In-App Advertising Market By Solution (Integrated and Standalone (Advertising Campaign Solutions, Reporting and Analytics Solutions, Monetization Solutions)); By Ad Format (Video and Non-video); By Application Type(Retail and e-Commerce, Entertainment (Films, series and music), News and Sports, Gaming, Travel and Hospitality, Social Media, others); By Ad Type (Standard Banner Ads, Interstitial Ads, Hyper-local Targeted Ads, Native Ads); By Region (U.S., Canada, Mexico, Rest of North America, France, UK, Germany, Spain, Italy, Nordic Countries, Benelux Union, Rest of Europe, China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia, Rest of Asia Pacific, Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of MEA, Brazil, Argentina, Rest of Latin America) – Global Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2019 – 2027’
Industry Trends
Apps in the present day have become the most powerful mode to gain consumer’s undivided attention. Advertisers are increasingly capitalizing on in app advertising as a dynamic medium to reach maximum viewers. Accuracy and precision in reaching this target audience has been a dominant factor in more and more companies choosing the In- App advertising platform. Programmatic advertising, where, automation and algorithms make the ad buying, placement and optimization process more efficient, is the essence of all In- App ads. This is powering companies with the faculty to customize ads based on consumer requirements with higher accuracy. Facebook and Google have proven to be platforms for an increasing number of bespoke advertising campaigns. Amazon recently joined in, already cashing in on its e-commerce success and employing its advertising acumen.
Apps are driving mobile usage, inversely, they have also become engines that drive global media consumption. Mobile In- App advertising is covering more ground and doing so efficiently, with the promise of speed and increasing number of users. GPS location, device type, OS, gender, age, wireless carrier, etc., are provided on a pedestal to companies to drive advertising campaigns to suit their particular user. Advertisers are also able to extract geo-location data to certify that ads are reaching the target audience at the right time and place.
As per reports, Mobile ad spending increased pointedly for all video ad formats in 2017, making video advertising occupy the largest share in the global In- App advertising market. Mobile videos have become small screen platforms to engage audience and form an integral part of advertising strategies. This in turn is informed by the growth of programmatic advertising, which are gaining more complex intelligence with the advent of AI.
Close in line with the video format is the emerging programmatic audio format which will be linked to chatbot. Entities like Spotify are trying to get marketers to funnel more budgets into programmatic audio. The platform has teamed up with other players in the space like Google, its exchange partner Rubicon Project and Adobe to take their pitch to marketers around Europe with a series of 'Love Audio' events.
In terms of revenue, in- app advertising market stood at US$ 66.78 Billion in 2018, and is expected to reach US$ 472.64 Billion by 2027, growing at an estimated CAGR of 24.4% over the forecast period. The study analyzes the market in terms of revenue across all the major regions, which is further bifurcated into countries.
North America, In-App Advertising Market Revenue & Forecast, (US$ Billion), 2015 – 2027
Competitive Landscape
The report provides both, qualitative and quantitative research of in- app advertising market, market, as well as provides comprehensive insights and favored development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analyzed in the report. For each company, the report studies their global presence, competitors, service offerings, specification and pricing.
Some of the players operating in the In- App Advertising market are AdGate Media LLC, AdGoji, Appness, Epom, Facebook, Go2mobi, Google, GOWIDE, Headwaydigital.com, InMobi, ironSource Kimia Group, MobAir, MoPub, PubMatic, Inc., tab GmbH, and The Rubicon Project, Inc. among others. InMobi joined hands with Microsoft to offer marketing proficiencies to enterprise customers in June 2018. InMobi will expand its platform for marketers through the InMobi Marketing Cloud, with its advertising cloud moving to Azure.
January 2019, saw Verizon extend its partnership with Microsoft Corporation to provide marketers display, add video, and content marketing opportunities across Microsoft's MSN, Outlook, and Xbox. This will aid the company with a boosted inventory with its ad tech, quality content, and diversified and verified data in the industry to connect marketers with their key audiences at scale. This in turn will boost consumer experience.
In-App Advertising Market
By Solution
- Integrated
- Standalone
- Advertising Campaign Solutions
- Reporting and Analytics Solutions
- Monetization Solutions
- Others
By Ad Format
- Video
- Non-video
By Application Type
- Retail and e-Commerce
- Entertainment (Films, series and music)
- News and Sports
- Gaming
- Travel and Hospitality
- Social Media
- Others
By Ad Type
- Standard Banner Ads
- Interstitial Ads
- Hyper-local Targeted Ads
- Native Ads
- Others
By Geography
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Middle East and Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Argentina
- Brazil
- Rest of Latin America
Market Scope
1.1. Market
Segmentation
1.2. Years
Considered
1.2.1. Historic
Years: 2013 - 2017
1.2.2. Base
Year: 2018
1.2.3. Forecast
Years: 2019 – 2027
2. Key Target Audiences
3. Research Methodology
3.1. Primary
Research
3.1.1. Research
Questionnaire
3.1.2. Global
Percentage Breakdown
3.1.3. Primary
Interviews: Key Opinion Leaders (KOLs)
3.2. Secondary
Research
3.2.1. Paid
Databases
3.2.2. Secondary
Sources
3.3. Market
Size Estimates
3.3.1. Top-Down
Approach
3.3.2. Bottom-Up
Approach
3.4. Data
Triangulation Methodology
3.5. Research
Assumptions
4. Recommendations and Insights from AMI’s Perspective**
5. Holistic Overview of In-App Advertising Market
6. Market Synopsis:
In-App Advertising Market
7. In-App Advertising Market Analysis: Qualitative Perspective
7.1. Introduction
7.1.1. Product
Definition
7.1.2. Industry
Development
7.2. Market
Dynamics
7.2.1. Drivers
7.2.2. Restraints
7.2.3. Opportunities
7.2.4. Challenges
7.3. Trends in
In-App Advertising Market
7.4. Market
Determinants Radar Chart
7.5. Macro-Economic
and Micro-Economic Indicators: In-App Advertising Market
7.6. Industry
Gross Margin Overview
7.7. Porter’s
Five Force Analysis
8. Global In-App Advertising Market Analysis and Forecasts, 2019
– 2027
8.1. Overview
8.1.1. Global
In-App Advertising Market Revenue (US$ Mn)
8.2. Global
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Solution
8.2.1. Integrated
8.2.1.1. Definition
8.2.1.2. Market Penetration, 2018
8.2.1.3. Market Estimation, 2013 – 2018
8.2.1.4. Market Forecast, 2019 – 2027
8.2.1.5. Compound Annual Growth Rate (CAGR)
8.2.1.6. Regional Bifurcation
8.2.1.6.1. North America
8.2.1.6.1.1. Market
Estimation, 2013 – 2018
8.2.1.6.1.2. Market
Forecast, 2019 – 2027
8.2.1.6.2. Europe
8.2.1.6.2.1. Market
Estimation, 2013 – 2018
8.2.1.6.2.2. Market
Forecast, 2019 – 2027
8.2.1.6.3. Asia Pacific
8.2.1.6.3.1. Market
Estimation, 2013 – 2018
8.2.1.6.3.2. Market
Forecast, 2019 – 2027
8.2.1.6.4. Middle East and Africa
8.2.1.6.4.1. Market
Estimation, 2013 – 2018
8.2.1.6.4.2. Market
Forecast, 2019 – 2027
8.2.1.6.5. Latin America
8.2.1.6.5.1. Market
Estimation, 2013 – 2018
8.2.1.6.5.2. Market
