Mobile Marketing Platforms By Vertical (Retail and E-Commerce, BFSI, Media and Entertainment, Travel and Hospitality, Others (Education, IT and Telecom etc )); By Organization Size (Small and Medium Enterprises); By Region (U.S., Rest of North America, France, UK, Germany, Spain, Italy, Rest of Europe, China, Japan, India, Southeast Asia, Rest of Asia Pacific, GCC Countries, Southern Africa, Rest of MEA, Brazil, Rest of Latin America) – Global Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2019 – 2027’

Report ID :AMI-165 | Category : Information And Communication Technology | Published Date : February, 2019 | Pages : 402 | Format :PDF
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Industry Trends

Mobile Marketing Platforms are software solutions which are being adopted by businesses as a part of their multichannel, digital marketing strategy. These platforms are being leveraged to effectively cater to the needs of consumers, determining their personal behaviors and enhancing consumer experience. They are significantly being adopted in different industry verticals such as Retail and E-Commerce, BFSI, Media and Entertainment, as tactical marketing and sales tool and measures. There has been a significant increase in the adoption of mobile marketing platforms in recent years. One of the largest applications of mobile marketing platforms is in the Retail and E-Commerce Industry. In the industry, these platforms are being used to engage consumers using various communication gateways such as mobile apps, push notification and email marketing.  Apart from this, mobile marketing platforms are also finding their application in the BFSI sector where it is being deployed for in-app marketing to provide highly personalized or customized content and messaging directly to a consumer’s device. The mobile marketing platforms market is further exploring growth opportunities using innovative technologies such as Artificial Intelligence to enhance voice-based interactions.

Mobile marketing platforms market stood at USD 275.91 million in the year 2018, and is expected to attain a size of USD 568.92 million by 2024.


North America, Mobile Marketing Platforms, Sales (Thousand Units), 2018 – 2027

Global Mobile Marketing Platforms Market

Competitive Landscape

The report provides both, qualitative and quantitative research of the mobile marketing platforms as well as provides worthy insights into the rational scenario and favored development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and detailed insights on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by major players are also recognized and analyzed in the report. For each company, the report recognizes their headquarter, competitors, product type, application and specification, pricing, and gross margin.

Some of the players operating in the mobile marketing market are Adobe, BRAZE, IBM Corporation, Mobivity, SAP SE, SAP Institute Inc, Oracle Corporation, Salesforce.com, Inc.

By Vertical

  • Retail and E-Commerce
  • BFSI
  • Media and Entertainment
  • Travel and Hospitality
  • Others (Education, IT and Telecom etc.)

•  By Organization Size

  • Small and Medium Enterprises
  • Large Enterprise

•   By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Key Questions

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Table of Contents

 


