U.S. Programmatic AdServer Market By Offering (Solutions, Services); By Capabilities (OTT Header Bidding, Audience Targeting, Campaign Management, Server Side Ad Insertion, Ad Pod Automation, Advanced Analytics, Others); By Organization Size (Small and Medium Organizations, Large Organizations); By End Users (CTV Publishers/Publishers, Broadcasters, Agencies, Others); By Region (Northeast, Midwest, South, West); - U.S. Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2021 – 2029
Industry Trends
The world of advertising has seen a paradigm shift in the last decade. The growth of smart devices, coupled with the advancement in internet infrastructure globally has increased the number of online users, and the hours spent on the internet, thereby making digital marketing the crux of advertising campaigns amongst businesses. The growth in digital advertising has resulted in evolution of new forms of advertising, especially programmatic advertising. Programmatic advertising refers to the practice of automating the buying and selling of online advertisement space, depending on the demography of the audience. Therefore, the efficiency of transactions in advertising drastically increases through programmatic advertisement, as the digital advertising campaigns can be managed through a single platform, also referred to as a programmatic AdServer. Programmatic advertising ensures that the advertisers pay for advertisement only when the ads are delivered to the targeted set of potential consumers at the right time. The rising demand for increasing the return on investments in advertising amongst companies of all sizes, coupled with the advancement in data analytics technology that helps in identifying the right set of potential customers, is a major reason for the growth of the U.S. programmatic AdServer market.
The COVID-19 pandemic has adversely impacted businesses across the globe. Companies have been forced to change their business strategies, especially in advertising, to cope up with the pandemic. Social distancing and lockdown measures which were imposed by government bodies in the U.S. has raised the demand for work from home options, and companies are increasingly trying to coordinate their processes remotely. In the U.S., the rolling out of the vaccines has resulted in improved conditions. However, the mutation of the Coronavirus is causing concerns amongst government bodies, and certain restrictions regarding free movement of individuals is still active to curb the spread of the mutated virus. Advertising strategies are being created to spread awareness about various products and services, and targeted advertising is gaining traction in the U.S. Budgetary constraints amongst companies has resulted in reduced spending on advertisement and marketing, and companies are coming up with campaigns that focus on optimizing return on advertising investments, thus leading to the greater adoption of programmatic advertisements. Programmatic advertising helps the companies to focus their resources on the right audience by utilizing the preference of customers through data analysis. Programmatic advertisement spent has not slowed down considerably as a result of the COVID-19 situation, but there has been in increase in adoption amongst small and medium enterprises that are focussing on digital marketing as well. Programmatic advertisements use a diverse set of customer data, such as age, gender, internet access time, website browsing using cooking, amongst others, to suggest ads that are suitable for the particular user. This is achieved through the utilization of a software that helps in identifying suitable audience for the product, thereby helping in maximizing conversions, and increasing return on investment on advertisements. Therefore, the COVID-19 pandemic is proving to be a boon for the U.S. programmatic AdServer market, and the market revenue is expected to see considerable increase in the coming years.
In terms of revenue, the U.S. programmatic AdServer market was valued at US$ 75.2 Mn in 2020 growing at a CAGR of 15.4% over the forecast period (2021 – 2029). The study analyses the market in terms of revenue across all the major regions.
U.S. Programmatic AdServer Market Revenue & Forecast, (US$ Million), 2021 – 2029
Organization Size Outlook:
Based on the size of organizations that are utilizing programmatic AdServers, small and medium enterprises accounted for the highest revenue share in the U.S. programmatic AdServer market in 2020. The U.S. is home to numerous small and medium companies, and they form the backbone of the economy. Based on government records, there are over 30 million small and medium enterprises in the U.S., and they are responsible for the creation of around 2/3rd of the newly created private sector jobs in the country. These companies are quickly adopting digitization, especially due to the onset of the pandemic, and programmatic advertising is being projected as a favourable option to meet their advertising goals. The market participants are also offering products that are aimed at increasing the adoption of programmatic advertisements amongst small and medium companies. Pixalate, for instance, provides their programmatic advertisement fraud protection for free for up to 1000 records per month, which is highly beneficial for companies that are starting out with programmatic advertisements. Small and medium enterprises are also expected to show the highest growth during the forecast years, predominantly due to the rapid growth of small and medium companies, especially tech and finance based start-ups, coupled with the rise in awareness about programmatic advertisements.