Forecast, 2019 – 2027
8.2.2. Standalone
(Definition, Market Penetration (2018), Market Estimation (2013 – 2018), Market
Forecast (2019 – 2027), Compound Annual Growth Rate (CAGR), Regional
Bifurcation (North America, Europe, Asia Pacific, Middle East and Africa, Latin
America) and Information on Advertising Campaign Solutions, Content Delivery
Solutions, Reporting and Analytics Solutions, Monetization Solutions, Others)
8.2.2.1. Advertising Campaign Solutions
8.2.2.2. Content Delivery Solutions
8.2.2.3. Reporting and Analytics Solutions
8.2.2.4. Monetization Solutions
8.2.2.5. Others
8.3. Key
Segment for Channeling Investments
8.3.1. By
Solution
9. Global In-App Advertising Market Analysis and Forecasts, 2019
– 2027
9.1. Overview
9.2. Global
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Format
9.2.1. Video
9.2.1.1. Definition
9.2.1.2. Market Penetration, 2018
9.2.1.3. Market Estimation, 2013 – 2018
9.2.1.4. Market Forecast, 2019 – 2027
9.2.1.5. Compound Annual Growth Rate (CAGR)
9.2.1.6. Regional Bifurcation
9.2.1.6.1. North America
9.2.1.6.1.1. Market
Estimation, 2013 – 2018
9.2.1.6.1.2. Market
Forecast, 2019 – 2027
9.2.1.6.2. Europe
9.2.1.6.2.1. Market
Estimation, 2013 – 2018
9.2.1.6.2.2. Market
Forecast, 2019 – 2027
9.2.1.6.3. Asia Pacific
9.2.1.6.3.1. Market
Estimation, 2013 – 2018
9.2.1.6.3.2. Market
Forecast, 2019 – 2027
9.2.1.6.4. Middle East and Africa
9.2.1.6.4.1. Market
Estimation, 2013 – 2018
9.2.1.6.4.2. Market
Forecast, 2019 – 2027
9.2.1.6.5. Latin America
9.2.1.6.5.1. Market
Estimation, 2013 – 2018
9.2.1.6.5.2. Market
Forecast, 2019 – 2027
9.2.2. Non-video
9.2.2.1. Definition
9.2.2.2. Market Penetration, 2018
9.2.2.3. Market Estimation, 2013 – 2018
9.2.2.4. Market Forecast, 2019 – 2027
9.2.2.5. Compound Annual Growth Rate (CAGR)
9.2.2.6. Regional Bifurcation
9.2.2.6.1. North America
9.2.2.6.1.1. Market
Estimation, 2013 – 2018
9.2.2.6.1.2. Market
Forecast, 2019 – 2027
9.2.2.6.2. Europe
9.2.2.6.2.1. Market
Estimation, 2013 – 2018
9.2.2.6.2.2. Market
Forecast, 2019 – 2027
9.2.2.6.3. Asia Pacific
9.2.2.6.3.1. Market
Estimation, 2013 – 2018
9.2.2.6.3.2. Market
Forecast, 2019 – 2027
9.2.2.6.4. Middle East and Africa
9.2.2.6.4.1. Market
Estimation, 2013 – 2018
9.2.2.6.4.2. Market
Forecast, 2019 – 2027
9.2.2.6.5. Latin America
9.2.2.6.5.1. Market
Estimation, 2013 – 2018
9.2.2.6.5.2. Market
Forecast, 2019 – 2027
9.3. Key
Segment for Channeling Investments
9.3.1. By Ad
Format
10. Global In-App Advertising Market Analysis and Forecasts, 2019
– 2027
10.1. Overview
10.2. Global
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Application Type
10.2.1. Retail
and e-Commerce
10.2.1.1. Definition
10.2.1.2. Market Penetration, 2018
10.2.1.3. Market Estimation, 2013 – 2018
10.2.1.4. Market Forecast, 2019 – 2027
10.2.1.5. Compound Annual Growth Rate (CAGR)
10.2.1.6. Regional Bifurcation
10.2.1.6.1. North America
10.2.1.6.1.1. Market
Estimation, 2013 – 2018
10.2.1.6.1.2. Market
Forecast, 2019 – 2027
10.2.1.6.2. Europe
10.2.1.6.2.1. Market
Estimation, 2013 – 2018
10.2.1.6.2.2. Market
Forecast, 2019 – 2027
10.2.1.6.3. Asia Pacific
10.2.1.6.3.1. Market
Estimation, 2013 – 2018
10.2.1.6.3.2. Market
Forecast, 2019 – 2027
10.2.1.6.4. Middle East and Africa
10.2.1.6.4.1. Market
Estimation, 2013 – 2018
10.2.1.6.4.2. Market
Forecast, 2019 – 2027
10.2.1.6.5. Latin America
10.2.1.6.5.1. Market
Estimation, 2013 – 2018
10.2.1.6.5.2. Market
Forecast, 2019 – 2027
10.2.2. Entertainment
(Films, series and music)
10.2.2.1. Definition
10.2.2.2. Market Penetration, 2018
10.2.2.3. Market Estimation, 2013 – 2018
10.2.2.4. Market Forecast, 2019 – 2027
10.2.2.5. Compound Annual Growth Rate (CAGR)
10.2.2.6. Regional Bifurcation
10.2.2.6.1. North America
10.2.2.6.1.1. Market
Estimation, 2013 – 2018
10.2.2.6.1.2. Market
Forecast, 2019 – 2027
10.2.2.6.2. Europe
10.2.2.6.2.1. Market
Estimation, 2013 – 2018
10.2.2.6.2.2. Market
Forecast, 2019 – 2027
10.2.2.6.3. Asia Pacific
10.2.2.6.3.1. Market
Estimation, 2013 – 2018
10.2.2.6.3.2. Market
Forecast, 2019 – 2027
10.2.2.6.4. Middle East and Africa
10.2.2.6.4.1. Market
Estimation, 2013 – 2018
10.2.2.6.4.2. Market
Forecast, 2019 – 2027
10.2.2.6.5. Latin America
10.2.2.6.5.1. Market
Estimation, 2013 – 2018
10.2.2.6.5.2. Market
Forecast, 2019 – 2027
10.2.3. News
and Sports
10.2.3.1. Definition
10.2.3.2. Market Penetration, 2018
10.2.3.3. Market Estimation, 2013 – 2018
10.2.3.4. Market Forecast, 2019 – 2027
10.2.3.5. Compound Annual Growth Rate (CAGR)
10.2.3.6. Regional Bifurcation
10.2.3.6.1. North America
10.2.3.6.1.1. Market
Estimation, 2013 – 2018
10.2.3.6.1.2. Market
Forecast, 2019 – 2027
10.2.3.6.2. Europe
10.2.3.6.2.1. Market
Estimation, 2013 – 2018
10.2.3.6.2.2. Market
Forecast, 2019 – 2027
10.2.3.6.3. Asia Pacific
10.2.3.6.3.1. Market
Estimation, 2013 – 2018
10.2.3.6.3.2. Market
Forecast, 2019 – 2027
10.2.3.6.4. Middle East and Africa
10.2.3.6.4.1. Market
Estimation, 2013 – 2018
10.2.3.6.4.2. Market
Forecast, 2019 – 2027
10.2.3.6.5. Latin America
10.2.3.6.5.1. Market
Estimation, 2013 – 2018
10.2.3.6.5.2. Market
Forecast, 2019 – 2027
10.2.4. Gaming
10.2.4.1. Definition
10.2.4.2. Market Penetration, 2018
10.2.4.3. Market Estimation, 2013 – 2018
10.2.4.4. Market Forecast, 2019 – 2027
10.2.4.5. Compound Annual Growth Rate (CAGR)
10.2.4.6. Regional Bifurcation
10.2.4.6.1. North America
10.2.4.6.1.1. Market
Estimation, 2013 – 2018
10.2.4.6.1.2. Market
Forecast, 2019 – 2027
10.2.4.6.2. Europe
10.2.4.6.2.1. Market
Estimation, 2013 – 2018
10.2.4.6.2.2. Market
Forecast, 2019 – 2027
10.2.4.6.3. Asia Pacific
10.2.4.6.3.1. Market
Estimation, 2013 – 2018
10.2.4.6.3.2. Market
Forecast, 2019 – 2027
10.2.4.6.4. Middle East and Africa
10.2.4.6.4.1. Market
Estimation, 2013 – 2018
10.2.4.6.4.2. Market
Forecast, 2019 – 2027
10.2.4.6.5. Latin America
10.2.4.6.5.1. Market
Estimation, 2013 – 2018
10.2.4.6.5.2. Market
Forecast, 2019 – 2027
10.2.5. Travel
and Hospitality
10.2.5.1. Definition
10.2.5.2. Market Penetration, 2018
10.2.5.3. Market Estimation, 2013 – 2018
10.2.5.4. Market Forecast, 2019 – 2027
10.2.5.5. Compound Annual Growth Rate (CAGR)
10.2.5.6. Regional Bifurcation
10.2.5.6.1. North America
10.2.5.6.1.1. Market
Estimation, 2013 – 2018
10.2.5.6.1.2. Market
Forecast, 2019 – 2027
10.2.5.6.2. Europe
10.2.5.6.2.1. Market
Estimation, 2013 – 2018
10.2.5.6.2.2. Market
Forecast, 2019 – 2027
10.2.5.6.3. Asia Pacific
10.2.5.6.3.1. Market
Estimation, 2013 – 2018
10.2.5.6.3.2. Market
Forecast, 2019 – 2027
10.2.5.6.4. Middle East and Africa
10.2.5.6.4.1. Market
Estimation, 2013 – 2018
10.2.5.6.4.2. Market
Forecast, 2019 – 2027
10.2.5.6.5. Latin America
10.2.5.6.5.1. Market
Estimation, 2013 – 2018
10.2.5.6.5.2. Market
Forecast, 2019 – 2027
10.2.6. Social
Media
10.2.6.1. Definition
10.2.6.2. Market Penetration, 2018
10.2.6.3. Market Estimation, 2013 – 2018
10.2.6.4. Market Forecast, 2019 – 2027
10.2.6.5. Compound Annual Growth Rate (CAGR)
10.2.6.6. Regional Bifurcation
10.2.6.6.1. North America
10.2.6.6.1.1. Market
Estimation, 2013 – 2018
10.2.6.6.1.2. Market
Forecast, 2019 – 2027
10.2.6.6.2. Europe
10.2.6.6.2.1. Market
Estimation, 2013 – 2018
10.2.6.6.2.2. Market
Forecast, 2019 – 2027
10.2.6.6.3. Asia Pacific
10.2.6.6.3.1. Market
Estimation, 2013 – 2018
10.2.6.6.3.2. Market
Forecast, 2019 – 2027
10.2.6.6.4. Middle East and Africa
10.2.6.6.4.1. Market
Estimation, 2013 – 2018
10.2.6.6.4.2. Market
Forecast, 2019 – 2027
10.2.6.6.5. Latin America
10.2.6.6.5.1. Market
Estimation, 2013 – 2018
10.2.6.6.5.2. Market
Forecast, 2019 – 2027
10.2.7. Others
10.2.7.1. Definition
10.2.7.2. Market Penetration, 2018
10.2.7.3. Market Estimation, 2013 – 2018
10.2.7.4. Market Forecast, 2019 – 2027