1.    Market Scope

1.1. Market Segmentation

1.2. Years Considered

1.2.1. Historic Years: 2013 - 2017

1.2.2. Base Year: 2018

1.2.3. Forecast Years: 2019 – 2027

2.    Key Target Audiences

3.    Research Methodology

3.1. Primary Research

3.1.1. Research Questionnaire

3.1.2. Country-Wise Percentage Breakdown

3.1.3. Primary Interviews: Key Opinion Leaders (KOLs)

3.2. Secondary Research

3.2.1. Paid Databases

3.2.2. Secondary Sources

3.3. Market Size Estimates

3.3.1. Top-Down Approach

3.3.2. Bottom-Up Approach

3.4. Data Triangulation Methodology

3.5. Research Assumptions

4.    Recommendations and Insights from AMI’s Perspective**

5.    Holistic Overview of Mobile Marketing Platforms Market

6.    Market Synopsis: Mobile Marketing Platforms Market

7.    Mobile Marketing Platforms Market Analysis: Qualitative Perspective

7.1. Introduction

7.1.1. Product Definition

7.1.2. Industry Development

7.2. Market Dynamics

7.2.1. Drivers

7.2.2. Restraints

7.2.3. Opportunities

7.2.4. Challenges

7.3. Trends in Mobile Marketing Platforms Market

7.4. Market Determinants Radar Chart

7.5. Macro-Economic and Micro-Economic Indicators: Mobile Marketing Platforms Market

7.6. Porter’s Five Force Analysis 

8.    Global Mobile Marketing Platforms Market Analysis and Forecasts, 2019 – 2027

8.1. Overview

8.1.1. Global Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts

8.2. Global Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

8.2.1. Retail and E-Commerce

8.2.1.1. Definition

8.2.1.2. Market Penetration, 2018

8.2.1.3. Market Estimation, 2013 – 2018

8.2.1.4. Market Forecast, 2019 – 2027

8.2.1.5. Compound Annual Growth Rate (CAGR)

8.2.1.6. Regional Bifurcation

8.2.1.6.1. North America

8.2.1.6.1.1.  Market Estimation, 2013 – 2018

8.2.1.6.1.2.  Market Forecast, 2019 – 2027

8.2.1.6.2. Europe

8.2.1.6.2.1.  Market Estimation, 2013 – 2018

8.2.1.6.2.2.  Market Forecast, 2019 – 2027

8.2.1.6.3. Asia Pacific

8.2.1.6.3.1.  Market Estimation, 2013 – 2018

8.2.1.6.3.2.  Market Forecast, 2019 – 2027

8.2.1.6.4. Middle East and Africa

8.2.1.6.4.1.  Market Estimation, 2013 – 2018

8.2.1.6.4.2.  Market Forecast, 2019 – 2027

8.2.1.6.5. Latin America

8.2.1.6.5.1.  Market Estimation, 2013 – 2018

8.2.1.6.5.2.  Market Forecast, 2019 – 2027

8.2.2. BFSI

8.2.2.1. Definition

8.2.2.2. Market Penetration, 2018

8.2.2.3. Market Estimation, 2013 – 2018

8.2.2.4. Market Forecast, 2019 – 2027

8.2.2.5. Compound Annual Growth Rate (CAGR)

8.2.2.6. Regional Bifurcation

8.2.2.6.1. North America

8.2.2.6.1.1.  Market Estimation, 2013 – 2018

8.2.2.6.1.2.  Market Forecast, 2019 – 2027

8.2.2.6.2. Europe

8.2.2.6.2.1.  Market Estimation, 2013 – 2018

8.2.2.6.2.2.  Market Forecast, 2019 – 2027

8.2.2.6.3. Asia Pacific

8.2.2.6.3.1.  Market Estimation, 2013 – 2018

8.2.2.6.3.2.  Market Forecast, 2019 – 2027

8.2.2.6.4. Middle East and Africa

8.2.2.6.4.1.  Market Estimation, 2013 – 2018

8.2.2.6.4.2.  Market Forecast, 2019 – 2027

8.2.2.6.5. Latin America

8.2.2.6.5.1.  Market Estimation, 2013 – 2018

8.2.2.6.5.2.  Market Forecast, 2019 – 2027

8.2.3. Media and Entertainment

8.2.3.1. Definition

8.2.3.2. Market Penetration, 2018

8.2.3.3. Market Estimation, 2013 – 2018

8.2.3.4. Market Forecast, 2019 – 2027

8.2.3.5. Compound Annual Growth Rate (CAGR)

8.2.3.6. Regional Bifurcation

8.2.3.6.1. North America

8.2.3.6.1.1.  Market Estimation, 2013 – 2018

8.2.3.6.1.2.  Market Forecast, 2019 – 2027

8.2.3.6.2. Europe

8.2.3.6.2.1.  Market Estimation, 2013 – 2018

8.2.3.6.2.2.  Market Forecast, 2019 – 2027