Region Outlook:
The Northeast region accounted for the highest share in the U.S. programmatic AdServer market in 2020. The higher share of Northeast region can be attributed to the greater number of start-ups that are finding feet in the Northeast, coupled with the presence of prominent advertising end-users that are utilizing programmatic advertisements for achieving their digital marketing targets. In terms of economy, New York ranks third in the U.S., and is driven by the banking, financial services and insurance sector in Manhattan. These companies are utilizing programmatic advertisements for the sale of their products, especially insurance. Programmatic advertisements have the potential to target specific users, and increase sales, which results in an increase in revenue for the companies. The market participants are also increasingly targeting the companies in the Northeast, especially in New York. These factors also ensure that the region shows the fastest growth during the forecast years in the U.S. in the U.S. programmatic AdServer market.
Competitive Landscape
The report provides both, qualitative and quantitative research of the U.S. programmatic AdServer market, as well as provides comprehensive insights and development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analysed in the report. For each company, the report studies their U.S. presence, competitors, service offerings and specification amongst others.
Some of key players operating in the U.S. programmatic AdServer market are:
- Amobee, Inc.
- FreeWheel
- Magnite
- OpenX.
- Pixalate
- Publica
- PubMatic, Inc.
- Simpli.fi
- SpotX, Inc.
- TheViewPoint
- Other Market Participants
U.S. Programmatic AdServer Market
By Offering
- Solutions
- Services
By Capabilities
- OTT Header Bidding
- Audience Targeting
- Campaign Management
- Server Side Ad Insertion
- Ad Pod Automation
- Advanced Analytics
- Others
By Organization Size
- Small and Medium Organizations
- Large Organizations
By End Users
- CTV Publishers/Publishers
- Broadcasters
- Agencies
- Others
By Region
- Northeast
- Midwest
- South
- West
Table of Contents
1. Market Scope
1.1. Market
Segmentation
1.2. Years
Considered
1.2.1. Historic
Years: 2015 - 2019
1.2.2. Base
Year: 2020
1.2.3. Forecast
Years: 2021 – 2029
2. Key Target Audiences
3. Research Methodology
3.1. Primary
Research
3.1.1. Research
Questionnaire
3.1.2. U.S.
Percentage Breakdown
3.1.3. Primary
Interviews: Key Opinion Leaders (KOLs)
3.2. Secondary
Research
3.2.1. Paid
Databases
3.2.2. Secondary
Sources
3.3. Market
Size Estimates
3.3.1. Top-Down
Approach
3.3.2. Bottom-Up
Approach
3.4. Data
Triangulation Methodology
3.5. Research
Assumptions
4. Recommendations and Insights from AMI’s Perspective**
5. Holistic Overview of Programmatic AdServer Market
6. Market Synopsis:
Programmatic AdServer Market
7. Programmatic AdServer Market Analysis: Qualitative
Perspective
7.1. Introduction
7.1.1. Product
Definition
7.1.2. Industry
Development
7.2. Market
Dynamics
7.2.1. Drivers
7.2.2. Restraints
7.2.3. Opportunities
7.3. Trends in
Programmatic AdServer Market
7.4. Market
Determinants Radar Chart
7.5. Macro-Economic
and Micro-Economic Indicators: Programmatic AdServer Market
7.6. Porter’s
Five Force Analysis
7.7. Impact of
Covid-19 on Programmatic AdServer Market
8. U.S. Programmatic AdServer Market Analysis and Forecasts,
2021 – 2029
8.1. Overview
8.1.1. U.S.
Programmatic AdServer Market Revenue (US$ Mn)