10.2.7.5. Compound Annual Growth Rate (CAGR)
10.2.7.6. Regional Bifurcation
10.2.7.6.1. North America
10.2.7.6.1.1. Market
Estimation, 2013 – 2018
10.2.7.6.1.2. Market
Forecast, 2019 – 2027
10.2.7.6.2. Europe
10.2.7.6.2.1. Market
Estimation, 2013 – 2018
10.2.7.6.2.2. Market
Forecast, 2019 – 2027
10.2.7.6.3. Asia Pacific
10.2.7.6.3.1. Market
Estimation, 2013 – 2018
10.2.7.6.3.2. Market
Forecast, 2019 – 2027
10.2.7.6.4. Middle East and Africa
10.2.7.6.4.1. Market
Estimation, 2013 – 2018
10.2.7.6.4.2. Market
Forecast, 2019 – 2027
10.2.7.6.5. Latin America
10.2.7.6.5.1. Market
Estimation, 2013 – 2018
10.2.7.6.5.2. Market
Forecast, 2019 – 2027
10.3. Key
Segment for Channeling Investments
10.3.1. By
Application Type
11. Global In-App Advertising Market Analysis and Forecasts, 2019
– 2027
11.1. Overview
11.2. Global
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Type
11.2.1. Standard
Banner Ads
11.2.1.1. Definition
11.2.1.2. Market Penetration, 2018
11.2.1.3. Market Estimation, 2013 – 2018
11.2.1.4. Market Forecast, 2019 – 2027
11.2.1.5. Compound Annual Growth Rate (CAGR)
11.2.1.6. Regional Bifurcation
11.2.1.6.1. North America
11.2.1.6.1.1. Market
Estimation, 2013 – 2018
11.2.1.6.1.2. Market
Forecast, 2019 – 2027
11.2.1.6.2. Europe
11.2.1.6.2.1. Market
Estimation, 2013 – 2018
11.2.1.6.2.2. Market
Forecast, 2019 – 2027
11.2.1.6.3. Asia Pacific
11.2.1.6.3.1. Market
Estimation, 2013 – 2018
11.2.1.6.3.2. Market
Forecast, 2019 – 2027
11.2.1.6.4. Middle East and Africa
11.2.1.6.4.1. Market
Estimation, 2013 – 2018
11.2.1.6.4.2. Market
Forecast, 2019 – 2027
11.2.1.6.5. Latin America
11.2.1.6.5.1. Market
Estimation, 2013 – 2018
11.2.1.6.5.2. Market
Forecast, 2019 – 2027
11.2.2. Interstitial
Ads
11.2.2.1. Definition
11.2.2.2. Market Penetration, 2018
11.2.2.3. Market Estimation, 2013 – 2018
11.2.2.4. Market Forecast, 2019 – 2027
11.2.2.5. Compound Annual Growth Rate (CAGR)
11.2.2.6. Regional Bifurcation
11.2.2.6.1. North America
11.2.2.6.1.1. Market
Estimation, 2013 – 2018
11.2.2.6.1.2. Market
Forecast, 2019 – 2027
11.2.2.6.2. Europe
11.2.2.6.2.1. Market
Estimation, 2013 – 2018
11.2.2.6.2.2. Market
Forecast, 2019 – 2027
11.2.2.6.3. Asia Pacific
11.2.2.6.3.1. Market
Estimation, 2013 – 2018
11.2.2.6.3.2. Market
Forecast, 2019 – 2027
11.2.2.6.4. Middle East and Africa
11.2.2.6.4.1. Market
Estimation, 2013 – 2018
11.2.2.6.4.2. Market
Forecast, 2019 – 2027
11.2.2.6.5. Latin America
11.2.2.6.5.1. Market
Estimation, 2013 – 2018
11.2.2.6.5.2. Market
Forecast, 2019 – 2027
11.2.3. Hyper-local
Targeted Ads
11.2.3.1. Definition
11.2.3.2. Market Penetration, 2018
11.2.3.3. Market Estimation, 2013 – 2018
11.2.3.4. Market Forecast, 2019 – 2027
11.2.3.5. Compound Annual Growth Rate (CAGR)
11.2.3.6. Regional Bifurcation
11.2.3.6.1. North America
11.2.3.6.1.1. Market
Estimation, 2013 – 2018
11.2.3.6.1.2. Market
Forecast, 2019 – 2027
11.2.3.6.2. Europe
11.2.3.6.2.1. Market
Estimation, 2013 – 2018
11.2.3.6.2.2. Market
Forecast, 2019 – 2027
11.2.3.6.3. Asia Pacific
11.2.3.6.3.1. Market
Estimation, 2013 – 2018
11.2.3.6.3.2. Market
Forecast, 2019 – 2027
11.2.3.6.4. Middle East and Africa
11.2.3.6.4.1. Market
Estimation, 2013 – 2018
11.2.3.6.4.2. Market
Forecast, 2019 – 2027
11.2.3.6.5. Latin America
11.2.3.6.5.1. Market
Estimation, 2013 – 2018
11.2.3.6.5.2. Market
Forecast, 2019 – 2027
11.2.4. Native
Ads
11.2.4.1. Definition
11.2.4.2. Market Penetration, 2018
11.2.4.3. Market Estimation, 2013 – 2018
11.2.4.4. Market Forecast, 2019 – 2027
11.2.4.5. Compound Annual Growth Rate (CAGR)
11.2.4.6. Regional Bifurcation
11.2.4.6.1. North America
11.2.4.6.1.1. Market
Estimation, 2013 – 2018
11.2.4.6.1.2. Market
Forecast, 2019 – 2027
11.2.4.6.2. Europe
11.2.4.6.2.1. Market
Estimation, 2013 – 2018
11.2.4.6.2.2. Market
Forecast, 2019 – 2027
11.2.4.6.3. Asia Pacific
11.2.4.6.3.1. Market
Estimation, 2013 – 2018
11.2.4.6.3.2. Market
Forecast, 2019 – 2027
11.2.4.6.4. Middle East and Africa
11.2.4.6.4.1. Market
Estimation, 2013 – 2018
11.2.4.6.4.2. Market
Forecast, 2019 – 2027
11.2.4.6.5. Latin America
11.2.4.6.5.1. Market
Estimation, 2013 – 2018
11.2.4.6.5.2. Market
Forecast, 2019 – 2027
11.2.5. Others
11.2.5.1. Definition
11.2.5.2. Market Penetration, 2018
11.2.5.3. Market Estimation, 2013 – 2018
11.2.5.4. Market Forecast, 2019 – 2027
11.2.5.5. Compound Annual Growth Rate (CAGR)
11.2.5.6. Regional Bifurcation
11.2.5.6.1. North America
11.2.5.6.1.1. Market
Estimation, 2013 – 2018
11.2.5.6.1.2. Market
Forecast, 2019 – 2027
11.2.5.6.2. Europe
11.2.5.6.2.1. Market
Estimation, 2013 – 2018
11.2.5.6.2.2. Market
Forecast, 2019 – 2027
11.2.5.6.3. Asia Pacific
11.2.5.6.3.1. Market
Estimation, 2013 – 2018
11.2.5.6.3.2. Market
Forecast, 2019 – 2027
11.2.5.6.4. Middle East and Africa
11.2.5.6.4.1. Market
Estimation, 2013 – 2018
11.2.5.6.4.2. Market
Forecast, 2019 – 2027
11.2.5.6.5. Latin America
11.2.5.6.5.1. Market
Estimation, 2013 – 2018
11.2.5.6.5.2. Market
Forecast, 2019 – 2027
11.3. Key
Segment for Channeling Investments
11.3.1. By Ad
Type
12. North America In-App Advertising Market Analysis and
Forecasts, 2019 - 2027
12.1. Overview
12.1.1. North
America In-App Advertising Market Revenue (US$ Mn)
12.2. North
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Solution
12.2.1. Integrated
12.2.2. Standalone
12.2.2.1. Advertising Campaign Solutions
12.2.2.2. Content Delivery Solutions
12.2.2.3. Reporting and Analytics Solutions
12.2.2.4. Monetization Solutions
12.2.2.5. Others
12.3. North
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Format
12.3.1. Video
12.3.2. Non-video
12.4. North
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By
Application Type
12.4.1. Retail
and e-Commerce
12.4.2. Entertainment
(Films, series and music)
12.4.3. News
and Sports
12.4.4. Gaming
12.4.5. Travel
and Hospitality
12.4.6. Social
Media
12.4.7. Others
12.5. North
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Type
12.5.1. Standard
Banner Ads
12.5.2. Interstitial
Ads
12.5.3. Hyper-local
Targeted Ads
12.5.4. Native
Ads
12.5.5. Others
12.6. North
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Country
12.6.1. U.S
12.6.1.1. U.S In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Solution
12.6.1.1.1. Integrated
12.6.1.1.2. Standalone
12.6.1.1.2.1. Advertising
Campaign Solutions
12.6.1.1.2.2. Content
Delivery Solutions
12.6.1.1.2.3. Reporting
and Analytics Solutions
12.6.1.1.2.4. Monetization
Solutions
12.6.1.1.2.5. Others
12.6.1.2. U.S In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Ad Format
12.6.1.2.1. Video
12.6.1.2.2. Non-video
12.6.1.3. U.S In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Application Type
12.6.1.3.1. Retail and e-Commerce
12.6.1.3.2. Entertainment (Films, series and music)
12.6.1.3.3. News and Sports
12.6.1.3.4. Gaming
12.6.1.3.5. Travel and Hospitality
12.6.1.3.6. Social Media
12.6.1.3.7. Others
12.6.1.4. U.S In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Ad Type
12.6.1.4.1. Standard Banner Ads
12.6.1.4.2. Interstitial Ads
12.6.1.4.3. Hyper-local Targeted Ads
12.6.1.4.4. Native Ads
12.6.1.4.5. Others
12.6.2. Canada
12.6.2.1. Canada In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
12.6.2.1.1. Integrated
12.6.2.1.2. Standalone
12.6.2.1.2.1. Advertising
Campaign Solutions
12.6.2.1.2.2. Content
Delivery Solutions
12.6.2.1.2.3. Reporting
and Analytics Solutions
12.6.2.1.2.4. Monetization
Solutions
12.6.2.1.2.5. Others
12.6.2.2. Canada In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
12.6.2.2.1. Video
12.6.2.2.2. Non-video
12.6.2.3. Canada In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
12.6.2.3.1. Retail and e-Commerce
12.6.2.3.2. Entertainment (Films, series and music)
12.6.2.3.3. News and Sports
