The idea for revenue management in the digital world, particularly in e-commerce sector, requires an online brand protection software that can locate and reclaim the diverted traffic. The concerned software, can therefore, be implemented early which will result in corrections when needed and also, monitor the risks associated with compliance. For instance, MarkMonitor protects the e-commerce teams by providing and developing online brand protection strategies, exposing web traffic interception schemes which consists of cybersquatting and paid search scams. However, stringent rules and regulations imposed by the government is expected to critically impact the market growth. The company named Red Points protects the brand and content through their proprietary technology which includes machine learning algorithms to identify the necessary infringements and violations. Such factors is expected to propel the online brand protection software market over the next eight years.   

The detailed research study provides qualitative and quantitative analysis of Global Online Brand Protection Software Market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

Global Online Brand Protection Software Market Share in 2018, By Region

Key Findings of the Report: 

• In terms of revenue, global online brand protection software market is expected to reach US$ 949.58 million by 2027, as there is an increasing demand for online brand protection software in e-commerce sector.
• Social media monitoring segment is expected to witness a considerable growth over the next eight years as the social media sites are mostly unregulated in nature.
• Companies track, identifies and consolidates social media mentions of trademarks and brands. The services offered by the industry participants consists of detailed reporting on all social media mentions of one’s brand and blogs, online posts, articles, tweets and others.
• Small & medium-sized enterprises focus on simultaneously expanding their presence online along with their offline channels. This segment is expected to witness the highest growth over the forecast period owing to lot of infringements occurring in these organizations.
• Asia Pacific online brand protection software market is projected to witness the highest CAGR of 13.6% over the forecast period. The o2o online brand protection for China is engaged in offering net monitoring and supplier profiling services to its clients that keeps the internet clean from fakes and also identifying the targets for enforcement and investigation.  
• Some of the players operating in the online brand protection software market are BrandVerity Inc., Corporation Service Company, Custodian Solutions, EnablonS.A., FAKR & SCOUT, BrandShield Ltd., Hubstream, Inc. amongst others.

By Deployment Type

• Cloud based
• On-Premise

By Application

• Advertising Monitoring
• Content Protection Intelligence
• Site Blocking Intelligence
• Social Media Monitoring
• Anti-Counterfeiting
• Market Place Monitoring
• Others

By Organization Size

• Large Enterprises
• Small and Medium Enterprises (SMEs)

By End-User

• Government
• Manufacturing
• Energy and Utilities
• Consumer Goods and Retail
• Healthcare
• Transportation and Logistics
• Telecom and Information Technology
• Banking, Financial Services and Insurance
• Others

By Geography

• North America
  • U.S.
  • Canada
  • Mexico
  • Rest of North America
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Argentina
  • Brazil
  • Rest of Latin America