8.2. U.S.
Programmatic AdServer Market Revenue (US$ Mn) and Forecasts, By Offerings
8.2.1. Solutions
8.2.1.1. Definition
8.2.1.2. Market Estimation and Penetration, 2015 - 2020
8.2.1.3. Market Forecast, 2021 - 2029
8.2.1.4. Compound Annual Growth Rate (CAGR)
8.2.1.5. Regional Bifurcation
8.2.1.5.1. Northeast
8.2.1.5.1.1. Market
Estimation, 2015 - 2020
8.2.1.5.1.2. Market
Forecast, 2021 - 2029
8.2.1.5.2. Midwest
8.2.1.5.2.1. Market
Estimation, 2015 - 2020
8.2.1.5.2.2. Market
Forecast, 2021 - 2029
8.2.1.5.3. South
8.2.1.5.3.1. Market
Estimation, 2015 - 2020
8.2.1.5.3.2. Market
Forecast, 2021 - 2029
8.2.1.5.4. West
8.2.1.5.4.1. Market
Estimation, 2015 - 2020
8.2.1.5.4.2. Market
Forecast, 2021 - 2029
8.2.2. Services
8.2.2.1. Definition
8.2.2.2. Market Estimation and Penetration, 2015 - 2020
8.2.2.3. Market Forecast, 2021 - 2029
8.2.2.4. Compound Annual Growth Rate (CAGR)
8.2.2.5. Regional Bifurcation
8.2.2.5.1. Northeast
8.2.2.5.1.1. Market
Estimation, 2015 - 2020
8.2.2.5.1.2. Market
Forecast, 2021 - 2029
8.2.2.5.2. Midwest
8.2.2.5.2.1. Market
Estimation, 2015 - 2020
8.2.2.5.2.2. Market
Forecast, 2021 - 2029
8.2.2.5.3. South
8.2.2.5.3.1. Market
Estimation, 2015 - 2020
8.2.2.5.3.2. Market
Forecast, 2021 - 2029
8.2.2.5.4. West
8.2.2.5.4.1. Market
Estimation, 2015 - 2020
8.2.2.5.4.2. Market
Forecast, 2021 - 2029
8.3. Key
Segment for Channeling Investments
8.3.1. By
Offerings
9. U.S. Programmatic AdServer Market Analysis and Forecasts,
2021 – 2029
9.1. Overview
9.2. U.S.
Programmatic AdServer Market Revenue (US$ Mn) and Forecasts, By Capabilities
9.2.1. OTT
Header Bidding
9.2.1.1. Definition
9.2.1.2. Market Estimation and Penetration, 2015 - 2020
9.2.1.3. Market Forecast, 2021 - 2029
9.2.1.4. Compound Annual Growth Rate (CAGR)
9.2.1.5. Regional Bifurcation
9.2.1.5.1. Northeast
9.2.1.5.1.1. Market
Estimation, 2015 - 2020
9.2.1.5.1.2. Market
Forecast, 2021 - 2029
9.2.1.5.2. Midwest
9.2.1.5.2.1. Market
Estimation, 2015 - 2020
9.2.1.5.2.2. Market
Forecast, 2021 - 2029
9.2.1.5.3. South
9.2.1.5.3.1. Market
Estimation, 2015 - 2020
9.2.1.5.3.2. Market
Forecast, 2021 - 2029
9.2.1.5.4. West
9.2.1.5.4.1. Market
Estimation, 2015 - 2020
9.2.1.5.4.2. Market
Forecast, 2021 - 2029
9.2.2. Audience
Targeting
9.2.2.1. Definition
9.2.2.2. Market Estimation and Penetration, 2015 - 2020
9.2.2.3. Market Forecast, 2021 - 2029
9.2.2.4. Compound Annual Growth Rate (CAGR)
9.2.2.5. Regional Bifurcation
9.2.2.5.1. Northeast
9.2.2.5.1.1. Market
Estimation, 2015 - 2020
9.2.2.5.1.2. Market
Forecast, 2021 - 2029
9.2.2.5.2. Midwest
9.2.2.5.2.1. Market
Estimation, 2015 - 2020
9.2.2.5.2.2. Market
Forecast, 2021 - 2029
9.2.2.5.3. South
9.2.2.5.3.1. Market
Estimation, 2015 - 2020
9.2.2.5.3.2. Market
Forecast, 2021 - 2029
9.2.2.5.4. West
9.2.2.5.4.1. Market
Estimation, 2015 - 2020
9.2.2.5.4.2. Market
Forecast, 2021 - 2029
9.2.3. Campaign
Management
9.2.3.1. Definition
9.2.3.2. Market Estimation and Penetration, 2015 - 2020
9.2.3.3. Market Forecast, 2021 - 2029
9.2.3.4. Compound Annual Growth Rate (CAGR)
9.2.3.5. Regional Bifurcation
9.2.3.5.1. Northeast
9.2.3.5.1.1. Market
Estimation, 2015 - 2020