12.6.2.3.4. Gaming
12.6.2.3.5. Travel and Hospitality
12.6.2.3.6. Social Media
12.6.2.3.7. Others
12.6.2.4. Canada In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
12.6.2.4.1. Standard Banner Ads
12.6.2.4.2. Interstitial Ads
12.6.2.4.3. Hyper-local Targeted Ads
12.6.2.4.4. Native Ads
12.6.2.4.5. Others
12.6.3. Mexico
12.6.3.1. Mexico In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
12.6.3.1.1. Integrated
12.6.3.1.2. Standalone
12.6.3.1.2.1. Advertising
Campaign Solutions
12.6.3.1.2.2. Content
Delivery Solutions
12.6.3.1.2.3. Reporting
and Analytics Solutions
12.6.3.1.2.4. Monetization
Solutions
12.6.3.1.2.5. Others
12.6.3.2. Mexico In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
12.6.3.2.1. Video
12.6.3.2.2. Non-video
12.6.3.3. Mexico In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
12.6.3.3.1. Retail and e-Commerce
12.6.3.3.2. Entertainment (Films, series and music)
12.6.3.3.3. News and Sports
12.6.3.3.4. Gaming
12.6.3.3.5. Travel and Hospitality
12.6.3.3.6. Social Media
12.6.3.3.7. Others
12.6.3.4. Mexico In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
12.6.3.4.1. Standard Banner Ads
12.6.3.4.2. Interstitial Ads
12.6.3.4.3. Hyper-local Targeted Ads
12.6.3.4.4. Native Ads
12.6.3.4.5. Others
12.6.4. Rest of
North America
12.6.4.1. Rest of North America In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Solution
12.6.4.1.1. Integrated
12.6.4.1.2. Standalone
12.6.4.1.2.1. Advertising
Campaign Solutions
12.6.4.1.2.2. Content
Delivery Solutions
12.6.4.1.2.3. Reporting
and Analytics Solutions
12.6.4.1.2.4. Monetization
Solutions
12.6.4.1.2.5. Others
12.6.4.2. Rest of North America In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Ad Format
12.6.4.2.1. Video
12.6.4.2.2. Non-video
12.6.4.3. Rest of North America In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Application Type
12.6.4.3.1. Retail and e-Commerce
12.6.4.3.2. Entertainment (Films, series and music)
12.6.4.3.3. News and Sports
12.6.4.3.4. Gaming
12.6.4.3.5. Travel and Hospitality
12.6.4.3.6. Social Media
12.6.4.3.7. Others
12.6.4.4. Rest of North America In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Ad Type
12.6.4.4.1. Standard Banner Ads
12.6.4.4.2. Interstitial Ads
12.6.4.4.3. Hyper-local Targeted Ads
12.6.4.4.4. Native Ads
12.6.4.4.5. Others
12.7. Key
Segment for Channeling Investments
12.7.1. By
Country
12.7.2. By
Solution
12.7.3. By Ad
Format
12.7.4. By
Application Type
12.7.5. By Ad
Type
13. Europe In-App Advertising Market Analysis and Forecasts, 2019
- 2027
13.1. Overview
13.1.1. Europe
In-App Advertising Market Revenue (US$ Mn)
13.2. Europe
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Solution
13.2.1. Integrated
13.2.2. Standalone
13.2.2.1. Advertising Campaign Solutions
13.2.2.2. Content Delivery Solutions
13.2.2.3. Reporting and Analytics Solutions
13.2.2.4. Monetization Solutions
13.2.2.5. Others
13.3. Europe
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Format
13.3.1. Video
13.3.2. Non-video
13.4. Europe In-App
Advertising Market Revenue (US$ Mn) and Forecasts, By Application Type
13.4.1. Retail
and e-Commerce
13.4.2. Entertainment
(Films, series and music)
13.4.3. News
and Sports
13.4.4. Gaming
13.4.5. Travel
and Hospitality
13.4.6. Social
Media
13.4.7. Others
13.5. Europe
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Type
13.5.1. Standard
Banner Ads
13.5.2. Interstitial
Ads
13.5.3. Hyper-local
Targeted Ads
13.5.4. Native
Ads
13.5.5. Others
13.6. Europe
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Country
13.6.1. France
13.6.1.1. France In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
13.6.1.1.1. Integrated
13.6.1.1.2. Standalone
13.6.1.1.2.1. Advertising
Campaign Solutions
13.6.1.1.2.2. Content
Delivery Solutions
13.6.1.1.2.3. Reporting
and Analytics Solutions
13.6.1.1.2.4. Monetization
Solutions
13.6.1.1.2.5. Others
13.6.1.2. France In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
13.6.1.2.1. Video
13.6.1.2.2. Non-video
13.6.1.3. France In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
13.6.1.3.1. Retail and e-Commerce
13.6.1.3.2. Entertainment (Films, series and music)
13.6.1.3.3. News and Sports
13.6.1.3.4. Gaming
13.6.1.3.5. Travel and Hospitality
13.6.1.3.6. Social Media
13.6.1.3.7. Others
13.6.1.4. France In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
13.6.1.4.1. Standard Banner Ads
13.6.1.4.2. Interstitial Ads
13.6.1.4.3. Hyper-local Targeted Ads
13.6.1.4.4. Native Ads
13.6.1.4.5. Others
13.6.2. The UK
13.6.2.1. The UK In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
13.6.2.1.1. Integrated
13.6.2.1.2. Standalone
13.6.2.1.2.1. Advertising
Campaign Solutions
13.6.2.1.2.2. Content
Delivery Solutions
13.6.2.1.2.3. Reporting
and Analytics Solutions
13.6.2.1.2.4. Monetization
Solutions
13.6.2.1.2.5. Others
13.6.2.2. The UK In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
13.6.2.2.1. Video
13.6.2.2.2. Non-video
13.6.2.3. The UK In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
13.6.2.3.1. Retail and e-Commerce
13.6.2.3.2. Entertainment (Films, series and music)
13.6.2.3.3. News and Sports
13.6.2.3.4. Gaming
13.6.2.3.5. Travel and Hospitality
13.6.2.3.6. Social Media
13.6.2.3.7. Others
13.6.2.4. The UK In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
13.6.2.4.1. Standard Banner Ads
13.6.2.4.2. Interstitial Ads
13.6.2.4.3. Hyper-local Targeted Ads
13.6.2.4.4. Native Ads
13.6.2.4.5. Others
13.6.3. Spain
13.6.3.1. Spain In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
13.6.3.1.1. Integrated
13.6.3.1.2. Standalone
13.6.3.1.2.1. Advertising
Campaign Solutions
13.6.3.1.2.2. Content
Delivery Solutions
13.6.3.1.2.3. Reporting
and Analytics Solutions
13.6.3.1.2.4. Monetization
Solutions
13.6.3.1.2.5. Others
13.6.3.2. Spain In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
13.6.3.2.1. Video
13.6.3.2.2. Non-video
13.6.3.3. Spain In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
13.6.3.3.1. Retail and e-Commerce
13.6.3.3.2. Entertainment (Films, series and music)
13.6.3.3.3. News and Sports
13.6.3.3.4. Gaming
13.6.3.3.5. Travel and Hospitality
13.6.3.3.6. Social Media
13.6.3.3.7. Others
13.6.3.4. Spain In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
13.6.3.4.1. Standard Banner Ads
13.6.3.4.2. Interstitial Ads
13.6.3.4.3. Hyper-local Targeted Ads
13.6.3.4.4. Native Ads
13.6.3.4.5. Others
13.6.4. Germany
13.6.4.1. Germany In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
13.6.4.1.1. Integrated
13.6.4.1.2. Standalone
13.6.4.1.2.1. Advertising
Campaign Solutions
13.6.4.1.2.2. Content
Delivery Solutions
13.6.4.1.2.3. Reporting
and Analytics Solutions
13.6.4.1.2.4. Monetization
Solutions
13.6.4.1.2.5. Others
13.6.4.2. Germany In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
13.6.4.2.1. Video
13.6.4.2.2. Non-video
13.6.4.3. Germany In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
13.6.4.3.1. Retail and e-Commerce
13.6.4.3.2. Entertainment (Films, series and music)
13.6.4.3.3. News and Sports
13.6.4.3.4. Gaming
13.6.4.3.5. Travel and Hospitality
13.6.4.3.6. Social Media
13.6.4.3.7. Others
13.6.4.4. Germany In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
13.6.4.4.1. Standard Banner Ads
13.6.4.4.2. Interstitial Ads
13.6.4.4.3. Hyper-local Targeted Ads
13.6.4.4.4. Native Ads
13.6.4.4.5. Others
13.6.5. Italy
13.6.5.1. Italy In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
13.6.5.1.1. Integrated
13.6.5.1.2. Standalone
13.6.5.1.2.1. Advertising
Campaign Solutions
13.6.5.1.2.2. Content
Delivery Solutions
13.6.5.1.2.3. Reporting
and Analytics Solutions
13.6.5.1.2.4. Monetization
Solutions
13.6.5.1.2.5. Others
13.6.5.2. Italy In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
