The direct mail automation software market is expected to gain significant lift with the growing adoption of direct mail automation software across organizations which is unswervingly increasing the viability of a business's direct mail campaigns. In addition, the software assists businesses to engage customers throughout their life-cycle through direct mail campaigns with prospecting, retargeting, retention, and re-engagement. Direct mail automation software allows businesses to deploy and manage campaigns through a centralized platform in order to measure the campaign results in real-time and response of individuals. This can be achieved by integrating the software with website, mobile apps and CRM to know the status of campaigns. For instance, PrintingForLess.com offers integration of personalized direct mail with the marketing automation platform in order to implement direct mail campaigns that triggers sending of physical pieces to prospects and customers. The software enables enterprises to construct multi-channel/multi-touch campaigns by sending triggered emails to automatically send postcards or letters to email non-responders. Businesses, especially SMBs aims to deliver personalized messages directly to the disparate group of an audience with an aim to form a deeper impression than email alone. Direct mail marketing campaigns are helping SMBs to create personalized and cost-effective methods to reach potential as well as existing customers. Direct mail automation software allows SMBs to use advanced targeting, algorithmic optimization, attribution as well as quantitative analysis to improve customer engagement coupled with personalized marketing, which is among the key factors increasing the adoption of the software among SMBs. Such factors are contributing the growth of direct mail automation software market across the globe.

At present, companies in the retail sector are rapidly adopting direct mail automation software to better connect with consumers as the software allows e-commerce marketers to benefit from the strategic targeting of marketing automation. The ability of direct mail sales campaign to make a significantly stronger emotional impact on consumers than digital ads is another factor propelling the market. For instance, USPS offers every door direct mail delivery service to promote small enterprises by advertising mail pieces which enables them to create, print, and send direct mail in just a couple of clicks.  The direct mail advertising is aiding in better promotions of direct mail campaigns that is driving more customer responses, which is supporting the direct mail automation software market growth.

The detailed research study provides qualitative and quantitative analysis of direct mail automation software market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major regions across North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Purchase the complete report titled “Direct Mail Automation Software Market - Global Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2015-2027” at

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Global Direct Mail Automation Software Market Share in 2018, By Region

Key Findings of the Report: 

• In terms of revenue, global direct mail automation software market is expected to reach US$ 3,021.48 Mn by 2027
• On the basis of deployment type, cloud segment is projected to hold the largest market size as businesses are rapidly seeking to manage direct mail workflow process that connects directly to the databases in order to eradicate risks of human error.
• On the basis of verticals, retail type is projected to hold the largest market size, as the e-commerce businesses is rapidly adopting the direct mail strategies with an aim to convert more individuals into potential customers by offering personalized postcards.
• Some of the players operating in the Direct Mail Automation Software market are Boingnet, Direct Mail Manager, Inkit, LOB.COM, INC., Melissa and optilyz GmbH amongst others.

Direct Mail Automation Software Market:

• By Deployment Model
  • On-premises
  • Cloud Based
• By Technologies
  • Near Field Communication (NFC)
  • QR Codes
  • Video-enhanced Print (VEP)
  • Augmented Reality
  • Variable Data Printing (VDP)
  • Others
• By Organization Size
  • Small and Medium-Sized Enterprises (SMEs)
  • Large Enterprises
• By Verticals
  • Retail
  • Higher Education
  • Financial Services
  • Healthcare
  • Others
• By Geography
  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Nordic Countries
      • Denmark
      • Finland
      • Iceland
      • Norway
      • Sweden
    • Benelux Union
      • Belgium
      • The Netherlands
      • Luxemburg
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • New Zealand
    • Australia
    • South Korea
    • Southeast Asia
      • Indonesia
      • Thailand
      • Malaysia
      • Singapore
      • Rest of Southeast Asia
    • Rest of Asia Pacific
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Kuwait
    • South Africa
    • Rest of Middle East and Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America