9.2.3.5.1.2. Market
Forecast, 2021 - 2029
9.2.3.5.2. Midwest
9.2.3.5.2.1. Market
Estimation, 2015 - 2020
9.2.3.5.2.2. Market
Forecast, 2021 - 2029
9.2.3.5.3. South
9.2.3.5.3.1. Market
Estimation, 2015 - 2020
9.2.3.5.3.2. Market
Forecast, 2021 - 2029
9.2.3.5.4. West
9.2.3.5.4.1. Market
Estimation, 2015 - 2020
9.2.3.5.4.2. Market
Forecast, 2021 - 2029
9.2.4. Server
Side Ad Insertion
9.2.4.1. Definition
9.2.4.2. Market Estimation and Penetration, 2015 - 2020
9.2.4.3. Market Forecast, 2021 - 2029
9.2.4.4. Compound Annual Growth Rate (CAGR)
9.2.4.5. Regional Bifurcation
9.2.4.5.1. Northeast
9.2.4.5.1.1. Market
Estimation, 2015 - 2020
9.2.4.5.1.2. Market
Forecast, 2021 - 2029
9.2.4.5.2. Midwest
9.2.4.5.2.1. Market
Estimation, 2015 - 2020
9.2.4.5.2.2. Market
Forecast, 2021 - 2029
9.2.4.5.3. South
9.2.4.5.3.1. Market
Estimation, 2015 - 2020
9.2.4.5.3.2. Market
Forecast, 2021 - 2029
9.2.4.5.4. West
9.2.4.5.4.1. Market
Estimation, 2015 - 2020
9.2.4.5.4.2. Market
Forecast, 2021 - 2029
9.2.5. Ad Pod Automation
9.2.5.1. Definition
9.2.5.2. Market Estimation and Penetration, 2015 - 2020
9.2.5.3. Market Forecast, 2021 - 2029
9.2.5.4. Compound Annual Growth Rate (CAGR)
9.2.5.5. Regional Bifurcation
9.2.5.5.1. Northeast
9.2.5.5.1.1. Market
Estimation, 2015 - 2020
9.2.5.5.1.2. Market
Forecast, 2021 - 2029
9.2.5.5.2. Midwest
9.2.5.5.2.1. Market
Estimation, 2015 - 2020
9.2.5.5.2.2. Market
Forecast, 2021 - 2029
9.2.5.5.3. South
9.2.5.5.3.1. Market
Estimation, 2015 - 2020
9.2.5.5.3.2. Market
Forecast, 2021 - 2029
9.2.5.5.4. West
9.2.5.5.4.1. Market
Estimation, 2015 - 2020
9.2.5.5.4.2. Market
Forecast, 2021 - 2029
9.2.6. Advanced Analytics
9.2.6.1. Definition
9.2.6.2. Market Estimation and Penetration, 2015 - 2020
9.2.6.3. Market Forecast, 2021 - 2029
9.2.6.4. Compound Annual Growth Rate (CAGR)
9.2.6.5. Regional Bifurcation
9.2.6.5.1. Northeast
9.2.6.5.1.1. Market
Estimation, 2015 - 2020
9.2.6.5.1.2. Market
Forecast, 2021 - 2029
9.2.6.5.2. Midwest
9.2.6.5.2.1. Market
Estimation, 2015 - 2020
9.2.6.5.2.2. Market
Forecast, 2021 - 2029
9.2.6.5.3. South
9.2.6.5.3.1. Market
Estimation, 2015 - 2020
9.2.6.5.3.2. Market
Forecast, 2021 - 2029
9.2.6.5.4. West
9.2.6.5.4.1. Market
Estimation, 2015 - 2020
9.2.6.5.4.2. Market
Forecast, 2021 - 2029
9.2.7. Others
9.2.7.1. Definition
9.2.7.2. Market Estimation and Penetration, 2015 - 2020
9.2.7.3. Market Forecast, 2021 - 2029
9.2.7.4. Compound Annual Growth Rate (CAGR)
9.2.7.5. Regional Bifurcation
9.2.7.5.1. Northeast
9.2.7.5.1.1. Market
Estimation, 2015 - 2020
9.2.7.5.1.2. Market
Forecast, 2021 - 2029
9.2.7.5.2. Midwest
9.2.7.5.2.1. Market
Estimation, 2015 - 2020
9.2.7.5.2.2. Market
Forecast, 2021 - 2029
9.2.7.5.3. South
9.2.7.5.3.1. Market
Estimation, 2015 - 2020
9.2.7.5.3.2. Market
Forecast, 2021 - 2029
9.2.7.5.4. West
9.2.7.5.4.1. Market
Estimation, 2015 - 2020
9.2.7.5.4.2. Market
Forecast, 2021 - 2029
9.3. Key
Segment for Channeling Investments
9.3.1. By
Capabilities
10. U.S. Programmatic AdServer Market Analysis and Forecasts,
2021 – 2029
10.1. Overview
10.2. U.S.
Programmatic AdServer Market Revenue (US$ Mn) and Forecasts, By Organization Size