13.6.5.2.1. Video
13.6.5.2.2. Non-video
13.6.5.3. Italy In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
13.6.5.3.1. Retail and e-Commerce
13.6.5.3.2. Entertainment (Films, series and music)
13.6.5.3.3. News and Sports
13.6.5.3.4. Gaming
13.6.5.3.5. Travel and Hospitality
13.6.5.3.6. Social Media
13.6.5.3.7. Others
13.6.5.4. Italy In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
13.6.5.4.1. Standard Banner Ads
13.6.5.4.2. Interstitial Ads
13.6.5.4.3. Hyper-local Targeted Ads
13.6.5.4.4. Native Ads
13.6.5.4.5. Others
13.6.6. Nordic
Countries
13.6.6.1. Nordic Countries In-App Advertising Market Revenue (US$ Mn)
and Forecasts, By Solution
13.6.6.1.1. Integrated
13.6.6.1.2. Standalone
13.6.6.1.2.1. Advertising
Campaign Solutions
13.6.6.1.2.2. Content
Delivery Solutions
13.6.6.1.2.3. Reporting
and Analytics Solutions
13.6.6.1.2.4. Monetization
Solutions
13.6.6.1.2.5. Others
13.6.6.2. Nordic Countries In-App Advertising Market Revenue (US$ Mn)
and Forecasts, By Ad Format
13.6.6.2.1. Video
13.6.6.2.2. Non-video
13.6.6.3. Nordic Countries In-App Advertising Market Revenue (US$ Mn)
and Forecasts, By Application Type
13.6.6.3.1. Retail and e-Commerce
13.6.6.3.2. Entertainment (Films, series and music)
13.6.6.3.3. News and Sports
13.6.6.3.4. Gaming
13.6.6.3.5. Travel and Hospitality
13.6.6.3.6. Social Media
13.6.6.3.7. Others
13.6.6.4. Nordic Countries In-App Advertising Market Revenue (US$ Mn)
and Forecasts, By Ad Type
13.6.6.4.1. Standard Banner Ads
13.6.6.4.2. Interstitial Ads
13.6.6.4.3. Hyper-local Targeted Ads
13.6.6.4.4. Native Ads
13.6.6.4.5. Others
13.6.6.5. Nordic Countries In-App Advertising Market Revenue (US$ Mn)
and Forecasts, By Country
13.6.6.5.1. Denmark
13.6.6.5.2. Finland
13.6.6.5.3. Iceland
13.6.6.5.4. Sweden
13.6.6.5.5. Norway
13.6.7. Benelux
Union
13.6.7.1. Benelux Union In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
13.6.7.1.1. Integrated
13.6.7.1.2. Standalone
13.6.7.1.2.1. Advertising
Campaign Solutions
13.6.7.1.2.2. Content
Delivery Solutions
13.6.7.1.2.3. Reporting
and Analytics Solutions
13.6.7.1.2.4. Monetization
Solutions
13.6.7.1.2.5. Others
13.6.7.2. Benelux Union In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
13.6.7.2.1. Video
13.6.7.2.2. Non-video
13.6.7.3. Benelux Union In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
13.6.7.3.1. Retail and e-Commerce
13.6.7.3.2. Entertainment (Films, series and music)
13.6.7.3.3. News and Sports
13.6.7.3.4. Gaming
13.6.7.3.5. Travel and Hospitality
13.6.7.3.6. Social Media
13.6.7.3.7. Others
13.6.7.4. Benelux Union In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
13.6.7.4.1. Standard Banner Ads
13.6.7.4.2. Interstitial Ads
13.6.7.4.3. Hyper-local Targeted Ads
13.6.7.4.4. Native Ads
13.6.7.4.5. Others
13.6.7.5. Benelux Union In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Country
13.6.7.5.1. Belgium
13.6.7.5.2. The Netherlands
13.6.7.5.3. Luxembourg
13.6.8. Rest of
Europe
13.6.8.1. Rest of Europe In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
13.6.8.1.1. Integrated
13.6.8.1.2. Standalone
13.6.8.1.2.1. Advertising
Campaign Solutions
13.6.8.1.2.2. Content
Delivery Solutions
13.6.8.1.2.3. Reporting
and Analytics Solutions
13.6.8.1.2.4. Monetization
Solutions
13.6.8.1.2.5. Others
13.6.8.2. Rest of Europe In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
13.6.8.2.1. Video
13.6.8.2.2. Non-video
13.6.8.3. Rest of Europe In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
13.6.8.3.1. Retail and e-Commerce
13.6.8.3.2. Entertainment (Films, series and music)
13.6.8.3.3. News and Sports
13.6.8.3.4. Gaming
13.6.8.3.5. Travel and Hospitality
13.6.8.3.6. Social Media
13.6.8.3.7. Others
13.6.8.4. Rest of Europe In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
13.6.8.4.1. Standard Banner Ads
13.6.8.4.2. Interstitial Ads
13.6.8.4.3. Hyper-local Targeted Ads
13.6.8.4.4. Native Ads
13.6.8.4.5. Others
13.7. Key
Segment for Channeling Investments
13.7.1. By
Country
13.7.2. By
Solution
13.7.3. By Ad
Format
13.7.4. By
Application Type
13.7.5. By Ad
Type
14. Asia Pacific In-App Advertising Market Analysis and
Forecasts, 2019 - 2027
14.1. Overview
14.1.1. Asia
Pacific In-App Advertising Market Revenue (US$ Mn)
14.2. Asia
Pacific In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Solution
14.2.1. Integrated
14.2.2. Standalone
14.2.2.1. Advertising Campaign Solutions
14.2.2.2. Content Delivery Solutions
14.2.2.3. Reporting and Analytics Solutions
14.2.2.4. Monetization Solutions
14.2.2.5. Others
14.3. Asia
Pacific In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Format
14.3.1. Video
14.3.2. Non-video
14.4. Asia
Pacific In-App Advertising Market Revenue (US$ Mn) and Forecasts, By
Application Type
14.4.1. Retail
and e-Commerce
14.4.2. Entertainment
(Films, series and music)
14.4.3. News
and Sports
14.4.4. Gaming
14.4.5. Travel
and Hospitality
14.4.6. Social
Media
14.4.7. Others
14.5. Asia Pacific
In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Type
14.5.1. Standard
Banner Ads
14.5.2. Interstitial
Ads
14.5.3. Hyper-local
Targeted Ads
14.5.4. Native
Ads
14.5.5. Others
14.6. Asia
Pacific In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Country
14.6.1. China
14.6.1.1. China In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
14.6.1.1.1. Integrated
14.6.1.1.2. Standalone
14.6.1.1.2.1. Advertising
Campaign Solutions
14.6.1.1.2.2. Content
Delivery Solutions
14.6.1.1.2.3. Reporting
and Analytics Solutions
14.6.1.1.2.4. Monetization
Solutions
14.6.1.1.2.5. Others
14.6.1.2. China In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
14.6.1.2.1. Video
14.6.1.2.2. Non-video
14.6.1.3. China In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
14.6.1.3.1. Retail and e-Commerce
14.6.1.3.2. Entertainment (Films, series and music)
14.6.1.3.3. News and Sports
14.6.1.3.4. Gaming
14.6.1.3.5. Travel and Hospitality
14.6.1.3.6. Social Media
14.6.1.3.7. Others
14.6.1.4. China In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
14.6.1.4.1. Standard Banner Ads
14.6.1.4.2. Interstitial Ads
14.6.1.4.3. Hyper-local Targeted Ads
14.6.1.4.4. Native Ads
14.6.1.4.5. Others
14.6.2. Japan
14.6.2.1. Japan In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
14.6.2.1.1. Integrated
14.6.2.1.2. Standalone
14.6.2.1.2.1. Advertising
Campaign Solutions
14.6.2.1.2.2. Content
Delivery Solutions
14.6.2.1.2.3. Reporting
and Analytics Solutions
14.6.2.1.2.4. Monetization
Solutions
14.6.2.1.2.5. Others
14.6.2.2. Japan In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
14.6.2.2.1. Video
14.6.2.2.2. Non-video
14.6.2.3. Japan In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
14.6.2.3.1. Retail and e-Commerce
14.6.2.3.2. Entertainment (Films, series and music)
14.6.2.3.3. News and Sports
14.6.2.3.4. Gaming
14.6.2.3.5. Travel and Hospitality
14.6.2.3.6. Social Media
14.6.2.3.7. Others
14.6.2.4. Japan In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
14.6.2.4.1. Standard Banner Ads
14.6.2.4.2. Interstitial Ads
14.6.2.4.3. Hyper-local Targeted Ads
14.6.2.4.4. Native Ads
14.6.2.4.5. Others
14.6.3. India
14.6.3.1. India In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
14.6.3.1.1. Integrated
14.6.3.1.2. Standalone
14.6.3.1.2.1. Advertising
Campaign Solutions
14.6.3.1.2.2. Content
Delivery Solutions
14.6.3.1.2.3. Reporting
and Analytics Solutions
14.6.3.1.2.4. Monetization
Solutions
14.6.3.1.2.5. Others
14.6.3.2. India In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
14.6.3.2.1. Video
14.6.3.2.2. Non-video
14.6.3.3. India In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
14.6.3.3.1. Retail and e-Commerce
14.6.3.3.2. Entertainment (Films, series and music)