8.2.3.6.3. Asia Pacific

8.2.3.6.3.1.  Market Estimation, 2013 – 2018

8.2.3.6.3.2.  Market Forecast, 2019 – 2027

8.2.3.6.4. Middle East and Africa

8.2.3.6.4.1.  Market Estimation, 2013 – 2018

8.2.3.6.4.2.  Market Forecast, 2019 – 2027

8.2.3.6.5. Latin America

8.2.3.6.5.1.  Market Estimation, 2013 – 2018

8.2.3.6.5.2.  Market Forecast, 2019 – 2027

8.2.4. Travel and Hospitality

8.2.4.1. Definition

8.2.4.2. Market Penetration, 2018

8.2.4.3. Market Estimation, 2013 – 2018

8.2.4.4. Market Forecast, 2019 – 2027

8.2.4.5. Compound Annual Growth Rate (CAGR)

8.2.4.6. Regional Bifurcation

8.2.4.6.1. North America

8.2.4.6.1.1.  Market Estimation, 2013 – 2018

8.2.4.6.1.2.  Market Forecast, 2019 – 2027

8.2.4.6.2. Europe

8.2.4.6.2.1.  Market Estimation, 2013 – 2018

8.2.4.6.2.2.  Market Forecast, 2019 – 2027

8.2.4.6.3. Asia Pacific

8.2.4.6.3.1.  Market Estimation, 2013 – 2018

8.2.4.6.3.2.  Market Forecast, 2019 – 2027

8.2.4.6.4. Middle East and Africa

8.2.4.6.4.1.  Market Estimation, 2013 – 2018

8.2.4.6.4.2.  Market Forecast, 2019 – 2027

8.2.4.6.5. Latin America

8.2.4.6.5.1.  Market Estimation, 2013 – 2018

8.2.4.6.5.2.  Market Forecast, 2019 – 2027

8.2.5. Others (Education, IT and Telecom etc.

8.2.5.1. Definition

8.2.5.2. Market Penetration, 2018

8.2.5.3. Market Estimation, 2013 – 2018

8.2.5.4. Market Forecast, 2019 – 2027

8.2.5.5. Compound Annual Growth Rate (CAGR)

8.2.5.6. Regional Bifurcation

8.2.5.6.1. North America

8.2.5.6.1.1.  Market Estimation, 2013 – 2018

8.2.5.6.1.2.  Market Forecast, 2019 – 2027

8.2.5.6.2. Europe

8.2.5.6.2.1.  Market Estimation, 2013 – 2018

8.2.5.6.2.2.  Market Forecast, 2019 – 2027

8.2.5.6.3. Asia Pacific

8.2.5.6.3.1.  Market Estimation, 2013 – 2018

8.2.5.6.3.2.  Market Forecast, 2019 – 2027

8.2.5.6.4. Middle East and Africa

8.2.5.6.4.1.  Market Estimation, 2013 – 2018

8.2.5.6.4.2.  Market Forecast, 2019 – 2027

8.2.5.6.5. Latin America

8.2.5.6.5.1.  Market Estimation, 2013 – 2018

8.2.5.6.5.2.  Market Forecast, 2019 – 2027

8.3. Key Segment for Channeling Investments

8.3.1. By Vertical

9.    Global Mobile Marketing Platforms Market Analysis and Forecasts, 2019 – 2027

9.1. Overview

9.2. Global Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

9.2.1. Small and Medium Enterprises

9.2.1.1. Definition

9.2.1.2. Market Penetration, 2018

9.2.1.3. Market Estimation, 2013 – 2018

9.2.1.4. Market Forecast, 2019 – 2027

9.2.1.5. Compound Annual Growth Rate (CAGR)

9.2.1.6. Regional Bifurcation

9.2.1.6.1. North America

9.2.1.6.1.1.  Market Estimation, 2013 – 2018

9.2.1.6.1.2.  Market Forecast, 2019 – 2027

9.2.1.6.2. Europe

9.2.1.6.2.1.  Market Estimation, 2013 – 2018

9.2.1.6.2.2.  Market Forecast, 2019 – 2027

9.2.1.6.3. Asia Pacific

9.2.1.6.3.1.  Market Estimation, 2013 – 2018

9.2.1.6.3.2.  Market Forecast, 2019 – 2027

9.2.1.6.4. Middle East and Africa

9.2.1.6.4.1.  Market Estimation, 2013 – 2018

9.2.1.6.4.2.  Market Forecast, 2019 – 2027

9.2.1.6.5. Latin America

9.2.1.6.5.1.  Market Estimation, 2013 – 2018

9.2.1.6.5.2.  Market Forecast, 2019 – 2027

9.2.2. Large Enterprise

9.2.2.1. Definition

9.2.2.2. Market Penetration, 2018

9.2.2.3. Market Estimation, 2013 – 2018

9.2.2.4. Market Forecast, 2019 – 2027

9.2.2.5. Compound Annual Growth Rate (CAGR)

9.2.2.6. Regional Bifurcation

9.2.2.6.1. North America

9.2.2.6.1.1.  Market Estimation, 2013 – 2018

9.2.2.6.1.2.  Market Forecast, 2019 – 2027

9.2.2.6.2. Europe

9.2.2.6.2.1.  Market Estimation, 2013 – 2018

9.2.2.6.2.2.  Market Forecast, 2019 – 2027