10.2.1. Small
and Medium Organizations
10.2.1.1. Definition
10.2.1.2. Market Estimation and Penetration, 2015 - 2020
10.2.1.3. Market Forecast, 2021 - 2029
10.2.1.4. Compound Annual Growth Rate (CAGR)
10.2.1.5. Regional Bifurcation
10.2.1.5.1. Northeast
10.2.1.5.1.1. Market
Estimation, 2015 - 2020
10.2.1.5.1.2. Market
Forecast, 2021 - 2029
10.2.1.5.2. Midwest
10.2.1.5.2.1. Market
Estimation, 2015 - 2020
10.2.1.5.2.2. Market
Forecast, 2021 - 2029
10.2.1.5.3. South
10.2.1.5.3.1. Market
Estimation, 2015 - 2020
10.2.1.5.3.2. Market
Forecast, 2021 - 2029
10.2.1.5.4. West
10.2.1.5.4.1. Market
Estimation, 2015 - 2020
10.2.1.5.4.2. Market
Forecast, 2021 - 2029
10.2.2. Large
Organizations
10.2.2.1. Definition
10.2.2.2. Market Estimation and Penetration, 2015 - 2020
10.2.2.3. Market Forecast, 2021 - 2029
10.2.2.4. Compound Annual Growth Rate (CAGR)
10.2.2.5. Regional Bifurcation
10.2.2.5.1. Northeast
10.2.2.5.1.1. Market
Estimation, 2015 - 2020
10.2.2.5.1.2. Market
Forecast, 2021 - 2029
10.2.2.5.2. Midwest
10.2.2.5.2.1. Market
Estimation, 2015 - 2020
10.2.2.5.2.2. Market
Forecast, 2021 - 2029
10.2.2.5.3. South
10.2.2.5.3.1. Market
Estimation, 2015 - 2020
10.2.2.5.3.2. Market
Forecast, 2021 - 2029
10.2.2.5.4. West
10.2.2.5.4.1. Market
Estimation, 2015 - 2020
10.2.2.5.4.2. Market
Forecast, 2021 - 2029
10.3. Key
Segment for Channeling Investments
10.3.1. By
Organization Size
11. U.S. Programmatic AdServer Market Analysis and Forecasts,
2021 – 2029
11.1. Overview
11.2. U.S.
Programmatic AdServer Market Revenue (US$ Mn) and Forecasts, By End Users
11.2.1. CTV
Publishers/Publishers
11.2.1.1. Definition
11.2.1.2. Market Estimation and Penetration, 2015 - 2020
11.2.1.3. Market Forecast, 2021 - 2029
11.2.1.4. Compound Annual Growth Rate (CAGR)
11.2.1.5. Regional Bifurcation
11.2.1.5.1. Northeast
11.2.1.5.1.1. Market
Estimation, 2015 - 2020
11.2.1.5.1.2. Market
Forecast, 2021 - 2029
11.2.1.5.2. Midwest
11.2.1.5.2.1. Market
Estimation, 2015 - 2020
11.2.1.5.2.2. Market
Forecast, 2021 - 2029
11.2.1.5.3. South
11.2.1.5.3.1. Market
Estimation, 2015 - 2020
11.2.1.5.3.2. Market
Forecast, 2021 - 2029
11.2.1.5.4. West
11.2.1.5.4.1. Market
Estimation, 2015 - 2020
11.2.1.5.4.2. Market
Forecast, 2021 - 2029
11.2.2. Broadcasters
11.2.2.1. Definition
11.2.2.2. Market Estimation and Penetration, 2015 - 2020
11.2.2.3. Market Forecast, 2021 - 2029
11.2.2.4. Compound Annual Growth Rate (CAGR)
11.2.2.5. Regional Bifurcation
11.2.2.5.1. Northeast
11.2.2.5.1.1. Market
Estimation, 2015 - 2020
11.2.2.5.1.2. Market
Forecast, 2021 - 2029
11.2.2.5.2. Midwest
11.2.2.5.2.1. Market