14.6.3.3.3. News and Sports
14.6.3.3.4. Gaming
14.6.3.3.5. Travel and Hospitality
14.6.3.3.6. Social Media
14.6.3.3.7. Others
14.6.3.4. India In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
14.6.3.4.1. Standard Banner Ads
14.6.3.4.2. Interstitial Ads
14.6.3.4.3. Hyper-local Targeted Ads
14.6.3.4.4. Native Ads
14.6.3.4.5. Others
14.6.4. New
Zealand
14.6.4.1. New Zealand In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
14.6.4.1.1. Integrated
14.6.4.1.2. Standalone
14.6.4.1.2.1. Advertising
Campaign Solutions
14.6.4.1.2.2. Content
Delivery Solutions
14.6.4.1.2.3. Reporting
and Analytics Solutions
14.6.4.1.2.4. Monetization
Solutions
14.6.4.1.2.5. Others
14.6.4.2. New Zealand In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
14.6.4.2.1. Video
14.6.4.2.2. Non-video
14.6.4.3. New Zealand In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
14.6.4.3.1. Retail and e-Commerce
14.6.4.3.2. Entertainment (Films, series and music)
14.6.4.3.3. News and Sports
14.6.4.3.4. Gaming
14.6.4.3.5. Travel and Hospitality
14.6.4.3.6. Social Media
14.6.4.3.7. Others
14.6.4.4. New Zealand In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
14.6.4.4.1. Standard Banner Ads
14.6.4.4.2. Interstitial Ads
14.6.4.4.3. Hyper-local Targeted Ads
14.6.4.4.4. Native Ads
14.6.4.4.5. Others
14.6.5. Australia
14.6.5.1. Australia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
14.6.5.1.1. Integrated
14.6.5.1.2. Standalone
14.6.5.1.2.1. Advertising
Campaign Solutions
14.6.5.1.2.2. Content
Delivery Solutions
14.6.5.1.2.3. Reporting
and Analytics Solutions
14.6.5.1.2.4. Monetization
Solutions
14.6.5.1.2.5. Others
14.6.5.2. Australia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
14.6.5.2.1. Video
14.6.5.2.2. Non-video
14.6.5.3. Australia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
14.6.5.3.1. Retail and e-Commerce
14.6.5.3.2. Entertainment (Films, series and music)
14.6.5.3.3. News and Sports
14.6.5.3.4. Gaming
14.6.5.3.5. Travel and Hospitality
14.6.5.3.6. Social Media
14.6.5.3.7. Others
14.6.5.4. Australia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
14.6.5.4.1. Standard Banner Ads
14.6.5.4.2. Interstitial Ads
14.6.5.4.3. Hyper-local Targeted Ads
14.6.5.4.4. Native Ads
14.6.5.4.5. Others
14.6.6. South
Korea
14.6.6.1. South Korea In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
14.6.6.1.1. Integrated
14.6.6.1.2. Standalone
14.6.6.1.2.1. Advertising
Campaign Solutions
14.6.6.1.2.2. Content
Delivery Solutions
14.6.6.1.2.3. Reporting
and Analytics Solutions
14.6.6.1.2.4. Monetization
Solutions
14.6.6.1.2.5. Others
14.6.6.2. South Korea In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
14.6.6.2.1. Video
14.6.6.2.2. Non-video
14.6.6.3. South Korea In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
14.6.6.3.1. Retail and e-Commerce
14.6.6.3.2. Entertainment (Films, series and music)
14.6.6.3.3. News and Sports
14.6.6.3.4. Gaming
14.6.6.3.5. Travel and Hospitality
14.6.6.3.6. Social Media
14.6.6.3.7. Others
14.6.6.4. South Korea In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
14.6.6.4.1. Standard Banner Ads
14.6.6.4.2. Interstitial Ads
14.6.6.4.3. Hyper-local Targeted Ads
14.6.6.4.4. Native Ads
14.6.6.4.5. Others
14.6.7. Southeast
Asia
14.6.7.1. Southeast Asia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
14.6.7.1.1. Integrated
14.6.7.1.2. Standalone
14.6.7.1.2.1. Advertising
Campaign Solutions
14.6.7.1.2.2. Content
Delivery Solutions
14.6.7.1.2.3. Reporting
and Analytics Solutions
14.6.7.1.2.4. Monetization
Solutions
14.6.7.1.2.5. Others
14.6.7.2. Southeast Asia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
14.6.7.2.1. Video
14.6.7.2.2. Non-video
14.6.7.3. Southeast Asia In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Application Type
14.6.7.3.1. Retail and e-Commerce
14.6.7.3.2. Entertainment (Films, series and music)
14.6.7.3.3. News and Sports
14.6.7.3.4. Gaming
14.6.7.3.5. Travel and Hospitality
14.6.7.3.6. Social Media
14.6.7.3.7. Others
14.6.7.4. Southeast Asia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
14.6.7.4.1. Standard Banner Ads
14.6.7.4.2. Interstitial Ads
14.6.7.4.3. Hyper-local Targeted Ads
14.6.7.4.4. Native Ads
14.6.7.4.5. Others
14.6.7.5. Southeast Asia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Country
14.6.7.5.1. Indonesia
14.6.7.5.2. Thailand
14.6.7.5.3. Malaysia
14.6.7.5.4. Singapore
14.6.7.5.5. Rest of Southeast Asia
14.6.8. Rest of
Asia Pacific
14.6.8.1. Rest of Asia Pacific In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Solution
14.6.8.1.1. Integrated
14.6.8.1.2. Standalone
14.6.8.1.2.1. Advertising
Campaign Solutions
14.6.8.1.2.2. Content
Delivery Solutions
14.6.8.1.2.3. Reporting
and Analytics Solutions
14.6.8.1.2.4. Monetization
Solutions
14.6.8.1.2.5. Others
14.6.8.2. Rest of Asia Pacific In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Ad Format
14.6.8.2.1. Video
14.6.8.2.2. Non-video
14.6.8.3. Rest of Asia Pacific In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Application Type
14.6.8.3.1. Retail and e-Commerce
14.6.8.3.2. Entertainment (Films, series and music)
14.6.8.3.3. News and Sports
14.6.8.3.4. Gaming
14.6.8.3.5. Travel and Hospitality
14.6.8.3.6. Social Media
14.6.8.3.7. Others
14.6.8.4. Rest of Asia Pacific In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Ad Type
14.6.8.4.1. Standard Banner Ads
14.6.8.4.2. Interstitial Ads
14.6.8.4.3. Hyper-local Targeted Ads
14.6.8.4.4. Native Ads
14.6.8.4.5. Others
14.7. Key
Segment for Channeling Investments
14.7.1. By Country
14.7.2. By
Solution
14.7.3. By Ad
Format
14.7.4. By
Application Type
14.7.5. By Ad
Type
15. Middle East and Africa In-App Advertising Market Analysis and
Forecasts, 2019 - 2027
15.1. Overview
15.1.1. Middle
East and Africa In-App Advertising Market Revenue (US$ Mn)
15.2. Middle
East and Africa In-App Advertising Market Revenue (US$ Mn) and Forecasts, By
Solution
15.2.1. Integrated
15.2.2. Standalone
15.2.2.1. Advertising Campaign Solutions
15.2.2.2. Content Delivery Solutions
15.2.2.3. Reporting and Analytics Solutions
15.2.2.4. Monetization Solutions
15.2.2.5. Others
15.3. Middle
East and Africa In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad
Format
15.3.1. Video
15.3.2. Non-video
15.4. Middle
East and Africa In-App Advertising Market Revenue (US$ Mn) and Forecasts, By
Application Type
15.4.1. Retail
and e-Commerce
15.4.2. Entertainment
(Films, series and music)
15.4.3. News
and Sports
15.4.4. Gaming
15.4.5. Travel
and Hospitality
15.4.6. Social
Media
15.4.7. Others
15.5. Middle
East and Africa In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad
Type
15.5.1. Standard
Banner Ads
15.5.2. Interstitial
Ads
15.5.3. Hyper-local
Targeted Ads
15.5.4. Native
Ads
15.5.5. Others
15.6. Middle
East and Africa In-App Advertising Market Revenue (US$ Mn) and Forecasts, By
Country
15.6.1. Saudi
Arabia
15.6.1.1. Saudi Arabia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
15.6.1.1.1. Integrated
15.6.1.1.2. Standalone
15.6.1.1.2.1. Advertising
Campaign Solutions
15.6.1.1.2.2. Content
Delivery Solutions
15.6.1.1.2.3. Reporting
and Analytics Solutions
15.6.1.1.2.4. Monetization
Solutions
15.6.1.1.2.5. Others
15.6.1.2. Saudi Arabia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
15.6.1.2.1. Video
15.6.1.2.2. Non-video
15.6.1.3. Saudi Arabia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
15.6.1.3.1. Retail and e-Commerce
15.6.1.3.2. Entertainment (Films, series and music)
15.6.1.3.3. News and Sports
15.6.1.3.4. Gaming
15.6.1.3.5. Travel and Hospitality
15.6.1.3.6. Social Media
15.6.1.3.7. Others
15.6.1.4. Saudi Arabia In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
15.6.1.4.1. Standard Banner Ads
15.6.1.4.2. Interstitial Ads
15.6.1.4.3. Hyper-local Targeted Ads
15.6.1.4.4. Native Ads
15.6.1.4.5. Others
15.6.2. UAE
15.6.2.1. UAE In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Solution
15.6.2.1.1. Integrated
15.6.2.1.2. Standalone
15.6.2.1.2.1. Advertising
Campaign Solutions
15.6.2.1.2.2. Content
Delivery Solutions
15.6.2.1.2.3. Reporting
and Analytics Solutions
15.6.2.1.2.4. Monetization
Solutions
15.6.2.1.2.5. Others
15.6.2.2. UAE In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Ad Format
15.6.2.2.1. Video
15.6.2.2.2. Non-video
15.6.2.3. UAE In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Application Type
15.6.2.3.1. Retail and e-Commerce
15.6.2.3.2. Entertainment (Films, series and music)
15.6.2.3.3. News and Sports
15.6.2.3.4. Gaming
15.6.2.3.5. Travel and Hospitality
15.6.2.3.6. Social Media
15.6.2.3.7. Others
15.6.2.4. UAE In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Ad Type
15.6.2.4.1. Standard Banner Ads
15.6.2.4.2. Interstitial Ads
15.6.2.4.3. Hyper-local Targeted Ads
15.6.2.4.4. Native Ads
15.6.2.4.5. Others
15.6.3. Egypt
15.6.3.1. Egypt In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
15.6.3.1.1. Integrated
15.6.3.1.2. Standalone
15.6.3.1.2.1. Advertising
Campaign Solutions
15.6.3.1.2.2. Content
Delivery Solutions
15.6.3.1.2.3. Reporting
and Analytics Solutions
15.6.3.1.2.4. Monetization
Solutions
15.6.3.1.2.5. Others
15.6.3.2. Egypt In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
15.6.3.2.1. Video
15.6.3.2.2. Non-video
15.6.3.3. Egypt In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
15.6.3.3.1. Retail and e-Commerce
15.6.3.3.2. Entertainment (Films, series and music)
15.6.3.3.3. News and Sports
15.6.3.3.4. Gaming
15.6.3.3.5. Travel and Hospitality
15.6.3.3.6. Social Media
15.6.3.3.7. Others
15.6.3.4. Egypt In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Ad Type
15.6.3.4.1. Standard Banner Ads
15.6.3.4.2. Interstitial Ads
15.6.3.4.3. Hyper-local Targeted Ads
15.6.3.4.4. Native Ads
15.6.3.4.5. Others
15.6.4. Kuwait
15.6.4.1. Kuwait In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
15.6.4.1.1. Integrated
15.6.4.1.2. Standalone
15.6.4.1.2.1. Advertising
Campaign Solutions
15.6.4.1.2.2. Content
Delivery Solutions
15.6.4.1.2.3. Reporting
and Analytics Solutions
15.6.4.1.2.4. Monetization
Solutions
15.6.4.1.2.5. Others
15.6.4.2. Kuwait In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
15.6.4.2.1. Video
15.6.4.2.2. Non-video
15.6.4.3. Kuwait In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
15.6.4.3.1. Retail and e-Commerce
15.6.4.3.2. Entertainment (Films, series and music)
15.6.4.3.3. News and Sports
15.6.4.3.4. Gaming
15.6.4.3.5. Travel and Hospitality
15.6.4.3.6. Social Media
15.6.4.3.7. Others
15.6.4.4. Kuwait In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
15.6.4.4.1. Standard Banner Ads
15.6.4.4.2. Interstitial Ads
15.6.4.4.3. Hyper-local Targeted Ads
15.6.4.4.4. Native Ads
15.6.4.4.5. Others
15.6.5. South
Africa
15.6.5.1. South Africa In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
15.6.5.1.1. Integrated
15.6.5.1.2. Standalone
15.6.5.1.2.1. Advertising
Campaign Solutions
15.6.5.1.2.2. Content
Delivery Solutions
15.6.5.1.2.3. Reporting
and Analytics Solutions
15.6.5.1.2.4. Monetization
Solutions
15.6.5.1.2.5. Others
15.6.5.2. South Africa In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
15.6.5.2.1. Video
15.6.5.2.2. Non-video
15.6.5.3. South Africa In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
15.6.5.3.1. Retail and e-Commerce
15.6.5.3.2. Entertainment (Films, series and music)
15.6.5.3.3. News and Sports
15.6.5.3.4. Gaming
15.6.5.3.5. Travel and Hospitality
15.6.5.3.6. Social Media
15.6.5.3.7. Others
15.6.5.4. South Africa In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
15.6.5.4.1. Standard Banner Ads
15.6.5.4.2. Interstitial Ads
15.6.5.4.3. Hyper-local Targeted Ads
15.6.5.4.4. Native Ads
15.6.5.4.5. Others
15.6.6. Rest of
Middle East & Africa
15.6.6.1. Rest of Middle East & Africa In-App Advertising Market
Revenue (US$ Mn) and Forecasts, By Solution
15.6.6.1.1. Integrated
15.6.6.1.2. Standalone
15.6.6.1.2.1. Advertising
Campaign Solutions
15.6.6.1.2.2. Content
Delivery Solutions
15.6.6.1.2.3. Reporting
and Analytics Solutions
15.6.6.1.2.4. Monetization
Solutions
15.6.6.1.2.5. Others
15.6.6.2. Rest of Middle East & Africa In-App Advertising Market
Revenue (US$ Mn) and Forecasts, By Ad Format
15.6.6.2.1. Video
15.6.6.2.2. Non-video
15.6.6.3. Rest of Middle East & Africa In-App Advertising Market
Revenue (US$ Mn) and Forecasts, By Application Type
15.6.6.3.1. Retail and e-Commerce
15.6.6.3.2. Entertainment (Films, series and music)
15.6.6.3.3. News and Sports
15.6.6.3.4. Gaming
15.6.6.3.5. Travel and Hospitality
15.6.6.3.6. Social Media
15.6.6.3.7. Others
15.6.6.4. Rest of Middle East & Africa In-App Advertising Market
Revenue (US$ Mn) and Forecasts, By Ad Type
15.6.6.4.1. Standard Banner Ads
15.6.6.4.2. Interstitial Ads
15.6.6.4.3. Hyper-local Targeted Ads
15.6.6.4.4. Native Ads
15.6.6.4.5. Others
15.7. Key
Segment for Channeling Investments
15.7.1. By
Country
15.7.2. By
Solution
15.7.3. By Ad
Format
15.7.4. By
Application Type
15.7.5. By Ad
Type
16. Latin America In-App Advertising Market Analysis and
Forecasts, 2019 - 2027
16.1. Overview
16.1.1. Latin
America In-App Advertising Market Revenue (US$ Mn)
16.2. Latin
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Solution
16.2.1. Integrated
16.2.2. Standalone
16.2.2.1. Advertising Campaign Solutions
16.2.2.2. Content Delivery Solutions
16.2.2.3. Reporting and Analytics Solutions
16.2.2.4. Monetization Solutions
16.2.2.5. Others
16.3. Latin
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Format
16.3.1. Video
16.3.2. Non-video
16.4. Latin
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By
Application Type
16.4.1. Retail
and e-Commerce
16.4.2. Entertainment
(Films, series and music)
16.4.3. News
and Sports
16.4.4. Gaming
16.4.5. Travel
and Hospitality
16.4.6. Social
Media
16.4.7. Others
16.5. Latin
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Ad Type
16.5.1. Standard
Banner Ads
16.5.2. Interstitial
Ads
16.5.3. Hyper-local
Targeted Ads
16.5.4. Native
Ads
16.5.5. Others
16.6. Latin
America In-App Advertising Market Revenue (US$ Mn) and Forecasts, By Country
16.6.1. Brazil
16.6.1.1. Brazil In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
16.6.1.1.1. Integrated
16.6.1.1.2. Standalone
16.6.1.1.2.1. Advertising
Campaign Solutions
16.6.1.1.2.2. Content
Delivery Solutions
16.6.1.1.2.3. Reporting
and Analytics Solutions
16.6.1.1.2.4. Monetization
Solutions
16.6.1.1.2.5. Others
16.6.1.2. Brazil In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Format
16.6.1.2.1. Video
16.6.1.2.2. Non-video
16.6.1.3. Brazil In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
16.6.1.3.1. Retail and e-Commerce
16.6.1.3.2. Entertainment (Films, series and music)
16.6.1.3.3. News and Sports
16.6.1.3.4. Gaming
16.6.1.3.5. Travel and Hospitality
16.6.1.3.6. Social Media
16.6.1.3.7. Others
16.6.1.4. Brazil In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
16.6.1.4.1. Standard Banner Ads
16.6.1.4.2. Interstitial Ads
16.6.1.4.3. Hyper-local Targeted Ads
16.6.1.4.4. Native Ads
16.6.1.4.5. Others
16.6.2. Argentina
16.6.2.1. Argentina In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Solution
16.6.2.1.1. Integrated
16.6.2.1.2. Standalone
16.6.2.1.2.1. Advertising
Campaign Solutions
16.6.2.1.2.2. Content
Delivery Solutions
16.6.2.1.2.3. Reporting
and Analytics Solutions
16.6.2.1.2.4. Monetization
Solutions
16.6.2.1.2.5. Others
16.6.2.2. Argentina In-App Advertising Market Revenue (US$ Mn) and Forecasts,
By Ad Format
16.6.2.2.1. Video
16.6.2.2.2. Non-video
16.6.2.3. Argentina In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Application Type
16.6.2.3.1. Retail and e-Commerce
16.6.2.3.2. Entertainment (Films, series and music)
16.6.2.3.3. News and Sports
16.6.2.3.4. Gaming
16.6.2.3.5. Travel and Hospitality
16.6.2.3.6. Social Media
16.6.2.3.7. Others
16.6.2.4. Argentina In-App Advertising Market Revenue (US$ Mn) and
Forecasts, By Ad Type
16.6.2.4.1. Standard Banner Ads
16.6.2.4.2. Interstitial Ads
16.6.2.4.3. Hyper-local Targeted Ads
16.6.2.4.4. Native Ads
16.6.2.4.5. Others
16.6.3. Rest of
Latin America
16.6.3.1. Rest of Latin America In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Solution
16.6.3.1.1. Integrated
16.6.3.1.2. Standalone
16.6.3.1.2.1. Advertising
Campaign Solutions
16.6.3.1.2.2. Content
Delivery Solutions
16.6.3.1.2.3. Reporting
and Analytics Solutions
16.6.3.1.2.4. Monetization
Solutions
16.6.3.1.2.5. Others
16.6.3.2. Rest of Latin America In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Ad Format
16.6.3.2.1. Video
16.6.3.2.2. Non-video
16.6.3.3. Rest of Latin America In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Application Type
16.6.3.3.1. Retail and e-Commerce
16.6.3.3.2. Entertainment (Films, series and music)
16.6.3.3.3. News and Sports
16.6.3.3.4. Gaming
16.6.3.3.5. Travel and Hospitality
16.6.3.3.6. Social Media
16.6.3.3.7. Others
16.6.3.4. Rest of Latin America In-App Advertising Market Revenue (US$
Mn) and Forecasts, By Ad Type
16.6.3.4.1. Standard Banner Ads
16.6.3.4.2. Interstitial Ads
16.6.3.4.3. Hyper-local Targeted Ads
16.6.3.4.4. Native Ads
16.6.3.4.5. Others
16.7. Key
Segment for Channeling Investments
16.7.1. By
Country
16.7.2. By
Solution
16.7.3. By Ad
Format
16.7.4. By
Application Type
16.7.5. By Ad
Type
17. Competitive Benchmarking
17.1. Market
Share Analysis, 2018
17.2. Global
Presence and Growth Strategies
17.2.1. Mergers
and Acquisitions
17.2.2. Product
Launches
17.2.3. Investments
Trends
17.2.4. R&D
Initiatives
18. Player Profiles
18.1. AdGate
Media LLC
18.1.1. Company
Details
18.1.2. Company
Overview
18.1.3. Product
Offerings
18.1.4. Key
Developments
18.1.5. Financial
Analysis
18.1.6. SWOT
Analysis
18.1.7. Business
Strategies
18.2. AdGoji
18.2.1. Company
Details
18.2.2. Company
Overview
18.2.3. Product
Offerings
18.2.4. Key
Developments
18.2.5. Financial
Analysis
18.2.6. SWOT
Analysis
18.2.7. Business
Strategies
18.3. Appness
18.3.1. Company
Details
18.3.2. Company
Overview
18.3.3. Product
Offerings
18.3.4. Key
Developments
18.3.5. Financial
Analysis
18.3.6. SWOT
Analysis
18.3.7. Business
Strategies
18.4. Epom
18.4.1. Company
Details
18.4.2. Company
Overview
18.4.3. Product
Offerings
18.4.4. Key
Developments
18.4.5. Financial
Analysis
18.4.6. SWOT
Analysis
18.4.7. Business
Strategies
18.5. Facebook
18.5.1. Company
Details
18.5.2. Company
Overview
18.5.3. Product
Offerings
18.5.4. Key
Developments
18.5.5. Financial
Analysis
18.5.6. SWOT
Analysis
18.5.7. Business
Strategies
18.6. Go2mobi
18.6.1. Company
Details
18.6.2. Company
Overview
18.6.3. Product
Offerings
18.6.4. Key
Developments
18.6.5. Financial
Analysis
18.6.6. SWOT
Analysis
18.6.7. Business
Strategies
18.7. Google
LLC
18.7.1. Company
Details
18.7.2. Company
Overview
18.7.3. Product
Offerings
18.7.4. Key
Developments
18.7.5. Financial
Analysis
18.7.6. SWOT
Analysis
18.7.7. Business
Strategies
18.8. GOWIDE
18.8.1. Company
Details
18.8.2. Company
Overview
18.8.3. Product
Offerings
18.8.4. Key
Developments
18.8.5. Financial
Analysis
18.8.6. SWOT
Analysis
18.8.7. Business
Strategies
18.9. Headwaydigital.com
18.9.1. Company
Details
18.9.2. Company
Overview
18.9.3. Product
Offerings
18.9.4. Key
Developments
18.9.5. Financial
Analysis
18.9.6. SWOT
Analysis
18.9.7. Business
Strategies
18.10. InMobi
18.10.1. Company
Details
18.10.2. Company
Overview
18.10.3. Product
Offerings
18.10.4. Key
Developments
18.10.5. Financial
Analysis
18.10.6. SWOT
Analysis
18.10.7. Business
Strategies
18.11. ironSource
18.11.1. Company
Details
18.11.2. Company
Overview
18.11.3. Product
Offerings
18.11.4. Key
Developments
18.11.5. Financial
Analysis
18.11.6. SWOT
Analysis
18.11.7. Business
Strategies
18.12. Kimia
Group
18.12.1. Company
Details
18.12.2. Company
Overview
18.12.3. Product
Offerings
18.12.4. Key
Developments
18.12.5. Financial
Analysis
18.12.6. SWOT
Analysis
18.12.7. Business
Strategies
18.13. MobAir
18.13.1. Company
Details
18.13.2. Company
Overview
18.13.3. Product
Offerings
18.13.4. Key
Developments
18.13.5. Financial
Analysis
18.13.6. SWOT
Analysis
18.13.7. Business
Strategies
18.14. MoPub
18.14.1. Company
Details
18.14.2. Company
Overview
18.14.3. Product
Offerings
18.14.4. Key
Developments
18.14.5. Financial
Analysis
18.14.6. SWOT
Analysis
18.14.7. Business
Strategies
18.15. PubMatic,
Inc.
18.15.1. Company
Details
18.15.2. Company
Overview
18.15.3. Product
Offerings
18.15.4. Key
Developments
18.15.5. Financial
Analysis
18.15.6. SWOT
Analysis
18.15.7. Business
Strategies
18.16. tab GmbH
18.16.1. Company
Details
18.16.2. Company
Overview
18.16.3. Product
Offerings
18.16.4. Key
Developments
18.16.5. Financial
Analysis
18.16.6. SWOT
Analysis
18.16.7. Business
Strategies
18.17. The
Rubicon Project, Inc.
18.17.1. Company
Details
18.17.2. Company
Overview
18.17.3. Product
Offerings
18.17.4. Key
Developments
18.17.5. Financial
Analysis
18.17.6. SWOT
Analysis
18.17.7. Business
Strategies
19. Key Findings
Note: This ToC is tentative
and can be changed according to the research study conducted during the course
of report completion.
**Exclusive for Multi-User and
Enterprise User.
At Absolute Markets Insights, we are engaged in building both global as well as country specific reports. As a result, the approach taken for deriving the estimation and forecast for a specific country is a bit unique and different in comparison to the global research studies. In this case, we not only study the concerned market factors & trends prevailing in a particular country (from secondary research) but we also tend to calculate the actual market size & forecast from the revenue generated from the market participants involved in manufacturing or distributing the any concerned product. These companies can also be service providers. For analyzing any country specifically, we do consider the growth factors prevailing under the states/cities/county for the same. For instance, if we are analyzing an industry specific to United States, we primarily need to study about the states present under the same(where the product/service has the highest growth). Similar analysis will be followed by other countries. Our scope of the report changes with different markets.
Our research study is mainly implement through a mix of both secondary and primary research. Various sources such as industry magazines, trade journals, and government websites and trade associations are reviewed for gathering precise data. Primary interviews are conducted to validate the market size derived from secondary research. Industry experts, major manufacturers and distributors are contacted for further validation purpose on the current market penetration and growth trends.
Prominent participants in our primary research process include:
- Key Opinion Leaders namely the CEOs, CSOs, VPs, purchasing managers, amongst others
- Research and development participants, distributors/suppliers and subject matter experts
Secondary Research includes data extracted from paid data sources:
- Reuters
- Factiva
- Bloomberg
- One Source
- Hoovers
Research Methodology
Key Inclusions
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