Global Public Relations Tools Market By Deployment(Cloud-Based, On-Premise);By Application (Social Media and News Management, Content Creation and Distribution, Consumer & Audience Targeting, Contact and Influencer Management, PR Reporting and Analytics, Crisis Management, Others); By Organization Size(Large Enterprises, Small and Medium Enterprises); By Verticals (Consumer Goods and Retail, Government and Public Sector, Banking, Financial Services and Insurance (BFSI), Healthcare, Information Technology and Telecommunications, Marketing and Advertising, Media and Entertainment, Others); By Region (U.S., Canada, Mexico, Rest of North America, The UK, France, Germany, Italy, Spain, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, the Netherlands, Luxembourg), Rest of Europe, China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa, Brazil, Argentina, Rest of Latin America) – Global Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2020-2028
Industry Trends
The success of a product or service is directly related to an organization's public image, and brand reputation. The management of the spread of information between a company and the consumers to alter the public perception is referred to as public relations. The growth of digital channels in the 21st century has made the advertising and marketing activities fall under the public relations umbrella. The motive behind public relations is the passing of information to investors, consumers, other businesses, partners, employees, etc., to create a positive view about the organization. Specialized tools that helps the companies to manage their public relations activities are being extensively used across sectors such as automotive, retail, banking, financial services and insurance, government and public sector, media and entertainment, amongst others. The accelerating demand for creation of effective public relations (PR) campaigns using technology is influencing the growth of global public relations tools market.
The COVID-19 pandemic has caused a significant change in the approach towards marketing and brand management amongst the enterprises. Companies are increasingly seeking to capture the audience attention through digital marketing activities. The shift in shopping pattern of consumers as a result of the pandemic is a major reason contributing towards this shift. The customers are increasingly moving towards online sales channels for making purchases, and parameters such as product ratings, product reviews, pricing patterns, etc., are emerging as major determinants of product purchase. Therefore, companies are intensively investing towards boosting their reputation by managing product, as well as service reviews. Furthermore, loyalty programs to enhance brand value is also being promoted as part of the public relation efforts. The market participants are also providing toolkits to help companies cope up with the pandemic. Cision Ltd., for instance, provides a Crisis Communications Toolkit that helps in revamping the PR strategy during the pandemic and other crisis conditions. The analysis of the event coverage during the pandemic that helps in drafting a timely response to reach the audience is made possible with the use of Cision's PR toolkit. The rising use of public relations tools to reach the consumers through the medium of the internet during the pandemic is expected to have a positive impact on the global public relations tools market in the coming years.
Application Outlook:
Social media and news management is a critical application of public relations tools. The growth of social media channels such as Instagram, Twitter, Facebook, etc., has provided additional campaigning mediums to reach more individuals. Studies show that there are over 3.5 billion social media users presently, and the number is expected to see a significant growth in the coming years due to the availability of affordable smart phones, which is complemented with seamless internet connectivity. Approximately 90% of the millennial are avid users of at least one social media platform, as highlighted in the study. Thus, creative social media campaigns are aiding companies to capture more attention of the consumers. Furthermore, social media campaigns are also being used to educate users regarding the company’s motto and CSR activities. Programs to generate more leads are also being undertaken using public relations tools. Government bodies are effectively using social media for the promotion of their initiatives. Thus, social media and news management is expected to show a significant growth during the forecast years in the global public relations tools market.
Deployment Outlook:
Based on the mode of deployment, the global public relations tools market is segmented into on-premise and cloud-based deployment. On-premise tools accounted for the highest share in the global public relations tools market in 2019. The higher share is attributed to the use of on-premise tools amongst large enterprises. These companies prefer to deploy the tools on their servers primarily due to data privacy concerns, along with the added customizations, which can be made by the end-users on these tools. However, the cloud-based tools are expected to show the highest growth during the forecast years in the global public relations tools market. The ease of deployment offered by cloud-based tools, coupled with the lack of requirement of specialized servers for these tools are highly beneficial for companies, especially small and medium-sized companies. Furthermore, cloud-based tools are provided on a subscription basis, and do not disturb the marketing budget of companies. Convento GmbH Neuss, for instance, provides a cloud-based public relations software which can be subscribed for a monthly fee of US$ 61.25. Corporate communications can be facilitated through the use of Convento's public relation software. Some of the features of Convento's tool includes recipient research, recipient mail management, and documentation management amongst others. The further integration of Artificial Intelligence (AI) technology is ensuring greater security in cloud-based tools, which is anticipated to influence their adoption amongst the large enterprises over the coming years.