Estimation, 2015 - 2020
11.2.2.5.2.2. Market
Forecast, 2021 - 2029
11.2.2.5.3. South
11.2.2.5.3.1. Market
Estimation, 2015 - 2020
11.2.2.5.3.2. Market
Forecast, 2021 - 2029
11.2.2.5.4. West
11.2.2.5.4.1. Market
Estimation, 2015 - 2020
11.2.2.5.4.2. Market
Forecast, 2021 - 2029
11.2.3. Agencies
11.2.3.1. Definition
11.2.3.2. Market Estimation and Penetration, 2015 - 2020
11.2.3.3. Market Forecast, 2021 - 2029
11.2.3.4. Compound Annual Growth Rate (CAGR)
11.2.3.5. Regional Bifurcation
11.2.3.5.1. Northeast
11.2.3.5.1.1. Market
Estimation, 2015 - 2020
11.2.3.5.1.2. Market
Forecast, 2021 - 2029
11.2.3.5.2. Midwest
11.2.3.5.2.1. Market
Estimation, 2015 - 2020
11.2.3.5.2.2. Market
Forecast, 2021 - 2029
11.2.3.5.3. South
11.2.3.5.3.1. Market
Estimation, 2015 - 2020
11.2.3.5.3.2. Market
Forecast, 2021 - 2029
11.2.3.5.4. West
11.2.3.5.4.1. Market
Estimation, 2015 - 2020
11.2.3.5.4.2. Market
Forecast, 2021 - 2029
11.2.4. Others
11.2.4.1. Definition
11.2.4.2. Market Estimation and Penetration, 2015 - 2020
11.2.4.3. Market Forecast, 2021 - 2029
11.2.4.4. Compound Annual Growth Rate (CAGR)
11.2.4.5. Regional Bifurcation
11.2.4.5.1. Northeast
11.2.4.5.1.1. Market
Estimation, 2015 - 2020
11.2.4.5.1.2. Market
Forecast, 2021 - 2029
11.2.4.5.2. Midwest
11.2.4.5.2.1. Market
Estimation, 2015 - 2020
11.2.4.5.2.2. Market
Forecast, 2021 - 2029
11.2.4.5.3. South
11.2.4.5.3.1. Market
Estimation, 2015 - 2020
11.2.4.5.3.2. Market
Forecast, 2021 - 2029
11.2.4.5.4. West
11.2.4.5.4.1. Market
Estimation, 2015 - 2020
11.2.4.5.4.2. Market
Forecast, 2021 - 2029
11.3. Key
Segment for Channeling Investments
11.3.1. By End
Users
12. U.S. Programmatic AdServer Market Analysis and Forecasts,
2021 – 2029
12.1. Overview
12.2. U.S.
Programmatic AdServer Market Revenue (US$ Mn) and Forecasts, By Region
12.2.1. Northeast
12.2.1.1. Northeast Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Offerings
12.2.1.1.1. Solutions
12.2.1.1.2. Services
12.2.1.2. Northeast Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Capabilities
12.2.1.2.1. OTT Header Bidding
12.2.1.2.2. Audience Targeting
12.2.1.2.3. Campaign Management
12.2.1.2.4. Server Side Ad Insertion
12.2.1.2.5. Ad Pod Automation
12.2.1.2.6. Advanced Analytics
12.2.1.2.7. Others
12.2.1.3. Northeast Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Organization Size
12.2.1.3.1. Small and Medium Organizations
12.2.1.3.2. Large Organizations
12.2.1.4. Northeast Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By End Users
12.2.1.4.1. CTV Publishers/Publishers
12.2.1.4.2. Broadcasters
12.2.1.4.3. Agencies
12.2.1.4.4. Others