9.2.2.6.3. Asia Pacific

9.2.2.6.3.1.  Market Estimation, 2013 – 2018

9.2.2.6.3.2.  Market Forecast, 2019 – 2027

9.2.2.6.4. Middle East and Africa

9.2.2.6.4.1.  Market Estimation, 2013 – 2018

9.2.2.6.4.2.  Market Forecast, 2019 – 2027

9.2.2.6.5. Latin America

9.2.2.6.5.1.  Market Estimation, 2013 – 2018

9.2.2.6.5.2.  Market Forecast, 2019 – 2027

9.3. Key Segment for Channeling Investments

9.3.1. By Organization Size

10. North America Mobile Marketing Platforms Market Analysis and Forecasts, 2019 – 2027

10.1. Overview

10.1.1. North America Mobile Marketing Platforms Market Revenue (US$ Mn)

10.2. North America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

10.2.1. Retail and E-Commerce

10.2.2. BFSI

10.2.3. Media and Entertainment

10.2.4. Travel and Hospitality

10.2.5. Others (Education, IT and Telecom etc.

10.3. North America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

10.3.1. Small and Medium Enterprises

10.3.2. Large Enterprise

10.4. North America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Country

10.4.1. U.S.

10.4.1.1. U.S. Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

10.4.1.1.1. Retail and E-Commerce

10.4.1.1.2. BFSI

10.4.1.1.3. Media and Entertainment

10.4.1.1.4. Travel and Hospitality

10.4.1.1.5. Others (Education, IT and Telecom etc.

10.4.1.2. U.S. Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

10.4.1.2.1. Small and Medium Enterprises

10.4.1.2.2. Large Enterprise

10.4.2. Rest of North America

10.4.2.1. Rest of North America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

10.4.2.1.1. Retail and E-Commerce

10.4.2.1.2. BFSI

10.4.2.1.3. Media and Entertainment

10.4.2.1.4. Travel and Hospitality

10.4.2.1.5. Others (Education, IT and Telecom etc.

10.4.2.2. Rest of North America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

10.4.2.2.1. Small and Medium Enterprises

10.4.2.2.2. Large Enterprise

10.5. Key Segment for Channeling Investments

10.5.1. By Country

10.5.2. By Vertical

10.5.3. By Organization Size

11. Europe Mobile Marketing Platforms Market Analysis and Forecasts, 2019 – 2027

11.1. Overview

11.1.1. Europe Mobile Marketing Platforms Market Revenue (US$ Mn)

11.2. Europe Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

11.2.1. Retail and E-Commerce

11.2.2. BFSI

11.2.3. Media and Entertainment

11.2.4. Travel and Hospitality

11.2.5. Others (Education, IT and Telecom etc.

11.3. Europe Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

11.3.1. Small and Medium Enterprises

11.3.2. Large Enterprise

11.4. Europe Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Country

11.4.1. France

11.4.1.1. France Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

11.4.1.1.1. Retail and E-Commerce

11.4.1.1.2. BFSI

11.4.1.1.3. Media and Entertainment

11.4.1.1.4. Travel and Hospitality

11.4.1.1.5. Others (Education, IT and Telecom etc.

11.4.1.2. France Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

11.4.1.2.1. Small and Medium Enterprises

11.4.1.2.2. Large Enterprise

11.4.2. The UK

11.4.2.1. The UK Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

11.4.2.1.1. Retail and E-Commerce

11.4.2.1.2. BFSI

11.4.2.1.3. Media and Entertainment

11.4.2.1.4. Travel and Hospitality

11.4.2.1.5. Others (Education, IT and Telecom etc.

11.4.2.2. The UK Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

11.4.2.2.1. Small and Medium Enterprises

11.4.2.2.2. Large Enterprise

11.4.3. Spain

11.4.3.1. Spain Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