Region Outlook:
Based on geography, North America accounted for the highest share in the global public relations tools market in 2019. The presence of prominent companies such as iPR Software, Inc., Agility PR Solutions LLC, Critical Mention, Inc., Meltwater, Cision Ltd., etc., coupled with higher adoption of public relation tools amongst the government and public sector bodies in the U.S. and Canada are among the major reasons for the higher market share of North America. In the U.S., for instance, public relations tools are used by political parties during the election campaigns to sway the mood of the public. Cision Ltd., for instance, provides an integrated public relation tool that helps the political parties run a successful election campaign. Database management, audience engagement, analytics, and reporting are some of the features that are present in Cision's government public relations software. Advocacy management is critical during an election campaign, and public relation tools helps in identifying suitable advocates, and providing personalized campaigns depending on the audience behaviour. However, the Asia Pacific region is expected to showcase highest growth during the forecast years in the global public relations tools market. The added focus on digital campaign management in countries like China, India, Singapore, Malaysia etc., due to the proliferation of smart devices and internet that is increasing the audience reach, is expected to fuel this growth. Furthermore, the growth of start-ups in these countries that are providing public relations tools is also expected to aid in the growth of the Asia Pacific public relations tools market in the coming years.
The global public relations tools market was estimated to be worth US$ 4278.49 Mn in 2019, and is expected to grow at a CAGR of 9.9% during the forecast years (2020-2028).
Global Public Relations Tools Market Revenue & Forecast, (US$ Million),
2015 – 2028
Competitive Landscape
The report provides both, qualitative and quantitative research of public relations tools market, as well as provides comprehensive insights and development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analysed in the report. For each company, the report studies their global presence, competitors, service offerings and specification amongst others.
Some of the players operating in the public relations tools market are Agility PR Solutions LLC, Cision Ltd., Critical Mention, Inc., iPR Software, Inc., Iris PR Software, Isentia, Kantar Media UK Ltd., Linkfluence, Meltwater, ONALYTIC, Onclusive, Inc., Outbrain Inc., Prezly, Signal Media Ltd., Simplify360, Social Beat Digital Marketing LLP, amongst others.
Global Public Relations Tools Market:
- By Deployment
- Cloud-Based
- On-Premise
- By Application
- Social Media and News Management
- Content Creation and Distribution
- Consumer & Audience Targeting
- Contact and Influencer Management
- PR Reporting and Analytics
- Crisis Management
- Others
- By Organization Size
- Large Enterprises
- Small and Medium Enterprises
- By Verticals
- Consumer Goods and Retail
- Government and Public Sector
- Banking, Financial Services and Insurance (BFSI)
- Healthcare
- Information Technology and Telecommunications
- Marketing and Advertising
- Media and Entertainment
- Others
- By Region:
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- North America
Table of Contents
1. Market
Scope
1.1. Market
Segmentation
1.2. Years
Considered
1.2.1. Historic
Years: 2013 - 2018
1.2.2. Base
Year: 2019
1.2.3. Forecast
Years: 2020 – 2028
2. Key Target
Audiences
3. Research
Methodology
3.1. Primary
Research
3.1.1. Research
Questionnaire
3.1.2. Global
Percentage Breakdown
3.1.3. Primary
Interviews: Key Opinion Leaders (KOLs)
3.2. Secondary
Research
3.2.1. Paid
Databases
3.2.2. Secondary
Sources
3.3. Market
Size Estimates
3.3.1. Top-Down
Approach
3.3.2. Bottom-Up
Approach
3.4. Data
Triangulation Methodology
3.5. Research
Assumptions
4. Recommendations
and Insights from AMI’s Perspective**
5. Holistic
Overview of Public Relations Tools Market
6. Market
Synopsis: Public Relations Tools Market
7. Public
Relations Tools Market Analysis: Qualitative Perspective
7.1. Introduction
7.1.1. Product
Definition
7.1.2. Industry
Development
7.2. Market
Dynamics
7.2.1. Drivers
7.2.2. Restraints
7.2.3. Opportunities
7.3. Trends in
Public Relations Tools Market
7.4. Market
Determinants Radar Chart
7.5. Macro-Economic
and Micro-Economic Indicators: Public Relations Tools Market
7.6. Porter’s Five Force Analysis
7.7. Impact of
Covid-19 on Public Relations Tools Market
8. Global
Public Relations Tools Market Analysis and Forecasts, 2020 – 2028
8.1. Overview
8.1.1. