition, Market Penetration (2019), Market Estimation (2013 –
2019), Market Forecast (2020 – 2028), Compound Annual Growth Rate (CAGR),
Regional Bifurcation (France, The UK, Spain, Germany, Italy, Nordic Countries,
Benelux Union, Rest of Europe) and Information on Proximity and IoT Marketing,
Channel Partner and Local Marketing, Sales Automation, Affiliate Marketing,
E-commerce Marketing, Others)
10.2.4.1. Proximity
and IoT Marketing
10.2.4.2. Channel
Partner and Local Marketing
10.2.4.3. Sales
Automation
10.2.4.4. Affiliate
Marketing
10.2.4.5. E-commerce
Marketing
10.2.4.6. Others
10.2.5. Data
Analytics (Definition, Market Penetration (2019), Market Estimation (2013 –
2019), Market Forecast (2020 – 2028), Compound Annual Growth Rate (CAGR),
Regional Bifurcation (France, The UK, Spain, Germany, Italy, Nordic Countries,
Benelux Union, Rest of Europe) and Information on Customer Data Platform,
Compliance and Privacy , Marketing
Analytics, Others)
10.2.5.1. Customer
Data Platform
10.2.5.2. Compliance
and Privacy
10.2.5.3. Marketing
Analytics
10.2.5.4. Others
10.2.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
10.2.6.1. Definition
10.2.6.2. Market
Penetration, 2018
10.2.6.3. Market
Estimation, 2013 – 2019
10.2.6.4. Market
Forecast, 2020 – 2028
10.2.6.5. Compound
Annual Growth Rate (CAGR)
10.2.6.6. Regional
Bifurcation
10.2.6.6.1. France
10.2.6.6.1.1. Market
Estimation, 2013 – 2019
10.2.6.6.1.2. Market
Forecast, 2020 – 2028
10.2.6.6.2. The
UK
10.2.6.6.2.1. Market
Estimation, 2013 – 2019
10.2.6.6.2.2. Market
Forecast, 2020 – 2028
10.2.6.6.3. Spain
10.2.6.6.3.1. Market
Estimation, 2013 – 2019
10.2.6.6.3.2. Market
Forecast, 2020 – 2028
10.2.6.6.4. Germany
10.2.6.6.4.1. Market
Estimation, 2013 – 2019
10.2.6.6.4.2. Market
Forecast, 2020 – 2028
10.2.6.6.5. Italy
10.2.6.6.5.1. Market
Estimation, 2013 – 2019
10.2.6.6.5.2. Market
Forecast, 2020 – 2028
10.2.6.6.6. Nordic
Countries
10.2.6.6.6.1. Market
Estimation, 2013 – 2019
10.2.6.6.6.2. Market
Forecast, 2020 – 2028
10.2.6.6.7. Benelux
Union
10.2.6.6.7.1. Market
Estimation, 2013 – 2019
10.2.6.6.7.2. Market
Forecast, 2020 – 2028
10.2.6.6.8. Rest
of Europe
10.2.6.6.8.1. Market
Estimation, 2013 – 2019
10.2.6.6.8.2. Market
Forecast, 2020 – 2028
10.3. Key
Segment for Channeling Investments
10.3.1. By
Application
11. Europe
MarTech Market Analysis and Forecasts, 2020 – 2028
11.1. Overview
11.2. Europe
MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
11.2.1. Mobile
11.2.1.1. Definition
11.2.1.2. Market
Penetration, 2018
11.2.1.3. Market
Estimation, 2013 – 2019
11.2.1.4. Market
Forecast, 2020 – 2028
11.2.1.5. Compound
Annual Growth Rate (CAGR)
11.2.1.6. Regional
Bifurcation
11.2.1.6.1. France
11.2.1.6.1.1. Market
Estimation, 2013 – 2019
11.2.1.6.1.2. Market
Forecast, 2020 – 2028
11.2.1.6.2. The
UK
11.2.1.6.2.1. Market
Estimation, 2013 – 2019
11.2.1.6.2.2. Market
Forecast, 2020 – 2028
11.2.1.6.3. Spain
11.2.1.6.3.1. Market
Estimation, 2013 – 2019
11.2.1.6.3.2. Market
Forecast, 2020 – 2028
11.2.1.6.4. Germany
11.2.1.6.4.1. Market
Estimation, 2013 – 2019
11.2.1.6.4.2. Market
Forecast, 2020 – 2028
11.2.1.6.5. Italy
11.2.1.6.5.1. Market
Estimation, 2013 – 2019
11.2.1.6.5.2. Market
Forecast, 2020 – 2028
11.2.1.6.6. Nordic
Countries
11.2.1.6.6.1. Market
Estimation, 2013 – 2019
11.2.1.6.6.2. Market
Forecast, 2020 – 2028
11.2.1.6.7. Benelux
Union
11.2.1.6.7.1. Market
Estimation, 2013 – 2019
11.2.1.6.7.2. Market
Forecast, 2020 – 2028
11.2.1.6.8. Rest
of Europe
11.2.1.6.8.1. Market
Estimation, 2013 – 2019
11.2.1.6.8.2. Market
Forecast, 2020 – 2028
11.2.2. Web
11.2.2.1. Definition
11.2.2.2. Market
Penetration, 2018
11.2.2.3. Market
Estimation, 2013 – 2019
11.2.2.4. Market
Forecast, 2020 – 2028
11.2.2.5. Compound
Annual Growth Rate (CAGR)
11.2.2.6. Regional
Bifurcation
11.2.2.6.1. France
11.2.2.6.1.1. Market
Estimation, 2013 – 2019
11.2.2.6.1.2. Market
Forecast, 2020 – 2028
11.2.2.6.2. The
UK
11.2.2.6.2.1. Market
Estimation, 2013 – 2019
11.2.2.6.2.2. Market
Forecast, 2020 – 2028
11.2.2.6.3. Spain
11.2.2.6.3.1. Market
Estimation, 2013 – 2019
11.2.2.6.3.2. Market
Forecast, 2020 – 2028
11.2.2.6.4. Germany
11.2.2.6.4.1. Market
Estimation, 2013 – 2019
11.2.2.6.4.2. Market
Forecast, 2020 – 2028
11.2.2.6.5. Italy
11.2.2.6.5.1. Market
Estimation, 2013 – 2019
11.2.2.6.5.2. Market
Forecast, 2020 – 2028
11.2.2.6.6. Nordic
Countries
11.2.2.6.6.1. Market
Estimation, 2013 – 2019
11.2.2.6.6.2. Market
Forecast, 2020 – 2028
11.2.2.6.7. Benelux
Union
11.2.2.6.7.1. Market
Estimation, 2013 – 2019
11.2.2.6.7.2. Market
Forecast, 2020 – 2028
11.2.2.6.8. Rest
of Europe
11.2.2.6.8.1. Market
Estimation, 2013 – 2019
11.2.2.6.8.2. Market
Forecast, 2020 – 2028
11.3. Key
Segment for Channeling Investments
11.3.1. By
Platform
12. Europe
MarTech Market Analysis and Forecasts, 2020 – 2028
12.1. Overview
12.2. Europe
MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
12.2.1. Small
and Medium Enterprises
12.2.1.1. Definition
12.2.1.2. Market
Penetration, 2018
12.2.1.3. Market
Estimation, 2013 – 2019
12.2.1.4. Market
Forecast, 2020 – 2028
12.2.1.5. Compound
Annual Growth Rate (CAGR)
12.2.1.6. Regional
Bifurcation
12.2.1.6.1. France
12.2.1.6.1.1. Market
Estimation, 2013 – 2019
12.2.1.6.1.2. Market
Forecast, 2020 – 2028
12.2.1.6.2. The
UK
12.2.1.6.2.1. Market
Estimation, 2013 – 2019
12.2.1.6.2.2. Market
Forecast, 2020 – 2028
12.2.1.6.3. Spain
12.2.1.6.3.1. Market
Estimation, 2013 – 2019
12.2.1.6.3.2. Market
Forecast, 2020 – 2028
12.2.1.6.4. Germany
12.2.1.6.4.1. Market
Estimation, 2013 – 2019
12.2.1.6.4.2. Market
Forecast, 2020 – 2028
12.2.1.6.5. Italy
12.2.1.6.5.1. Market
Estimation, 2013 – 2019
12.2.1.6.5.2. Market
Forecast, 2020 – 2028
12.2.1.6.6. Nordic
Countries
12.2.1.6.6.1. Market
Estimation, 2013 – 2019
12.2.1.6.6.2. Market
Forecast, 2020 – 2028
12.2.1.6.7. Benelux
Union
12.2.1.6.7.1. Market
Estimation, 2013 – 2019
12.2.1.6.7.2. Market
Forecast, 2020 – 2028
12.2.1.6.8. Rest
of Europe
12.2.1.6.8.1. Market
Estimation, 2013 – 2019
12.2.1.6.8.2. Market
Forecast, 2020 – 2028
12.2.2. Large
Enterprises
12.2.2.1. Definition
12.2.2.2. Market
Penetration, 2018
12.2.2.3. Market
Estimation, 2013 – 2019
12.2.2.4. Market
Forecast, 2020 – 2028
12.2.2.5. Compound
Annual Growth Rate (CAGR)
12.2.2.6. Regional
Bifurcation
12.2.2.6.1. France
12.2.2.6.1.1. Market
Estimation, 2013 – 2019
12.2.2.6.1.2. Market
Forecast, 2020 – 2028
12.2.2.6.2. The
UK
12.2.2.6.2.1. Market
Estimation, 2013 – 2019
12.2.2.6.2.2. Market
Forecast, 2020 – 2028
12.2.2.6.3. Spain
12.2.2.6.3.1. Market
Estimation, 2013 – 2019
12.2.2.6.3.2. Market
Forecast, 2020 – 2028
12.2.2.6.4. Germany
12.2.2.6.4.1. Market
Estimation, 2013 – 2019
12.2.2.6.4.2. Market
Forecast, 2020 – 2028
12.2.2.6.5. Italy
12.2.2.6.5.1. Market
Estimation, 2013 – 2019
12.2.2.6.5.2. Market
Forecast, 2020 – 2028
12.2.2.6.6. Nordic
Countries
12.2.2.6.6.1. Market
Estimation, 2013 – 2019
12.2.2.6.6.2. Market
Forecast, 2020 – 2028
12.2.2.6.7. Benelux
Union
12.2.2.6.7.1. Market
Estimation, 2013 – 2019
12.2.2.6.7.2. Market
Forecast, 2020 – 2028
12.2.2.6.8. Rest
of Europe
12.2.2.6.8.1. Market
Estimation, 2013 – 2019
12.2.2.6.8.2. Market
Forecast, 2020 – 2028
12.3. Key
Segment for Channeling Investments
12.3.1. By
Organization Size
13. Europe
MarTech Market Analysis and Forecasts, 2020 – 2028
13.1. Overview
13.2. Europe
MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
13.2.1. Artificial
Intelligence
13.2.1.1. Definition
13.2.1.2. Market
Penetration, 2018
13.2.1.3. Market
Estimation, 2013 – 2019
13.2.1.4. Market
Forecast, 2020 – 2028
13.2.1.5. Compound
Annual Growth Rate (CAGR)
13.2.1.6. Regional
Bifurcation
13.2.1.6.1. France
13.2.1.6.1.1. Market
Estimation, 2013 – 2019
13.2.1.6.1.2. Market
Forecast, 2020 – 2028
13.2.1.6.2. The
UK
13.2.1.6.2.1. Market
Estimation, 2013 – 2019
13.2.1.6.2.2. Market
Forecast, 2020 – 2028
13.2.1.6.3. Spain
13.2.1.6.3.1. Market
Estimation, 2013 – 2019
13.2.1.6.3.2. Market
Forecast, 2020 – 2028
13.2.1.6.4. Germany
13.2.1.6.4.1. Market
Estimation, 2013 – 2019
13.2.1.6.4.2. Market
Forecast, 2020 – 2028
13.2.1.6.5. Italy
13.2.1.6.5.1. Market
Estimation, 2013 – 2019
13.2.1.6.5.2. Market
Forecast, 2020 – 2028
13.2.1.6.6. Nordic
Countries
13.2.1.6.6.1. Market
Estimation, 2013 – 2019
13.2.1.6.6.2. Market
Forecast, 2020 – 2028
13.2.1.6.7. Benelux
Union
13.2.1.6.7.1. Market
Estimation, 2013 – 2019
13.2.1.6.7.2. Market
Forecast, 2020 – 2028
13.2.1.6.8. Rest
of Europe
13.2.1.6.8.1. Market
Estimation, 2013 – 2019
13.2.1.6.8.2. Market
Forecast, 2020 – 2028
13.2.2. Machine
Learning
13.2.2.1. Definition
13.2.2.2. Market
Penetration, 2018
13.2.2.3. Market
Estimation, 2013 – 2019
13.2.2.4. Market
Forecast, 2020 – 2028
13.2.2.5. Compound
Annual Growth Rate (CAGR)
13.2.2.6. Regional
Bifurcation
13.2.2.6.1. France
13.2.2.6.1.1. Market
Estimation, 2013 – 2019
13.2.2.6.1.2. Market
Forecast, 2020 – 2028
13.2.2.6.2. The
UK
13.2.2.6.2.1. Market
Estimation, 2013 – 2019
13.2.2.6.2.2. Market
Forecast, 2020 – 2028
13.2.2.6.3. Spain
13.2.2.6.3.1. Market
Estimation, 2013 – 2019
13.2.2.6.3.2. Market
Forecast, 2020 – 2028
13.2.2.6.4. Germany
13.2.2.6.4.1. Market
Estimation, 2013 – 2019
13.2.2.6.4.2. Market
Forecast, 2020 – 2028
13.2.2.6.5. Italy
13.2.2.6.5.1. Market
Estimation, 2013 – 2019
13.2.2.6.5.2. Market
Forecast, 2020 – 2028
13.2.2.6.6. Nordic
Countries
13.2.2.6.6.1. Market
Estimation, 2013 – 2019
13.2.2.6.6.2. Market
Forecast, 2020 – 2028
13.2.2.6.7. Benelux
Union
13.2.2.6.7.1. Market
Estimation, 2013 – 2019
13.2.2.6.7.2. Market
Forecast, 2020 – 2028
13.2.2.6.8. Rest
of Europe
13.2.2.6.8.1. Market
Estimation, 2013 – 2019
13.2.2.6.8.2. Market
Forecast, 2020 – 2028
13.2.3. Augmented
Reality and Virtual Reality
13.2.3.1. Definition
13.2.3.2. Market
Penetration, 2018
13.2.3.3. Market
Estimation, 2013 – 2019
13.2.3.4. Market
Forecast, 2020 – 2028
13.2.3.5. Compound
Annual Growth Rate (CAGR)
13.2.3.6. Regional
Bifurcation
13.2.3.6.1. France
13.2.3.6.1.1. Market
Estimation, 2013 – 2019
13.2.3.6.1.2. Market
Forecast, 2020 – 2028
13.2.3.6.2. The
UK
13.2.3.6.2.1. Market
Estimation, 2013 – 2019
13.2.3.6.2.2. Market
Forecast, 2020 – 2028
13.2.3.6.3. Spain
13.2.3.6.3.1. Market
Estimation, 2013 – 2019
13.2.3.6.3.2. Market
Forecast, 2020 – 2028
13.2.3.6.4. Germany
13.2.3.6.4.1. Market
Estimation, 2013 – 2019
13.2.3.6.4.2. Market
Forecast, 2020 – 2028
13.2.3.6.5. Italy
13.2.3.6.5.1. Market
Estimation, 2013 – 2019
13.2.3.6.5.2. Market
Forecast, 2020 – 2028
13.2.3.6.6. Nordic
Countries
13.2.3.6.6.1. Market
Estimation, 2013 – 2019
13.2.3.6.6.2. Market
Forecast, 2020 – 2028
13.2.3.6.7. Benelux
Union
13.2.3.6.7.1. Market
Estimation, 2013 – 2019
13.2.3.6.7.2. Market
Forecast, 2020 – 2028
13.2.3.6.8. Rest
of Europe
13.2.3.6.8.1. Market
Estimation, 2013 – 2019
13.2.3.6.8.2. Market
Forecast, 2020 – 2028
13.2.4. Internet
of Things (IoT)
13.2.4.1. Definition
13.2.4.2. Market
Penetration, 2018
13.2.4.3. Market
Estimation, 2013 – 2019
13.2.4.4. Market
Forecast, 2020 – 2028
13.2.4.5. Compound
Annual Growth Rate (CAGR)
13.2.4.6. Regional
Bifurcation
13.2.4.6.1. France
13.2.4.6.1.1. Market
Estimation, 2013 – 2019
13.2.4.6.1.2. Market
Forecast, 2020 – 2028
13.2.4.6.2. The
UK
13.2.4.6.2.1. Market
Estimation, 2013 – 2019
13.2.4.6.2.2. Market
Forecast, 2020 – 2028
13.2.4.6.3. Spain
13.2.4.6.3.1. Market
Estimation, 2013 – 2019
13.2.4.6.3.2. Market
Forecast, 2020 – 2028
13.2.4.6.4. Germany
13.2.4.6.4.1. Market
Estimation, 2013 – 2019
13.2.4.6.4.2. Market
Forecast, 2020 – 2028
13.2.4.6.5. Italy
13.2.4.6.5.1. Market
Estimation, 2013 – 2019
13.2.4.6.5.2. Market
Forecast, 2020 – 2028
13.2.4.6.6. Nordic
Countries
13.2.4.6.6.1. Market
Estimation, 2013 – 2019
13.2.4.6.6.2. Market
Forecast, 2020 – 2028
13.2.4.6.7. Benelux
Union
13.2.4.6.7.1. Market
Estimation, 2013 – 2019
13.2.4.6.7.2. Market
Forecast, 2020 – 2028
13.2.4.6.8. Rest
of Europe
13.2.4.6.8.1. Market
Estimation, 2013 – 2019
13.2.4.6.8.2. Market
Forecast, 2020 – 2028
13.2.5. Others
13.2.5.1. Definition
13.2.5.2. Market
Penetration, 2018
13.2.5.3. Market
Estimation, 2013 – 2019
13.2.5.4. Market
Forecast, 2020 – 2028
13.2.5.5. Compound
Annual Growth Rate (CAGR)
13.2.5.6. Regional
Bifurcation
13.2.5.6.1. France
13.2.5.6.1.1. Market
Estimation, 2013 – 2019
13.2.5.6.1.2. Market
Forecast, 2020 – 2028
13.2.5.6.2. The
UK
13.2.5.6.2.1. Market
Estimation, 2013 – 2019
13.2.5.6.2.2. Market
Forecast, 2020 – 2028
13.2.5.6.3. Spain
13.2.5.6.3.1. Market
Estimation, 2013 – 2019
13.2.5.6.3.2. Market
Forecast, 2020 – 2028
13.2.5.6.4. Germany
13.2.5.6.4.1. Market
Estimation, 2013 – 2019
13.2.5.6.4.2. Market
Forecast, 2020 – 2028
13.2.5.6.5. Italy
13.2.5.6.5.1. Market
Estimation, 2013 – 2019
13.2.5.6.5.2. Market
Forecast, 2020 – 2028
13.2.5.6.6. Nordic
Countries
13.2.5.6.6.1. Market
Estimation, 2013 – 2019
13.2.5.6.6.2. Market
Forecast, 2020 – 2028
13.2.5.6.7. Benelux
Union
13.2.5.6.7.1. Market
Estimation, 2013 – 2019
13.2.5.6.7.2. Market
Forecast, 2020 – 2028
13.2.5.6.8. Rest
of Europe
13.2.5.6.8.1. Market
Estimation, 2013 – 2019
13.2.5.6.8.2. Market
Forecast, 2020 – 2028
13.3. Key
Segment for Channeling Investments
13.3.1. By
Technology
14. Europe
MarTech Market Analysis and Forecasts, 2020 – 2028
14.1. Overview
14.2. Europe
MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
14.2.1. Healthcare
and Pharmaceuticals
14.2.1.1. Definition
14.2.1.2. Market
Penetration, 2018
14.2.1.3. Market
Estimation, 2013 – 2019
14.2.1.4. Market
Forecast, 2020 – 2028
14.2.1.5. Compound
Annual Growth Rate (CAGR)
14.2.1.6. Regional
Bifurcation
14.2.1.6.1. France
14.2.1.6.1.1. Market
Estimation, 2013 – 2019
14.2.1.6.1.2. Market
Forecast, 2020 – 2028
14.2.1.6.2. The
UK
14.2.1.6.2.1. Market
Estimation, 2013 – 2019
14.2.1.6.2.2. Market
Forecast, 2020 – 2028
14.2.1.6.3. Spain
14.2.1.6.3.1. Market
Estimation, 2013 – 2019
14.2.1.6.3.2. Market
Forecast, 2020 – 2028
14.2.1.6.4. Germany
14.2.1.6.4.1. Market
Estimation, 2013 – 2019
14.2.1.6.4.2. Market
Forecast, 2020 – 2028
14.2.1.6.5. Italy
14.2.1.6.5.1. Market
Estimation, 2013 – 2019
14.2.1.6.5.2. Market
Forecast, 2020 – 2028
14.2.1.6.6. Nordic
Countries
14.2.1.6.6.1. Market
Estimation, 2013 – 2019
14.2.1.6.6.2. Market
Forecast, 2020 – 2028
14.2.1.6.7. Benelux
Union
14.2.1.6.7.1. Market
Estimation, 2013 – 2019
14.2.1.6.7.2. Market
Forecast, 2020 – 2028
14.2.1.6.8. Rest
of Europe
14.2.1.6.8.1. Market
Estimation, 2013 – 2019
14.2.1.6.8.2. Market
Forecast, 2020 – 2028
14.2.2. Banking,
Financial Services and Insurance
14.2.2.1. Definition
14.2.2.2. Market
Penetration, 2018
14.2.2.3. Market
Estimation, 2013 – 2019
14.2.2.4. Market
Forecast, 2020 – 2028
14.2.2.5. Compound
Annual Growth Rate (CAGR)
14.2.2.6. Regional
Bifurcation
14.2.2.6.1. France
14.2.2.6.1.1. Market
Estimation, 2013 – 2019
14.2.2.6.1.2. Market
Forecast, 2020 – 2028
14.2.2.6.2. The
UK
14.2.2.6.2.1. Market
Estimation, 2013 – 2019
14.2.2.6.2.2. Market
Forecast, 2020 – 2028
14.2.2.6.3. Spain
14.2.2.6.3.1. Market
Estimation, 2013 – 2019
14.2.2.6.3.2. Market
Forecast, 2020 – 2028
14.2.2.6.4. Germany
14.2.2.6.4.1. Market
Estimation, 2013 – 2019
14.2.2.6.4.2. Market
Forecast, 2020 – 2028
14.2.2.6.5. Italy
14.2.2.6.5.1. Market
Estimation, 2013 – 2019
14.2.2.6.5.2. Market
Forecast, 2020 – 2028
14.2.2.6.6. Nordic
Countries
14.2.2.6.6.1. Market
Estimation, 2013 – 2019
14.2.2.6.6.2. Market
Forecast, 2020 – 2028
14.2.2.6.7. Benelux
Union
14.2.2.6.7.1. Market
Estimation, 2013 – 2019
14.2.2.6.7.2. Market
Forecast, 2020 – 2028
14.2.2.6.8. Rest
of Europe
14.2.2.6.8.1. Market
Estimation, 2013 – 2019
14.2.2.6.8.2. Market
Forecast, 2020 – 2028
14.2.3. Information
Technology and Telecommunications
14.2.3.1. Definition
14.2.3.2. Market
Penetration, 2018
14.2.3.3. Market
Estimation, 2013 – 2019
14.2.3.4. Market
Forecast, 2020 – 2028
14.2.3.5. Compound
Annual Growth Rate (CAGR)
14.2.3.6. Regional
Bifurcation
14.2.3.6.1. France
14.2.3.6.1.1. Market
Estimation, 2013 – 2019
14.2.3.6.1.2. Market
Forecast, 2020 – 2028
14.2.3.6.2. The
UK
14.2.3.6.2.1. Market
Estimation, 2013 – 2019
14.2.3.6.2.2. Market
Forecast, 2020 – 2028
14.2.3.6.3. Spain
14.2.3.6.3.1. Market
Estimation, 2013 – 2019
14.2.3.6.3.2. Market
Forecast, 2020 – 2028
14.2.3.6.4. Germany
14.2.3.6.4.1. Market
Estimation, 2013 – 2019
14.2.3.6.4.2. Market
Forecast, 2020 – 2028
14.2.3.6.5. Italy
14.2.3.6.5.1. Market
Estimation, 2013 – 2019
14.2.3.6.5.2. Market
Forecast, 2020 – 2028
14.2.3.6.6. Nordic
Countries
14.2.3.6.6.1. Market
Estimation, 2013 – 2019
14.2.3.6.6.2. Market
Forecast, 2020 – 2028
14.2.3.6.7. Benelux
Union
14.2.3.6.7.1. Market
Estimation, 2013 – 2019
14.2.3.6.7.2. Market
Forecast, 2020 – 2028
14.2.3.6.8. Rest
of Europe
14.2.3.6.8.1. Market
Estimation, 2013 – 2019
14.2.3.6.8.2. Market
Forecast, 2020 – 2028
14.2.4. Government
14.2.4.1. Definition
14.2.4.2. Market
Penetration, 2018
14.2.4.3. Market
Estimation, 2013 – 2019
14.2.4.4. Market
Forecast, 2020 – 2028
14.2.4.5. Compound
Annual Growth Rate (CAGR)
14.2.4.6. Regional
Bifurcation
14.2.4.6.1. France
14.2.4.6.1.1. Market
Estimation, 2013 – 2019
14.2.4.6.1.2. Market
Forecast, 2020 – 2028
14.2.4.6.2. The
UK
14.2.4.6.2.1. Market
Estimation, 2013 – 2019
14.2.4.6.2.2. Market
Forecast, 2020 – 2028
14.2.4.6.3. Spain
14.2.4.6.3.1. Market
Estimation, 2013 – 2019
14.2.4.6.3.2. Market
Forecast, 2020 – 2028
14.2.4.6.4. Germany
14.2.4.6.4.1. Market
Estimation, 2013 – 2019
14.2.4.6.4.2. Market
Forecast, 2020 – 2028
14.2.4.6.5. Italy
14.2.4.6.5.1. Market
Estimation, 2013 – 2019
14.2.4.6.5.2. Market
Forecast, 2020 – 2028
14.2.4.6.6. Nordic
Countries
14.2.4.6.6.1. Market
Estimation, 2013 – 2019
14.2.4.6.6.2. Market
Forecast, 2020 – 2028
14.2.4.6.7. Benelux
Union
14.2.4.6.7.1. Market
Estimation, 2013 – 2019
14.2.4.6.7.2. Market
Forecast, 2020 – 2028
14.2.4.6.8. Rest
of Europe
14.2.4.6.8.1. Market
Estimation, 2013 – 2019
14.2.4.6.8.2. Market
Forecast, 2020 – 2028
14.2.5. Education
14.2.5.1. Definition
14.2.5.2. Market
Penetration, 2018
14.2.5.3. Market
Estimation, 2013 – 2019
14.2.5.4. Market
Forecast, 2020 – 2028
14.2.5.5. Compound
Annual Growth Rate (CAGR)
14.2.5.6. Regional
Bifurcation
14.2.5.6.1. France
14.2.5.6.1.1. Market
Estimation, 2013 – 2019
14.2.5.6.1.2. Market
Forecast, 2020 – 2028
14.2.5.6.2. The
UK
14.2.5.6.2.1. Market
Estimation, 2013 – 2019
14.2.5.6.2.2. Market
Forecast, 2020 – 2028
14.2.5.6.3. Spain
14.2.5.6.3.1. Market
Estimation, 2013 – 2019
14.2.5.6.3.2. Market
Forecast, 2020 – 2028
14.2.5.6.4. Germany
14.2.5.6.4.1. Market
Estimation, 2013 – 2019
14.2.5.6.4.2. Market
Forecast, 2020 – 2028
14.2.5.6.5. Italy
14.2.5.6.5.1. Market
Estimation, 2013 – 2019
14.2.5.6.5.2. Market
Forecast, 2020 – 2028
14.2.5.6.6. Nordic
Countries
14.2.5.6.6.1. Market
Estimation, 2013 – 2019
14.2.5.6.6.2. Market
Forecast, 2020 – 2028
14.2.5.6.7. Benelux
Union
14.2.5.6.7.1. Market
Estimation, 2013 – 2019
14.2.5.6.7.2. Market
Forecast, 2020 – 2028
14.2.5.6.8. Rest
of Europe
14.2.5.6.8.1. Market
Estimation, 2013 – 2019
14.2.5.6.8.2. Market
Forecast, 2020 – 2028
14.2.6. Media
and Entertainment
14.2.6.1. Definition
14.2.6.2. Market
Penetration, 2018
14.2.6.3. Market
Estimation, 2013 – 2019
14.2.6.4. Market
Forecast, 2020 – 2028
14.2.6.5. Compound
Annual Growth Rate (CAGR)
14.2.6.6. Regional
Bifurcation
14.2.6.6.1. France
14.2.6.6.1.1. Market
Estimation, 2013 – 2019
14.2.6.6.1.2. Market
Forecast, 2020 – 2028
14.2.6.6.2. The
UK
14.2.6.6.2.1. Market
Estimation, 2013 – 2019
14.2.6.6.2.2. Market
Forecast, 2020 – 2028
14.2.6.6.3. Spain
14.2.6.6.3.1. Market
Estimation, 2013 – 2019
14.2.6.6.3.2. Market
Forecast, 2020 – 2028
14.2.6.6.4. Germany
14.2.6.6.4.1. Market
Estimation, 2013 – 2019
14.2.6.6.4.2. Market
Forecast, 2020 – 2028
14.2.6.6.5. Italy
14.2.6.6.5.1. Market
Estimation, 2013 – 2019
14.2.6.6.5.2. Market
Forecast, 2020 – 2028
14.2.6.6.6. Nordic
Countries
14.2.6.6.6.1. Market
Estimation, 2013 – 2019
14.2.6.6.6.2. Market
Forecast, 2020 – 2028
14.2.6.6.7. Benelux
Union
14.2.6.6.7.1. Market
Estimation, 2013 – 2019
14.2.6.6.7.2. Market
Forecast, 2020 – 2028
14.2.6.6.8. Rest
of Europe
14.2.6.6.8.1. Market
Estimation, 2013 – 2019
14.2.6.6.8.2. Market
Forecast, 2020 – 2028
14.2.7. Retail
and Consumer Goods
14.2.7.1. Definition
14.2.7.2. Market
Penetration, 2018
14.2.7.3. Market
Estimation, 2013 – 2019
14.2.7.4. Market
Forecast, 2020 – 2028
14.2.7.5. Compound
Annual Growth Rate (CAGR)
14.2.7.6. Regional
Bifurcation
14.2.7.6.1. France
14.2.7.6.1.1. Market
Estimation, 2013 – 2019
14.2.7.6.1.2. Market
Forecast, 2020 – 2028
14.2.7.6.2. The
UK
14.2.7.6.2.1. Market
Estimation, 2013 – 2019
14.2.7.6.2.2. Market
Forecast, 2020 – 2028
14.2.7.6.3. Spain
14.2.7.6.3.1. Market
Estimation, 2013 – 2019
14.2.7.6.3.2. Market
Forecast, 2020 – 2028
14.2.7.6.4. Germany
14.2.7.6.4.1. Market
Estimation, 2013 – 2019
14.2.7.6.4.2. Market
Forecast, 2020 – 2028
14.2.7.6.5. Italy
14.2.7.6.5.1. Market
Estimation, 2013 – 2019
14.2.7.6.5.2. Market
Forecast, 2020 – 2028
14.2.7.6.6. Nordic
Countries
14.2.7.6.6.1. Market
Estimation, 2013 – 2019
14.2.7.6.6.2. Market
Forecast, 2020 – 2028
14.2.7.6.7. Benelux
Union
14.2.7.6.7.1. Market
Estimation, 2013 – 2019
14.2.7.6.7.2. Market
Forecast, 2020 – 2028
14.2.7.6.8. Rest
of Europe
14.2.7.6.8.1. Market
Estimation, 2013 – 2019
14.2.7.6.8.2. Market
Forecast, 2020 – 2028
14.2.8. Travel
and Hospitality
14.2.8.1. Definition
14.2.8.2. Market
Penetration, 2018
14.2.8.3. Market
Estimation, 2013 – 2019
14.2.8.4. Market
Forecast, 2020 – 2028
14.2.8.5. Compound
Annual Growth Rate (CAGR)
14.2.8.6. Regional
Bifurcation
14.2.8.6.1. France
14.2.8.6.1.1. Market
Estimation, 2013 – 2019
14.2.8.6.1.2. Market
Forecast, 2020 – 2028
14.2.8.6.2. The
UK
14.2.8.6.2.1. Market
Estimation, 2013 – 2019
14.2.8.6.2.2. Market
Forecast, 2020 – 2028
14.2.8.6.3. Spain
14.2.8.6.3.1. Market
Estimation, 2013 – 2019
14.2.8.6.3.2. Market
Forecast, 2020 – 2028
14.2.8.6.4. Germany
14.2.8.6.4.1. Market
Estimation, 2013 – 2019
14.2.8.6.4.2. Market
Forecast, 2020 – 2028
14.2.8.6.5. Italy
14.2.8.6.5.1. Market
Estimation, 2013 – 2019
14.2.8.6.5.2. Market
Forecast, 2020 – 2028
14.2.8.6.6. Nordic
Countries
14.2.8.6.6.1. Market
Estimation, 2013 – 2019
14.2.8.6.6.2. Market
Forecast, 2020 – 2028
14.2.8.6.7. Benelux
Union
14.2.8.6.7.1. Market
Estimation, 2013 – 2019
14.2.8.6.7.2. Market
Forecast, 2020 – 2028
14.2.8.6.8. Rest
of Europe
14.2.8.6.8.1. Market
Estimation, 2013 – 2019
14.2.8.6.8.2. Market
Forecast, 2020 – 2028
14.2.9. Transportation
and Logistics
14.2.9.1. Definition
14.2.9.2. Market
Penetration, 2018
14.2.9.3. Market
Estimation, 2013 – 2019
14.2.9.4. Market
Forecast, 2020 – 2028
14.2.9.5. Compound
Annual Growth Rate (CAGR)
14.2.9.6. Regional
Bifurcation
14.2.9.6.1. France
14.2.9.6.1.1. Market
Estimation, 2013 – 2019
14.2.9.6.1.2. Market
Forecast, 2020 – 2028
14.2.9.6.2. The
UK
14.2.9.6.2.1. Market
Estimation, 2013 – 2019
14.2.9.6.2.2. Market
Forecast, 2020 – 2028
14.2.9.6.3. Spain
14.2.9.6.3.1. Market
Estimation, 2013 – 2019
14.2.9.6.3.2. Market
Forecast, 2020 – 2028
14.2.9.6.4. Germany
14.2.9.6.4.1. Market
Estimation, 2013 – 2019
14.2.9.6.4.2. Market
Forecast, 2020 – 2028
14.2.9.6.5. Italy
14.2.9.6.5.1. Market
Estimation, 2013 – 2019
14.2.9.6.5.2. Market
Forecast, 2020 – 2028
14.2.9.6.6. Nordic
Countries
14.2.9.6.6.1. Market
Estimation, 2013 – 2019
14.2.9.6.6.2. Market
Forecast, 2020 – 2028
14.2.9.6.7. Benelux
Union
14.2.9.6.7.1. Market
Estimation, 2013 – 2019
14.2.9.6.7.2. Market
Forecast, 2020 – 2028
14.2.9.6.8. Rest
of Europe
14.2.9.6.8.1. Market
Estimation, 2013 – 2019
14.2.9.6.8.2. Market
Forecast, 2020 – 2028
14.2.10. Manufacturing
and Automotive
14.2.10.1. Definition
14.2.10.2. Market
Penetration, 2018
14.2.10.3. Market
Estimation, 2013 – 2019
14.2.10.4. Market
Forecast, 2020 – 2028
14.2.10.5. Compound
Annual Growth Rate (CAGR)
14.2.10.6. Regional
Bifurcation
14.2.10.6.1. France
14.2.10.6.1.1. Market
Estimation, 2013 – 2019
14.2.10.6.1.2. Market
Forecast, 2020 – 2028
14.2.10.6.2. The
UK
14.2.10.6.2.1. Market
Estimation, 2013 – 2019
14.2.10.6.2.2. Market
Forecast, 2020 – 2028
14.2.10.6.3. Spain
14.2.10.6.3.1. Market
Estimation, 2013 – 2019
14.2.10.6.3.2. Market
Forecast, 2020 – 2028
14.2.10.6.4. Germany
14.2.10.6.4.1. Market
Estimation, 2013 – 2019
14.2.10.6.4.2. Market
Forecast, 2020 – 2028
14.2.10.6.5. Italy
14.2.10.6.5.1. Market
Estimation, 2013 – 2019
14.2.10.6.5.2. Market
Forecast, 2020 – 2028
14.2.10.6.6. Nordic
Countries
14.2.10.6.6.1. Market
Estimation, 2013 – 2019
14.2.10.6.6.2. Market
Forecast, 2020 – 2028
14.2.10.6.7. Benelux
Union
14.2.10.6.7.1. Market
Estimation, 2013 – 2019
14.2.10.6.7.2. Market
Forecast, 2020 – 2028
14.2.10.6.8. Rest
of Europe
14.2.10.6.8.1. Market
Estimation, 2013 – 2019
14.2.10.6.8.2. Market
Forecast, 2020 – 2028
14.2.11. Food
and Beverage
14.2.11.1. Definition
14.2.11.2. Market
Penetration, 2018
14.2.11.3. Market
Estimation, 2013 – 2019
14.2.11.4. Market
Forecast, 2020 – 2028
14.2.11.5. Compound
Annual Growth Rate (CAGR)
14.2.11.6. Regional
Bifurcation
14.2.11.6.1. France
14.2.11.6.1.1. Market
Estimation, 2013 – 2019
14.2.11.6.1.2. Market
Forecast, 2020 – 2028
14.2.11.6.2. The
UK
14.2.11.6.2.1. Market
Estimation, 2013 – 2019
14.2.11.6.2.2. Market
Forecast, 2020 – 2028
14.2.11.6.3. Spain
14.2.11.6.3.1. Market
Estimation, 2013 – 2019
14.2.11.6.3.2. Market
Forecast, 2020 – 2028
14.2.11.6.4. Germany
14.2.11.6.4.1. Market
Estimation, 2013 – 2019
14.2.11.6.4.2. Market
Forecast, 2020 – 2028
14.2.11.6.5. Italy
14.2.11.6.5.1. Market
Estimation, 2013 – 2019
14.2.11.6.5.2. Market
Forecast, 2020 – 2028
14.2.11.6.6. Nordic
Countries
14.2.11.6.6.1. Market
Estimation, 2013 – 2019
14.2.11.6.6.2. Market
Forecast, 2020 – 2028
14.2.11.6.7. Benelux
Union
14.2.11.6.7.1. Market
Estimation, 2013 – 2019
14.2.11.6.7.2. Market
Forecast, 2020 – 2028
14.2.11.6.8. Rest
of Europe
14.2.11.6.8.1. Market
Estimation, 2013 – 2019
14.2.11.6.8.2. Market
Forecast, 2020 – 2028
14.2.12. Others
14.2.12.1. Definition
14.2.12.2. Market
Penetration, 2018
14.2.12.3. Market
Estimation, 2013 – 2019
14.2.12.4. Market
Forecast, 2020 – 2028
14.2.12.5. Compound
Annual Growth Rate (CAGR)
14.2.12.6. Regional
Bifurcation
14.2.12.6.1. France
14.2.12.6.1.1. Market
Estimation, 2013 – 2019
14.2.12.6.1.2. Market
Forecast, 2020 – 2028
14.2.12.6.2. The
UK
14.2.12.6.2.1. Market
Estimation, 2013 – 2019
14.2.12.6.2.2. Market
Forecast, 2020 – 2028
14.2.12.6.3. Spain
14.2.12.6.3.1. Market
Estimation, 2013 – 2019
14.2.12.6.3.2. Market
Forecast, 2020 – 2028
14.2.12.6.4. Germany
14.2.12.6.4.1. Market
Estimation, 2013 – 2019
14.2.12.6.4.2. Market
Forecast, 2020 – 2028
14.2.12.6.5. Italy
14.2.12.6.5.1. Market
Estimation, 2013 – 2019
14.2.12.6.5.2. Market
Forecast, 2020 – 2028
14.2.12.6.6. Nordic
Countries
14.2.12.6.6.1. Market
Estimation, 2013 – 2019
14.2.12.6.6.2. Market
Forecast, 2020 – 2028
14.2.12.6.7. Benelux
Union
14.2.12.6.7.1. Market
Estimation, 2013 – 2019
14.2.12.6.7.2. Market
Forecast, 2020 – 2028
14.2.12.6.8. Rest
of Europe
14.2.12.6.8.1. Market
Estimation, 2013 – 2019
14.2.12.6.8.2. Market
Forecast, 2020 – 2028
14.3. Key
Segment for Channeling Investments
14.3.1. By End
Use Industry
15. Europe
MarTech Market Analysis and Forecasts, 2020 - 2028
15.1. Overview
15.2. Europe
MarTech Market Revenue (US$ Mn), By Country
15.2.1. France
15.2.1.1. France
MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
15.2.1.1.1. Solutions
15.2.1.1.2. Services
15.2.1.2. France
MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
15.2.1.2.1. On-Premise
15.2.1.2.2. Cloud-based
15.2.1.3. France
MarTech Market Revenue (US$ Mn) and Forecasts, By Application
15.2.1.3.1. Advertising
and Promotion
15.2.1.3.1.1. Display
and Programmatic Advertising
15.2.1.3.1.2. Search
and Social Advertising
15.2.1.3.1.3. Native
Advertising
15.2.1.3.1.4. Others
15.2.1.3.2. Content
and Experience
15.2.1.3.2.1. Email
Marketing
15.2.1.3.2.2. Interactive
Content Marketing
15.2.1.3.2.3. Optimization,
Personalization and Testing
15.2.1.3.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
15.2.1.3.2.5. Product
Information System
15.2.1.3.2.6. Search
Engine Optimization (SEO)
15.2.1.3.2.7. Marketing
Automation
15.2.1.3.2.8. Web
Experience Management
15.2.1.3.2.9. Others
15.2.1.3.3. Social
and Customer Relationships
15.2.1.3.3.1. Call
Analytics
15.2.1.3.3.2. Account-based
Marketing
15.2.1.3.3.3. Webinars
and Other Events
15.2.1.3.3.4. Social
Media Monitoring
15.2.1.3.3.5. Loyalty
and Referrals
15.2.1.3.3.6. Influencer
Marketing
15.2.1.3.3.7. Reputation
Management
15.2.1.3.3.8. CRM
Systems
15.2.1.3.3.9. Chatbots
15.2.1.3.4. Commerce
and Sales
15.2.1.3.4.1. Proximity
and IoT Marketing
15.2.1.3.4.2. Channel
Partner and Local Marketing
15.2.1.3.4.3. Sales
Automation
15.2.1.3.4.4. Affiliate
Marketing
15.2.1.3.4.5. E-commerce
Marketing
15.2.1.3.4.6. Others
15.2.1.3.5. Data
Analytics
15.2.1.3.5.1. Customer
Data Platform
15.2.1.3.5.2. Compliance
and Privacy
15.2.1.3.5.3. Marketing
Analytics
15.2.1.3.5.4. Others
15.2.1.3.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
15.2.1.4. France
MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
15.2.1.4.1. Mobile
15.2.1.4.2. Web
15.2.1.5. France
MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
15.2.1.5.1. Small
and Medium Enterprises
15.2.1.5.2. Large
Enterprises
15.2.1.6. France
MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
15.2.1.6.1. Artificial
Intelligence
15.2.1.6.2. Machine
Learning
15.2.1.6.3. Augmented
Reality and Virtual Reality
15.2.1.6.4. Internet
of Things (IoT)
15.2.1.6.5. Others
15.2.1.7. France
MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
15.2.1.7.1. Healthcare
and Pharmaceuticals
15.2.1.7.2. Banking,
Financial Services and Insurance
15.2.1.7.3. Information
Technology and Telecommunications
15.2.1.7.4. Government
15.2.1.7.5. Education
15.2.1.7.6. Media
and Entertainment
15.2.1.7.7. Retail
and Consumer Goods
15.2.1.7.8. Travel
and Hospitality
15.2.1.7.9. Transportation
and Logistics
15.2.1.7.10. Manufacturing
and Automotive
15.2.1.7.11. Food
and Beverage
15.2.1.7.12. Others
15.2.2. The UK
15.2.2.1. The
UK MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
15.2.2.1.1. Solutions
15.2.2.1.2. Services
15.2.2.2. The
UK MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
15.2.2.2.1. On-Premise
15.2.2.2.2. Cloud-based
15.2.2.3. The
UK MarTech Market Revenue (US$ Mn) and Forecasts, By Application
15.2.2.3.1. Advertising
and Promotion
15.2.2.3.1.1. Display
and Programmatic Advertising
15.2.2.3.1.2. Search
and Social Advertising
15.2.2.3.1.3. Native
Advertising
15.2.2.3.1.4. Others
15.2.2.3.2. Content
and Experience
15.2.2.3.2.1. Email
Marketing
15.2.2.3.2.2. Interactive
Content Marketing
15.2.2.3.2.3. Optimization,
Personalization and Testing
15.2.2.3.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
15.2.2.3.2.5. Product
Information System
15.2.2.3.2.6. Search
Engine Optimization (SEO)
15.2.2.3.2.7. Marketing
Automation
15.2.2.3.2.8. Web
Experience Management
15.2.2.3.2.9. Others
15.2.2.3.3. Social
and Customer Relationships
15.2.2.3.3.1. Call
Analytics
15.2.2.3.3.2. Account-based
Marketing
15.2.2.3.3.3. Webinars
and Other Events
15.2.2.3.3.4. Social
Media Monitoring
15.2.2.3.3.5. Loyalty
and Referrals
15.2.2.3.3.6. Influencer
Marketing
15.2.2.3.3.7. Reputation
Management
15.2.2.3.3.8. CRM
Systems
15.2.2.3.3.9. Chatbots
15.2.2.3.4. Commerce
and Sales
15.2.2.3.4.1. Proximity
and IoT Marketing
15.2.2.3.4.2. Channel
Partner and Local Marketing
15.2.2.3.4.3. Sales
Automation
15.2.2.3.4.4. Affiliate
Marketing
15.2.2.3.4.5. E-commerce
Marketing
15.2.2.3.4.6. Others
15.2.2.3.5. Data
Analytics
15.2.2.3.5.1. Customer
Data Platform
15.2.2.3.5.2. Compliance
and Privacy
15.2.2.3.5.3. Marketing
Analytics
15.2.2.3.5.4. Others
15.2.2.3.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
15.2.2.4. The
UK MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
15.2.2.4.1. Mobile
15.2.2.4.2. Web
15.2.2.5. The
UK MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
15.2.2.5.1. Small
and Medium Enterprises
15.2.2.5.2. Large
Enterprises
15.2.2.6. The
UK MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
15.2.2.6.1. Artificial
Intelligence
15.2.2.6.2. Machine
Learning
15.2.2.6.3. Augmented
Reality and Virtual Reality
15.2.2.6.4. Internet
of Things (IoT)
15.2.2.6.5. Others
15.2.2.7. The
UK MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
15.2.2.7.1. Healthcare
and Pharmaceuticals
15.2.2.7.2. Banking,
Financial Services and Insurance
15.2.2.7.3. Information
Technology and Telecommunications
15.2.2.7.4. Government
15.2.2.7.5. Education
15.2.2.7.6. Media
and Entertainment
15.2.2.7.7. Retail
and Consumer Goods
15.2.2.7.8. Travel
and Hospitality
15.2.2.7.9. Transportation
and Logistics
15.2.2.7.10. Manufacturing
and Automotive
15.2.2.7.11. Food
and Beverage
15.2.2.7.12. Others
15.2.3. Spain
15.2.3.1. Spain
MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
15.2.3.1.1. Solutions
15.2.3.1.2. Services
15.2.3.2. Spain
MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
15.2.3.2.1. On-Premise
15.2.3.2.2. Cloud-based
15.2.3.3. Spain
MarTech Market Revenue (US$ Mn) and Forecasts, By Application
15.2.3.3.1. Advertising
and Promotion
15.2.3.3.1.1. Display
and Programmatic Advertising
15.2.3.3.1.2. Search
and Social Advertising
15.2.3.3.1.3. Native
Advertising
15.2.3.3.1.4. Others
15.2.3.3.2. Content
and Experience
15.2.3.3.2.1. Email
Marketing
15.2.3.3.2.2. Interactive
Content Marketing
15.2.3.3.2.3. Optimization,
Personalization and Testing
15.2.3.3.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
15.2.3.3.2.5. Product
Information System
15.2.3.3.2.6. Search
Engine Optimization (SEO)
15.2.3.3.2.7. Marketing
Automation
15.2.3.3.2.8. Web
Experience Management
15.2.3.3.2.9. Others
15.2.3.3.3. Social
and Customer Relationships
15.2.3.3.3.1. Call
Analytics
15.2.3.3.3.2. Account-based
Marketing
15.2.3.3.3.3. Webinars
and Other Events
15.2.3.3.3.4. Social
Media Monitoring
15.2.3.3.3.5. Loyalty
and Referrals
15.2.3.3.3.6. Influencer
Marketing
15.2.3.3.3.7. Reputation
Management
15.2.3.3.3.8. CRM
Systems
15.2.3.3.3.9. Chatbots
15.2.3.3.4. Commerce
and Sales
15.2.3.3.4.1. Proximity
and IoT Marketing
15.2.3.3.4.2. Channel
Partner and Local Marketing
15.2.3.3.4.3. Sales
Automation
15.2.3.3.4.4. Affiliate
Marketing
15.2.3.3.4.5. E-commerce
Marketing
15.2.3.3.4.6. Others
15.2.3.3.5. Data
Analytics
15.2.3.3.5.1. Customer
Data Platform
15.2.3.3.5.2. Compliance
and Privacy
15.2.3.3.5.3. Marketing
Analytics
15.2.3.3.5.4. Others
15.2.3.3.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
15.2.3.4. Spain
MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
15.2.3.4.1. Mobile
15.2.3.4.2. Web
15.2.3.5. Spain
MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
15.2.3.5.1. Small
and Medium Enterprises
15.2.3.5.2. Large
Enterprises
15.2.3.6. Spain
MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
15.2.3.6.1. Artificial
Intelligence
15.2.3.6.2. Machine
Learning
15.2.3.6.3. Augmented
Reality and Virtual Reality
15.2.3.6.4. Internet
of Things (IoT)
15.2.3.6.5. Others
15.2.3.7. Spain
MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
15.2.3.7.1. Healthcare
and Pharmaceuticals
15.2.3.7.2. Banking,
Financial Services and Insurance
15.2.3.7.3. Information
Technology and Telecommunications
15.2.3.7.4. Government
15.2.3.7.5. Education
15.2.3.7.6. Media
and Entertainment
15.2.3.7.7. Retail
and Consumer Goods
15.2.3.7.8. Travel
and Hospitality
15.2.3.7.9. Transportation
and Logistics
15.2.3.7.10. Manufacturing
and Automotive
15.2.3.7.11. Food
and Beverage
15.2.3.7.12. Others
15.2.4. Germany
15.2.4.1. Germany
MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
15.2.4.1.1. Solutions
15.2.4.1.2. Services
15.2.4.2. Germany
MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
15.2.4.2.1. On-Premise
15.2.4.2.2. Cloud-based
15.2.4.3. Germany
MarTech Market Revenue (US$ Mn) and Forecasts, By Application
15.2.4.3.1. Advertising
and Promotion
15.2.4.3.1.1. Display
and Programmatic Advertising
15.2.4.3.1.2. Search
and Social Advertising
15.2.4.3.1.3. Native
Advertising
15.2.4.3.1.4. Others
15.2.4.3.2. Content
and Experience
15.2.4.3.2.1. Email
Marketing
15.2.4.3.2.2. Interactive
Content Marketing
15.2.4.3.2.3. Optimization,
Personalization and Testing
15.2.4.3.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
15.2.4.3.2.5. Product
Information System
15.2.4.3.2.6. Search
Engine Optimization (SEO)
15.2.4.3.2.7. Marketing
Automation
15.2.4.3.2.8. Web
Experience Management
15.2.4.3.2.9. Others
15.2.4.3.3. Social
and Customer Relationships
15.2.4.3.3.1. Call
Analytics
15.2.4.3.3.2. Account-based
Marketing
15.2.4.3.3.3. Webinars
and Other Events
15.2.4.3.3.4. Social
Media Monitoring
15.2.4.3.3.5. Loyalty
and Referrals
15.2.4.3.3.6. Influencer
Marketing
15.2.4.3.3.7. Reputation
Management
15.2.4.3.3.8. CRM
Systems
15.2.4.3.3.9. Chatbots
15.2.4.3.4. Commerce
and Sales
15.2.4.3.4.1. Proximity
and IoT Marketing
15.2.4.3.4.2. Channel
Partner and Local Marketing
15.2.4.3.4.3. Sales
Automation
15.2.4.3.4.4. Affiliate
Marketing
15.2.4.3.4.5. E-commerce
Marketing
15.2.4.3.4.6. Others
15.2.4.3.5. Data
Analytics
15.2.4.3.5.1. Customer
Data Platform
15.2.4.3.5.2. Compliance
and Privacy
15.2.4.3.5.3. Marketing
Analytics
15.2.4.3.5.4. Others
15.2.4.3.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
15.2.4.4. Germany
MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
15.2.4.4.1. Mobile
15.2.4.4.2. Web
15.2.4.5. Germany
MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
15.2.4.5.1. Small
and Medium Enterprises
15.2.4.5.2. Large
Enterprises
15.2.4.6. Germany
MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
15.2.4.6.1. Artificial
Intelligence
15.2.4.6.2. Machine
Learning
15.2.4.6.3. Augmented
Reality and Virtual Reality
15.2.4.6.4. Internet
of Things (IoT)
15.2.4.6.5. Others
15.2.4.7. Germany
MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
15.2.4.7.1. Healthcare
and Pharmaceuticals
15.2.4.7.2. Banking,
Financial Services and Insurance
15.2.4.7.3. Information
Technology and Telecommunications
15.2.4.7.4. Government
15.2.4.7.5. Education
15.2.4.7.6. Media
and Entertainment
15.2.4.7.7. Retail
and Consumer Goods
15.2.4.7.8. Travel
and Hospitality
15.2.4.7.9. Transportation
and Logistics
15.2.4.7.10. Manufacturing
and Automotive
15.2.4.7.11. Food
and Beverage
15.2.4.7.12. Others
15.2.5. Italy
15.2.5.1. Italy
MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
15.2.5.1.1. Solutions
15.2.5.1.2. Services
15.2.5.2. Italy
MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
15.2.5.2.1. On-Premise
15.2.5.2.2. Cloud-based
15.2.5.3. Italy
MarTech Market Revenue (US$ Mn) and Forecasts, By Application
15.2.5.3.1. Advertising
and Promotion
15.2.5.3.1.1. Display
and Programmatic Advertising
15.2.5.3.1.2. Search
and Social Advertising
15.2.5.3.1.3. Native
Advertising
15.2.5.3.1.4. Others
15.2.5.3.2. Content
and Experience
15.2.5.3.2.1. Email
Marketing
15.2.5.3.2.2. Interactive
Content Marketing
15.2.5.3.2.3. Optimization,
Personalization and Testing
15.2.5.3.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
15.2.5.3.2.5. Product
Information System
15.2.5.3.2.6. Search
Engine Optimization (SEO)
15.2.5.3.2.7. Marketing
Automation
15.2.5.3.2.8. Web
Experience Management
15.2.5.3.2.9. Others
15.2.5.3.3. Social
and Customer Relationships
15.2.5.3.3.1. Call
Analytics
15.2.5.3.3.2. Account-based
Marketing
15.2.5.3.3.3. Webinars
and Other Events
15.2.5.3.3.4. Social
Media Monitoring
15.2.5.3.3.5. Loyalty
and Referrals
15.2.5.3.3.6. Influencer
Marketing
15.2.5.3.3.7. Reputation
Management
15.2.5.3.3.8. CRM
Systems
15.2.5.3.3.9. Chatbots
15.2.5.3.4. Commerce
and Sales
15.2.5.3.4.1. Proximity
and IoT Marketing
15.2.5.3.4.2. Channel
Partner and Local Marketing
15.2.5.3.4.3. Sales
Automation
15.2.5.3.4.4. Affiliate
Marketing
15.2.5.3.4.5. E-commerce
Marketing
15.2.5.3.4.6. Others
15.2.5.3.5. Data
Analytics
15.2.5.3.5.1. Customer
Data Platform
15.2.5.3.5.2. Compliance
and Privacy
15.2.5.3.5.3. Marketing
Analytics
15.2.5.3.5.4. Others
15.2.5.3.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
15.2.5.4. Italy
MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
15.2.5.4.1. Mobile
15.2.5.4.2. Web
15.2.5.5. Italy
MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
15.2.5.5.1. Small
and Medium Enterprises
15.2.5.5.2. Large
Enterprises
15.2.5.6. Italy
MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
15.2.5.6.1. Artificial
Intelligence
15.2.5.6.2. Machine
Learning
15.2.5.6.3. Augmented
Reality and Virtual Reality
15.2.5.6.4. Internet
of Things (IoT)
15.2.5.6.5. Others
15.2.5.7. Italy
MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
15.2.5.7.1. Healthcare
and Pharmaceuticals
15.2.5.7.2. Banking,
Financial Services and Insurance
15.2.5.7.3. Information
Technology and Telecommunications
15.2.5.7.4. Government
15.2.5.7.5. Education
15.2.5.7.6. Media
and Entertainment
15.2.5.7.7. Retail
and Consumer Goods
15.2.5.7.8. Travel
and Hospitality
15.2.5.7.9. Transportation
and Logistics
15.2.5.7.10. Manufacturing
and Automotive
15.2.5.7.11. Food
and Beverage
15.2.5.7.12. Others
15.2.6. Nordic
Countries
15.2.6.1. Nordic
Countries MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
15.2.6.1.1. Solutions
15.2.6.1.2. Services
15.2.6.2. Nordic
Countries MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
15.2.6.2.1. On-Premise
15.2.6.2.2. Cloud-based
15.2.6.3. Nordic
Countries MarTech Market Revenue (US$ Mn) and Forecasts, By Application
15.2.6.3.1. Advertising
and Promotion
15.2.6.3.1.1. Display
and Programmatic Advertising
15.2.6.3.1.2. Search
and Social Advertising
15.2.6.3.1.3. Native
Advertising
15.2.6.3.1.4. Others
15.2.6.3.2. Content
and Experience
15.2.6.3.2.1. Email
Marketing
15.2.6.3.2.2. Interactive
Content Marketing
15.2.6.3.2.3. Optimization,
Personalization and Testing
15.2.6.3.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
15.2.6.3.2.5. Product
Information System
15.2.6.3.2.6. Search
Engine Optimization (SEO)