11.4.3.1.1. Retail and E-Commerce

11.4.3.1.2. BFSI

11.4.3.1.3. Media and Entertainment

11.4.3.1.4. Travel and Hospitality

11.4.3.1.5. Others (Education, IT and Telecom etc.

11.4.3.2. Spain Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

11.4.3.2.1. Small and Medium Enterprises

11.4.3.2.2. Large Enterprise

11.4.4. Germany

11.4.4.1. Germany Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

11.4.4.1.1. Retail and E-Commerce

11.4.4.1.2. BFSI

11.4.4.1.3. Media and Entertainment

11.4.4.1.4. Travel and Hospitality

11.4.4.1.5. Others (Education, IT and Telecom etc.

11.4.4.2. Germany Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

11.4.4.2.1. Small and Medium Enterprises

11.4.4.2.2. Large Enterprise

11.4.5. Italy

11.4.5.1. Italy Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

11.4.5.1.1. Retail and E-Commerce

11.4.5.1.2. BFSI

11.4.5.1.3. Media and Entertainment

11.4.5.1.4. Travel and Hospitality

11.4.5.1.5. Others (Education, IT and Telecom etc.

11.4.5.2. Italy Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

11.4.5.2.1. Small and Medium Enterprises

11.4.5.2.2. Large Enterprise

11.4.6. Rest of Europe

11.4.6.1. Rest of Europe Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

11.4.6.1.1. Retail and E-Commerce

11.4.6.1.2. BFSI

11.4.6.1.3. Media and Entertainment

11.4.6.1.4. Travel and Hospitality

11.4.6.1.5. Others (Education, IT and Telecom etc.

11.4.6.2. Rest of Europe Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

11.4.6.2.1. Small and Medium Enterprises

11.4.6.2.2. Large Enterprise

11.5. Key Segment for Channeling Investments

11.5.1. By Country

11.5.2. By Vertical

11.5.3. By Organization Size

12. Asia Pacific Mobile Marketing Platforms Market Analysis and Forecasts, 2019 – 2027

12.1. Overview

12.1.1. Asia Pacific Mobile Marketing Platforms Market Revenue (US$ Mn)

12.2. Asia Pacific Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

12.2.1. Retail and E-Commerce

12.2.2. BFSI

12.2.3. Media and Entertainment

12.2.4. Travel and Hospitality

12.2.5. Others (Education, IT and Telecom etc.

12.3. Asia Pacific Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

12.3.1. Small and Medium Enterprises

12.3.2. Large Enterprise

12.4. Asia Pacific Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Country

12.4.1. China

12.4.1.1. China Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

12.4.1.1.1. Retail and E-Commerce

12.4.1.1.2. BFSI

12.4.1.1.3. Media and Entertainment

12.4.1.1.4. Travel and Hospitality

12.4.1.1.5. Others (Education, IT and Telecom etc.

12.4.1.2. China Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

12.4.1.2.1. Small and Medium Enterprises

12.4.1.2.2. Large Enterprise

12.4.2. Japan

12.4.2.1. Japan Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

12.4.2.1.1. Retail and E-Commerce

12.4.2.1.2. BFSI

12.4.2.1.3. Media and Entertainment

12.4.2.1.4. Travel and Hospitality

12.4.2.1.5. Others (Education, IT and Telecom etc.

12.4.2.2. Japan Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

12.4.2.2.1. Small and Medium Enterprises

12.4.2.2.2. Large Enterprise

12.4.3. India

12.4.3.1. India Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

12.4.3.1.1. Retail and E-Commerce

12.4.3.1.2. BFSI

12.4.3.1.3. Media and Entertainment

12.4.3.1.4. Travel and Hospitality

12.4.3.1.5. Others (Education, IT and Telecom etc.

12.4.3.2. India Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

12.4.3.2.1. Small and Medium Enterprises

12.4.3.2.2. Large Enterprise

12.4.4. Southeast Asia

12.4.4.1. Southeast Asia Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

12.4.4.1.1. Retail and E-Commerce

12.4.4.1.2. BFSI

12.4.4.1.3. Media and Entertainment

12.4.4.1.4. Travel and Hospitality

12.4.4.1.5. Others (Education, IT and Telecom etc.

12.4.4.2. Southeast Asia Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

12.4.4.2.1. Small and Medium Enterprises

12.4.4.2.2. Large Enterprise

12.4.5. Rest of Asia Pacific

12.4.5.1. Rest of Asia Pacific Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

12.4.5.1.1. Retail and E-Commerce

12.4.5.1.2. BFSI

12.4.5.1.3. Media and Entertainment

12.4.5.1.4. Travel and Hospitality

12.4.5.1.5. Others (Education, IT and Telecom etc.

12.4.5.2. Rest of Asia Pacific Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

12.4.5.2.1. Small and Medium Enterprises

12.4.5.2.2. Large Enterprise

12.5. Key Segment for Channeling Investments

12.5.1. By Country

12.5.2. By Vertical

12.5.3. By Organization Size

13. Middle East and Africa Mobile Marketing Platforms Market Analysis and Forecasts, 2019 – 2027

13.1. Overview

13.1.1. Middle East and Africa Mobile Marketing Platforms Market Revenue (US$ Mn)

13.2. Middle East and Africa Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

13.2.1. Retail and E-Commerce

13.2.2. BFSI

13.2.3. Media and Entertainment

13.2.4. Travel and Hospitality

13.2.5. Others (Education, IT and Telecom etc.

13.3. Middle East and Africa Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

13.3.1. Small and Medium Enterprises

13.3.2. Large Enterprise

13.4. Middle East and Africa Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Country

13.4.1. GCC Countries

13.4.1.1. GCC Countries Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

13.4.1.1.1. Retail and E-Commerce

13.4.1.1.2. BFSI

13.4.1.1.3. Media and Entertainment

13.4.1.1.4. Travel and Hospitality

13.4.1.1.5. Others (Education, IT and Telecom etc.

13.4.1.2. GCC Countries Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

13.4.1.2.1. Small and Medium Enterprises

13.4.1.2.2. Large Enterprise

13.4.2. Southern Africa

13.4.2.1. Southern Africa Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

13.4.2.1.1. Retail and E-Commerce

13.4.2.1.2. BFSI

13.4.2.1.3. Media and Entertainment

13.4.2.1.4. Travel and Hospitality

13.4.2.1.5. Others (Education, IT and Telecom etc.

13.4.2.2. Southern Africa Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

13.4.2.2.1. Small and Medium Enterprises

13.4.2.2.2. Large Enterprise

13.4.3. Rest of MEA

13.4.3.1. Rest of MEA Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

13.4.3.1.1. Retail and E-Commerce

13.4.3.1.2. BFSI

13.4.3.1.3. Media and Entertainment

13.4.3.1.4. Travel and Hospitality

13.4.3.1.5. Others (Education, IT and Telecom etc.

13.4.3.2. Rest of MEA Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

13.4.3.2.1. Small and Medium Enterprises

13.4.3.2.2. Large Enterprise

13.5. Key Segment for Channeling Investments

13.5.1. By Country

13.5.2. By Vertical

13.5.3. By Organization Size

14. Latin America Mobile Marketing Platforms Market Analysis and Forecasts, 2019 – 2027

14.1. Overview

14.1.1. Latin America Mobile Marketing Platforms Market Revenue (US$ Mn)

14.2. Latin America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

14.2.1. Retail and E-Commerce

14.2.2. BFSI

14.2.3. Media and Entertainment

14.2.4. Travel and Hospitality

14.2.5. Others (Education, IT and Telecom etc.

14.3. Latin America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

14.3.1. Small and Medium Enterprises

14.3.2. Large Enterprise

14.4. Latin America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Country

14.4.1. Brazil

14.4.1.1. Brazil Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

14.4.1.1.1. Retail and E-Commerce

14.4.1.1.2. BFSI

14.4.1.1.3. Media and Entertainment

14.4.1.1.4. Travel and Hospitality

14.4.1.1.5. Others (Education, IT and Telecom etc.

14.4.1.2. Brazil Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

14.4.1.2.1. Small and Medium Enterprises

14.4.1.2.2. Large Enterprise

14.4.2. Rest of Latin America

14.4.2.1. Rest of Latin America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Vertical

14.4.2.1.1. Retail and E-Commerce

14.4.2.1.2. BFSI

14.4.2.1.3. Media and Entertainment

14.4.2.1.4. Travel and Hospitality

14.4.2.1.5. Others (Education, IT and Telecom etc.

14.4.2.2. Rest of Latin America Mobile Marketing Platforms Market Revenue (US$ Mn) and Forecasts, By Organization Size

14.4.2.2.1. Small and Medium Enterprises

14.4.2.2.2. Large Enterprise

14.5. Key Segment for Channeling Investments

14.5.1. By Country

14.5.2. By Vertical

14.5.3. By Organization Size

15. Competitive Benchmarking

15.1. Player Positioning Analysis

15.2. Global Presence and Growth Strategies

16. Player Profiles

16.1. Adobe

16.1.1. Company Details

16.1.2. Company Overview

16.1.3. Product Offerings

16.1.4. Key Developments

16.1.5. Financial Analysis

16.1.6. SWOT Analysis

16.1.7. Business Strategies

16.2. BRAZE

16.2.1. Company Details

16.2.2. Company Overview

16.2.3. Product Offerings

16.2.4. Key Developments

16.2.5. Financial Analysis

16.2.6. SWOT Analysis

16.2.7. Business Strategies

16.3. IBM Corporation

16.3.1. Company Details

16.3.2. Company Overview

16.3.3. Product Offerings

16.3.4. Key Developments

16.3.5. Financial Analysis

16.3.6. SWOT Analysis

16.3.7. Business Strategies

16.4. IMImobile PLC

16.4.1. Company Details

16.4.2. Company Overview

16.4.3. Product Offerings

16.4.4. Key Developments

16.4.5. Financial Analysis

16.4.6. SWOT Analysis

16.4.7. Business Strategies

16.5. Leanplum

16.5.1. Company Details

16.5.2. Company Overview

16.5.3. Product Offerings

16.5.4. Key Developments

16.5.5. Financial Analysis

16.5.6. SWOT Analysis

16.5.7. Business Strategies

16.6. Mobivity

16.6.1. Company Details

16.6.2. Company Overview

16.6.3. Product Offerings

16.6.4. Key Developments

16.6.5. Financial Analysis

16.6.6. SWOT Analysis

16.6.7. Business Strategies

16.7. MOENGAGE

16.7.1. Company Details

16.7.2. Company Overview

16.7.3. Product Offerings

16.7.4. Key Developments

16.7.5. Financial Analysis

16.7.6. SWOT Analysis

16.7.7. Business Strategies

16.8. Oracle

16.8.1. Company Details

16.8.2. Company Overview

16.8.3. Product Offerings

16.8.4. Key Developments

16.8.5. Financial Analysis

16.8.6. SWOT Analysis

16.8.7. Business Strategies

16.9. Sailthru. Inc.

16.9.1. Company Details

16.9.2. Company Overview

16.9.3. Product Offerings

16.9.4. Key Developments

16.9.5. Financial Analysis

16.9.6. SWOT Analysis

16.9.7. Business Strategies

16.10. Salesforce.com, inc.

16.10.1. Company Details

16.10.2. Company Overview

16.10.3. Product Offerings

16.10.4. Key Developments

16.10.5. Financial Analysis

16.10.6. SWOT Analysis

16.10.7. Business Strategies

16.11. SAP SE

16.11.1. Company Details

16.11.2. Company Overview

16.11.3. Product Offerings

16.11.4. Key Developments

16.11.5. Financial Analysis

16.11.6. SWOT Analysis

16.11.7. Business Strategies

16.12. SAS Institute Inc.

16.12.1. Company Details

16.12.2. Company Overview

16.12.3. Product Offerings

16.12.4. Key Developments

16.12.5. Financial Analysis

16.12.6. SWOT Analysis

16.12.7. Business Strategies

16.13. SessionM

16.13.1. Company Details

16.13.2. Company Overview

16.13.3. Product Offerings

16.13.4. Key Developments

16.13.5. Financial Analysis

16.13.6. SWOT Analysis

16.13.7. Business Strategies

16.14. Swvrve Inc.

16.14.1. Company Details

16.14.2. Company Overview

16.14.3. Product Offerings

16.14.4. Key Developments

16.14.5. Financial Analysis

16.14.6. SWOT Analysis

16.14.7. Business Strategies

16.15. TUNE, Inc.

16.15.1. Company Details

16.15.2. Company Overview

16.15.3. Product Offerings

16.15.4. Key Developments

16.15.5. Financial Analysis

16.15.6. SWOT Analysis

16.15.7. Business Strategies

16.16. Urban Airship, Inc.

16.16.1. Company Details

16.16.2. Company Overview

16.16.3. Product Offerings

16.16.4. Key Developments

16.16.5. Financial Analysis

16.16.6. SWOT Analysis

16.16.7. Business Strategies

16.17. Vibes

16.17.1. Company Details

16.17.2. Company Overview

16.17.3. Product Offerings

16.17.4. Key Developments

16.17.5. Financial Analysis

16.17.6. SWOT Analysis

16.17.7. Business Strategies

17. Key Findings: Mobile Marketing Platforms Market

 

Note: This ToC is tentative and can be changed according to the research study conducted during the course of report completion.

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At Absolute Markets Insights, we are engaged in building both global as well as country specific reports. As a result, the approach taken for deriving the estimation and forecast for a specific country is a bit unique and different in comparison to the global research studies. In this case, we not only study the concerned market factors & trends prevailing in a particular country (from secondary research) but we also tend to calculate the actual market size & forecast from the revenue generated from the market participants involved in manufacturing or distributing the any concerned product. These companies can also be service providers. For analyzing any country specifically, we do consider the growth factors prevailing under the states/cities/county for the same. For instance, if we are analyzing an industry specific to United States, we primarily need to study about the states present under the same(where the product/service has the highest growth). Similar analysis will be followed by other countries. Our scope of the report changes with different markets.

Our research study is mainly implement through a mix of both secondary and primary research. Various sources such as industry magazines, trade journals, and government websites and trade associations are reviewed for gathering precise data. Primary interviews  are conducted to validate the market size derived from secondary research. Industry experts, major manufacturers and distributors are contacted for further validation purpose on the current market penetration and growth trends.  

Prominent participants in our primary research process include:

  • Key Opinion Leaders namely the CEOs, CSOs, VPs, purchasing managers, amongst others
  • Research and development participants, distributors/suppliers and subject matter experts

Secondary Research includes data extracted from paid data sources:

  • Reuters
  • Factiva
  • Bloomberg
  • One Source
  • Hoovers

Research Methodology

Methodology

Key Inclusions

Methodology

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