12.2.2. Midwest
12.2.2.1. Midwest Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Offerings
12.2.2.1.1. Solutions
12.2.2.1.2. Services
12.2.2.2. Midwest Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Capabilities
12.2.2.2.1. OTT Header Bidding
12.2.2.2.2. Audience Targeting
12.2.2.2.3. Campaign Management
12.2.2.2.4. Server Side Ad Insertion
12.2.2.2.5. Ad Pod Automation
12.2.2.2.6. Advanced Analytics
12.2.2.2.7. Others
12.2.2.3. Midwest Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Organization Size
12.2.2.3.1. Small and Medium Organizations
12.2.2.3.2. Large Organizations
12.2.2.4. Midwest Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By End Users
12.2.2.4.1. CTV Publishers/Publishers
12.2.2.4.2. Broadcasters
12.2.2.4.3. Agencies
12.2.2.4.4. Others
12.2.3. South
12.2.3.1. South Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Offerings
12.2.3.1.1. Solutions
12.2.3.1.2. Services
12.2.3.2. South Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Capabilities
12.2.3.2.1. OTT Header Bidding
12.2.3.2.2. Audience Targeting
12.2.3.2.3. Campaign Management
12.2.3.2.4. Server Side Ad Insertion
12.2.3.2.5. Ad Pod Automation
12.2.3.2.6. Advanced Analytics
12.2.3.2.7. Others
12.2.3.3. South Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Organization Size
12.2.3.3.1. Small and Medium Organizations
12.2.3.3.2. Large Organizations
12.2.3.4. South Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By End Users
12.2.3.4.1. CTV Publishers/Publishers
12.2.3.4.2. Broadcasters
12.2.3.4.3. Agencies
12.2.3.4.4. Others
12.2.4. West
12.2.4.1. West Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Offerings
12.2.4.1.1. Solutions
12.2.4.1.2. Services
12.2.4.2. West Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Capabilities
12.2.4.2.1. OTT Header Bidding
12.2.4.2.2. Audience Targeting
12.2.4.2.3. Campaign Management
12.2.4.2.4. Server Side Ad Insertion
12.2.4.2.5. Ad Pod Automation
12.2.4.2.6. Advanced Analytics
12.2.4.2.7. Others
12.2.4.3. West Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By Organization Size
12.2.4.3.1. Small and Medium Organizations
12.2.4.3.2. Large Organizations
12.2.4.4. West Programmatic AdServer Market Revenue (US$ Mn) and
Forecasts, By End Users
12.2.4.4.1. CTV Publishers/Publishers
12.2.4.4.2. Broadcasters
12.2.4.4.3. Agencies
12.2.4.4.4. Others
13. Competitive Benchmarking
13.1. Market
Share Analysis, 2020
13.2. U.S.
Presence and Growth Strategies
13.2.1. Mergers
and Acquisitions
13.2.2. Product
Launches
13.2.3. Investments
Trends
13.2.4. R&D
Initiatives
14. Player Profiles
14.1. Amobee,
Inc.