15.2.6.3.2.7. Marketing
Automation
15.2.6.3.2.8. Web
Experience Management
15.2.6.3.2.9. Others
15.2.6.3.3. Social
and Customer Relationships
15.2.6.3.3.1. Call
Analytics
15.2.6.3.3.2. Account-based
Marketing
15.2.6.3.3.3. Webinars
and Other Events
15.2.6.3.3.4. Social
Media Monitoring
15.2.6.3.3.5. Loyalty
and Referrals
15.2.6.3.3.6. Influencer
Marketing
15.2.6.3.3.7. Reputation
Management
15.2.6.3.3.8. CRM
Systems
15.2.6.3.3.9. Chatbots
15.2.6.3.4. Commerce
and Sales
15.2.6.3.4.1. Proximity
and IoT Marketing
15.2.6.3.4.2. Channel
Partner and Local Marketing
15.2.6.3.4.3. Sales
Automation
15.2.6.3.4.4. Affiliate
Marketing
15.2.6.3.4.5. E-commerce
Marketing
15.2.6.3.4.6. Others
15.2.6.3.5. Data
Analytics
15.2.6.3.5.1. Customer
Data Platform
15.2.6.3.5.2. Compliance
and Privacy
15.2.6.3.5.3. Marketing
Analytics
15.2.6.3.5.4. Others
15.2.6.3.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
15.2.6.4. Nordic
Countries MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
15.2.6.4.1. Mobile
15.2.6.4.2. Web
15.2.6.5. Nordic
Countries MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
15.2.6.5.1. Small
and Medium Enterprises
15.2.6.5.2. Large
Enterprises
15.2.6.6. Nordic
Countries MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
15.2.6.6.1. Artificial
Intelligence
15.2.6.6.2. Machine
Learning
15.2.6.6.3. Augmented
Reality and Virtual Reality
15.2.6.6.4. Internet
of Things (IoT)
15.2.6.6.5. Others
15.2.6.7. Nordic
Countries MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
15.2.6.7.1. Healthcare
and Pharmaceuticals
15.2.6.7.2. Banking,
Financial Services and Insurance
15.2.6.7.3. Information
Technology and Telecommunications
15.2.6.7.4. Government
15.2.6.7.5. Education
15.2.6.7.6. Media
and Entertainment
15.2.6.7.7. Retail
and Consumer Goods
15.2.6.7.8. Travel
and Hospitality
15.2.6.7.9. Transportation
and Logistics
15.2.6.7.10. Manufacturing
and Automotive
15.2.6.7.11. Food
and Beverage
15.2.6.7.12. Others
15.2.6.8. Nordic
Countries MarTech Market Revenue (US$ Mn) and Forecasts, By Country
15.2.6.8.1. Denmark
15.2.6.8.2. Finland
15.2.6.8.3. Iceland
15.2.6.8.4. Sweden
15.2.6.8.5. Norway
15.2.7. Benelux
Union
15.2.7.1. Benelux
Union MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
15.2.7.1.1. Solutions
15.2.7.1.2. Services
15.2.7.2. Benelux
Union MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
15.2.7.2.1. On-Premise
15.2.7.2.2. Cloud-based
15.2.7.3. Benelux
Union MarTech Market Revenue (US$ Mn) and Forecasts, By Application
15.2.7.3.1. Advertising
and Promotion
15.2.7.3.1.1. Display
and Programmatic Advertising
15.2.7.3.1.2. Search
and Social Advertising
15.2.7.3.1.3. Native
Advertising
15.2.7.3.1.4. Others
15.2.7.3.2. Content
and Experience
15.2.7.3.2.1. Email
Marketing
15.2.7.3.2.2. Interactive
Content Marketing
15.2.7.3.2.3. Optimization,
Personalization and Testing
15.2.7.3.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
15.2.7.3.2.5. Product
Information System
15.2.7.3.2.6. Search
Engine Optimization (SEO)
15.2.7.3.2.7. Marketing
Automation
15.2.7.3.2.8. Web
Experience Management
15.2.7.3.2.9. Others
15.2.7.3.3. Social
and Customer Relationships
15.2.7.3.3.1. Call
Analytics
15.2.7.3.3.2. Account-based
Marketing
15.2.7.3.3.3. Webinars
and Other Events
15.2.7.3.3.4. Social
Media Monitoring
15.2.7.3.3.5. Loyalty
and Referrals
15.2.7.3.3.6. Influencer
Marketing
15.2.7.3.3.7. Reputation
Management
15.2.7.3.3.8. CRM
Systems
15.2.7.3.3.9. Chatbots
15.2.7.3.4. Commerce
and Sales
15.2.7.3.4.1. Proximity
and IoT Marketing
15.2.7.3.4.2. Channel
Partner and Local Marketing
15.2.7.3.4.3. Sales
Automation
15.2.7.3.4.4. Affiliate
Marketing
15.2.7.3.4.5. E-commerce
Marketing
15.2.7.3.4.6. Others
15.2.7.3.5. Data
Analytics
15.2.7.3.5.1. Customer
Data Platform
15.2.7.3.5.2. Compliance
and Privacy
15.2.7.3.5.3. Marketing
Analytics
15.2.7.3.5.4. Others
15.2.7.3.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
15.2.7.4. Benelux
Union MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
15.2.7.4.1. Mobile
15.2.7.4.2. Web
15.2.7.5. Benelux
Union MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
15.2.7.5.1. Small
and Medium Enterprises
15.2.7.5.2. Large
Enterprises
15.2.7.6. Benelux
Union MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
15.2.7.6.1. Artificial
Intelligence
15.2.7.6.2. Machine
Learning
15.2.7.6.3. Augmented
Reality and Virtual Reality
15.2.7.6.4. Internet
of Things (IoT)
15.2.7.6.5. Others
15.2.7.7. Benelux
Union MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
15.2.7.7.1. Healthcare
and Pharmaceuticals
15.2.7.7.2. Banking,
Financial Services and Insurance
15.2.7.7.3. Information
Technology and Telecommunications
15.2.7.7.4. Government
15.2.7.7.5. Education
15.2.7.7.6. Media
and Entertainment
15.2.7.7.7. Retail
and Consumer Goods
15.2.7.7.8. Travel
and Hospitality
15.2.7.7.9. Transportation
and Logistics
15.2.7.7.10. Manufacturing
and Automotive
15.2.7.7.11. Food
and Beverage
15.2.7.7.12. Others
15.2.7.8. Benelux
Union MarTech Market Revenue (US$ Mn) and Forecasts, By Country
15.2.7.8.1. Belgium
15.2.7.8.2. The
Netherlands
15.2.7.8.3. Luxembourg
15.2.8. Rest of
Europe
15.2.8.1. Rest
of Europe MarTech Market Revenue (US$ Mn) and Forecasts, By Offering
15.2.8.1.1. Solutions
15.2.8.1.2. Services
15.2.8.2. Rest of
Europe MarTech Market Revenue (US$ Mn) and Forecasts, By Deployment
15.2.8.2.1. On-Premise
15.2.8.2.2. Cloud-based
15.2.8.3. Rest
of Europe MarTech Market Revenue (US$ Mn) and Forecasts, By Application
15.2.8.3.1. Advertising
and Promotion
15.2.8.3.1.1. Display
and Programmatic Advertising
15.2.8.3.1.2. Search
and Social Advertising
15.2.8.3.1.3. Native
Advertising
15.2.8.3.1.4. Others
15.2.8.3.2. Content
and Experience
15.2.8.3.2.1. Email
Marketing
15.2.8.3.2.2. Interactive
Content Marketing
15.2.8.3.2.3. Optimization,
Personalization and Testing
15.2.8.3.2.4. Digital
Asset Management and Marketing Resource Management (MRM and DAM)
15.2.8.3.2.5. Product
Information System
15.2.8.3.2.6. Search
Engine Optimization (SEO)
15.2.8.3.2.7. Marketing
Automation
15.2.8.3.2.8. Web
Experience Management
15.2.8.3.2.9. Others
15.2.8.3.3. Social
and Customer Relationships
15.2.8.3.3.1. Call
Analytics
15.2.8.3.3.2. Account-based
Marketing
15.2.8.3.3.3. Webinars
and Other Events
15.2.8.3.3.4. Social
Media Monitoring
15.2.8.3.3.5. Loyalty
and Referrals
15.2.8.3.3.6. Influencer
Marketing
15.2.8.3.3.7. Reputation
Management
15.2.8.3.3.8. CRM
Systems
15.2.8.3.3.9. Chatbots
15.2.8.3.4. Commerce
and Sales
15.2.8.3.4.1. Proximity
and IoT Marketing
15.2.8.3.4.2. Channel
Partner and Local Marketing
15.2.8.3.4.3. Sales
Automation
15.2.8.3.4.4. Affiliate
Marketing
15.2.8.3.4.5. E-commerce
Marketing
15.2.8.3.4.6. Others
15.2.8.3.5. Data
Analytics
15.2.8.3.5.1. Customer
Data Platform
15.2.8.3.5.2. Compliance
and Privacy
15.2.8.3.5.3. Marketing
Analytics
15.2.8.3.5.4. Others
15.2.8.3.6. Other
Applications (Roadmap Software, Budgeting and Finance etc.)
15.2.8.4. Rest
of Europe MarTech Market Revenue (US$ Mn) and Forecasts, By Platform
15.2.8.4.1. Mobile
15.2.8.4.2. Web
15.2.8.5. Rest
of Europe MarTech Market Revenue (US$ Mn) and Forecasts, By Organization Size
15.2.8.5.1. Small
and Medium Enterprises
15.2.8.5.2. Large
Enterprises
15.2.8.6. Rest
of Europe MarTech Market Revenue (US$ Mn) and Forecasts, By Technology
15.2.8.6.1. Artificial
Intelligence
15.2.8.6.2. Machine
Learning
15.2.8.6.3. Augmented
Reality and Virtual Reality
15.2.8.6.4. Internet
of Things (IoT)
15.2.8.6.5. Others
15.2.8.7. Rest
of Europe MarTech Market Revenue (US$ Mn) and Forecasts, By End Use Industry
15.2.8.7.1. Healthcare
and Pharmaceuticals
15.2.8.7.2. Banking,
Financial Services and Insurance
15.2.8.7.3. Information
Technology and Telecommunications
15.2.8.7.4. Government
15.2.8.7.5. Education
15.2.8.7.6. Media
and Entertainment
15.2.8.7.7. Retail
and Consumer Goods
15.2.8.7.8. Travel
and Hospitality
15.2.8.7.9. Transportation
and Logistics
15.2.8.7.10. Manufacturing
and Automotive
15.2.8.7.11. Food
and Beverage
15.2.8.7.12. Others
15.3. Key
Segment for Channeling Investments
15.3.1. By
Country
15.3.2. By
Offering
15.3.3. By
Deployment
15.3.4. By
Application
15.3.5. By
Platform
15.3.6. By
Organization Size
15.3.7. By
Technology
15.3.8. By End
Use Industry
16. Competitive
Benchmarking
16.1. Market
Share Analysis, 2019
16.2. Europe
Presence and Growth Strategies
16.2.1. Mergers
and Acquisitions
16.2.2. Product
Launches
16.2.3. Investments
Trends
16.2.4. R&D
Initiatives
17. Player
Profiles
17.1. Adobe
17.1.1. Company
Details
17.1.2. Company
Overview
17.1.3. Product
Offerings
17.1.4. Key
Developments
17.1.5. Financial
Analysis
17.1.6. SWOT
Analysis
17.1.7. Business
Strategies
17.2. Agent3
17.2.1. Company
Details
17.2.2. Company
Overview
17.2.3. Product
Offerings
17.2.4. Key
Developments
17.2.5. Financial
Analysis
17.2.6. SWOT
Analysis
17.2.7. Business
Strategies
17.3. Artesian
Solutions, Ltd.
17.3.1. Company
Details
17.3.2. Company
Overview
17.3.3. Product
Offerings
17.3.4. Key
Developments
17.3.5. Financial
Analysis
17.3.6. SWOT
Analysis
17.3.7. Business
Strategies
17.4. Brandworkz
Ltd.
17.4.1. Company
Details
17.4.2. Company
Overview
17.4.3. Product
Offerings
17.4.4. Key
Developments
17.4.5. Financial
Analysis
17.4.6. SWOT
Analysis
17.4.7. Business
Strategies
17.5. BrightTALK
17.5.1. Company
Details
17.5.2. Company
Overview
17.5.3. Product
Offerings
17.5.4. Key
Developments
17.5.5. Financial
Analysis
17.5.6. SWOT
Analysis
17.5.7. Business
Strategies
17.6. Concep
17.6.1. Company
Details
17.6.2. Company
Overview
17.6.3. Product
Offerings
17.6.4. Key
Developments
17.6.5. Financial
Analysis
17.6.6. SWOT
Analysis
17.6.7. Business
Strategies
17.7. Cyance
17.7.1. Company
Details
17.7.2. Company
Overview
17.7.3. Product
Offerings
17.7.4. Key
Developments
17.7.5. Financial
Analysis
17.7.6. SWOT
Analysis
17.7.7. Business
Strategies
17.8. dotdigital
EMEA Limited
17.8.1. Company
Details
17.8.2. Company
Overview
17.8.3. Product
Offerings
17.8.4. Key
Developments
17.8.5. Financial
Analysis
17.8.6. SWOT
Analysis
17.8.7. Business
Strategies
17.9. Episerver
(Idio)
17.9.1. Company
Details
17.9.2. Company
Overview
17.9.3. Product
Offerings
17.9.4. Key
Developments
17.9.5. Financial
Analysis
17.9.6. SWOT
Analysis
17.9.7. Business
Strategies
17.10. Force24
17.10.1. Company
Details
17.10.2. Company
Overview
17.10.3. Product
Offerings
17.10.4. Key
Developments
17.10.5. Financial
Analysis
17.10.6. SWOT
Analysis
17.10.7. Business
Strategies
17.11. Growth
Intelligence (Pelucid Ltd)
17.11.1. Company
Details
17.11.2. Company
Overview
17.11.3. Product
Offerings
17.11.4. Key
Developments
17.11.5. Financial
Analysis
17.11.6. SWOT
Analysis
17.11.7. Business
Strategies
17.12. Lead
Forensics
17.12.1. Company
Details
17.12.2. Company
Overview
17.12.3. Product
Offerings
17.12.4. Key
Developments
17.12.5. Financial
Analysis
17.12.6. SWOT
Analysis
17.12.7. Business
Strategies
17.13. NextRoll,
Inc.
17.13.1. Company
Details
17.13.2. Company
Overview
17.13.3. Product
Offerings
17.13.4. Key
Developments
17.13.5. Financial
Analysis
17.13.6. SWOT
Analysis
17.13.7. Business
Strategies
17.14. Oracle
17.14.1. Company
Details
17.14.2. Company
Overview
17.14.3. Product
Offerings
17.14.4. Key
Developments
17.14.5. Financial
Analysis
17.14.6. SWOT
Analysis
17.14.7. Business
Strategies
17.15. Salesforce.com
17.15.1. Company
Details
17.15.2. Company
Overview
17.15.3. Product
Offerings
17.15.4. Key
Developments
17.15.5. Financial
Analysis
17.15.6. SWOT
Analysis
17.15.7. Business
Strategies
17.16. SALESmanago
17.16.1. Company
Details
17.16.2. Company
Overview
17.16.3. Product
Offerings
17.16.4. Key Developments
17.16.5. Financial
Analysis
17.16.6. SWOT
Analysis
17.16.7. Business
Strategies
17.17. Spotler
UK
17.17.1. Company
Details
17.17.2. Company
Overview
17.17.3. Product
Offerings
17.17.4. Key
Developments
17.17.5. Financial
Analysis
17.17.6. SWOT
Analysis
17.17.7. Business
Strategies
17.18. ZEOTAP
17.18.1. Company
Details
17.18.2. Company
Overview
17.18.3. Product
Offerings
17.18.4. Key
Developments
17.18.5. Financial
Analysis
17.18.6. SWOT
Analysis
17.18.7. Business Strategies
17.19. Other
Industry Participants
18. Key
Findings
Note: This ToC is tentative
and can be changed according to the research study conducted during the course
of report completion.
**Exclusive for Multi-User and
Enterprise User
At Absolute Markets Insights, we are engaged in building both global as well as country specific reports. As a result, the approach taken for deriving the estimation and forecast for a specific country is a bit unique and different in comparison to the global research studies. In this case, we not only study the concerned market factors & trends prevailing in a particular country (from secondary research) but we also tend to calculate the actual market size & forecast from the revenue generated from the market participants involved in manufacturing or distributing the any concerned product. These companies can also be service providers. For analyzing any country specifically, we do consider the growth factors prevailing under the states/cities/county for the same. For instance, if we are analyzing an industry specific to United States, we primarily need to study about the states present under the same(where the product/service has the highest growth). Similar analysis will be followed by other countries. Our scope of the report changes with different markets.
Our research study is mainly implement through a mix of both secondary and primary research. Various sources such as industry magazines, trade journals, and government websites and trade associations are reviewed for gathering precise data. Primary interviews are conducted to validate the market size derived from secondary research. Industry experts, major manufacturers and distributors are contacted for further validation purpose on the current market penetration and growth trends.
Prominent participants in our primary research process include:
- Key Opinion Leaders namely the CEOs, CSOs, VPs, purchasing managers, amongst others
- Research and development participants, distributors/suppliers and subject matter experts
Secondary Research includes data extracted from paid data sources:
- Reuters
- Factiva
- Bloomberg
- One Source
- Hoovers
Research Methodology
Key Inclusions