14.1.1. Company
Details
14.1.2. Company
Overview
14.1.3. Product
Offerings
14.1.4. Key
Developments
14.1.5. Financial
Analysis
14.1.6. SWOT
Analysis
14.1.7. Business
Strategies
14.2. FreeWheel
14.2.1. Company
Details
14.2.2. Company
Overview
14.2.3. Product
Offerings
14.2.4. Key
Developments
14.2.5. Financial
Analysis
14.2.6. SWOT
Analysis
14.2.7. Business Strategies
14.3. Magnite
14.3.1. Company
Details
14.3.2. Company
Overview
14.3.3. Product
Offerings
14.3.4. Key
Developments
14.3.5. Financial
Analysis
14.3.6. SWOT
Analysis
14.3.7. Business
Strategies
14.4. OpenX.
14.4.1. Company
Details
14.4.2. Company
Overview
14.4.3. Product
Offerings
14.4.4. Key
Developments
14.4.5. Financial
Analysis
14.4.6. SWOT
Analysis
14.4.7. Business
Strategies
14.5. Pixalate
14.5.1. Company
Details
14.5.2. Company
Overview
14.5.3. Product
Offerings
14.5.4. Key
Developments
14.5.5. Financial
Analysis
14.5.6. SWOT
Analysis
14.5.7. Business
Strategies
14.6. Publica
14.6.1. Company
Details
14.6.2. Company
Overview
14.6.3. Product
Offerings
14.6.4. Key
Developments
14.6.5. Financial
Analysis
14.6.6. SWOT
Analysis
14.6.7. Business
Strategies
14.7. PubMatic, Inc.
14.7.1. Company
Details
14.7.2. Company
Overview
14.7.3. Product
Offerings
14.7.4. Key
Developments
14.7.5. Financial
Analysis
14.7.6. SWOT
Analysis
14.7.7. Business
Strategies
14.8. Simpli.fi
14.8.1. Company
Details
14.8.2. Company
Overview
14.8.3. Product
Offerings
14.8.4. Key
Developments
14.8.5. Financial
Analysis
14.8.6. SWOT
Analysis
14.8.7. Business
Strategies
14.9. SpotX, Inc.
14.9.1. Company
Details
14.9.2. Company
Overview
14.9.3. Product
Offerings
14.9.4. Key
Developments
14.9.5. Financial
Analysis
14.9.6. SWOT
Analysis
14.9.7. Business
Strategies
14.10. TheViewPoint
14.10.1. Company
Details
14.10.2. Company
Overview
14.10.3. Product
Offerings
14.10.4. Key
Developments
14.10.5. Financial
Analysis
14.10.6. SWOT
Analysis
14.10.7. Business
Strategies
14.11. Other
Market Participants
15. Key Findings
At Absolute Markets Insights, we are engaged in building both global as well as country specific reports. As a result, the approach taken for deriving the estimation and forecast for a specific country is a bit unique and different in comparison to the global research studies. In this case, we not only study the concerned market factors & trends prevailing in a particular country (from secondary research) but we also tend to calculate the actual market size & forecast from the revenue generated from the market participants involved in manufacturing or distributing the any concerned product. These companies can also be service providers. For analyzing any country specifically, we do consider the growth factors prevailing under the states/cities/county for the same. For instance, if we are analyzing an industry specific to United States, we primarily need to study about the states present under the same(where the product/service has the highest growth). Similar analysis will be followed by other countries. Our scope of the report changes with different markets.
Our research study is mainly implement through a mix of both secondary and primary research. Various sources such as industry magazines, trade journals, and government websites and trade associations are reviewed for gathering precise data. Primary interviews are conducted to validate the market size derived from secondary research. Industry experts, major manufacturers and distributors are contacted for further validation purpose on the current market penetration and growth trends.
Prominent participants in our primary research process include:
- Key Opinion Leaders namely the CEOs, CSOs, VPs, purchasing managers, amongst others
- Research and development participants, distributors/suppliers and subject matter experts
Secondary Research includes data extracted from paid data sources:
- Reuters
- Factiva
- Bloomberg
- One Source
- Hoovers
Research Methodology
Key Inclusions
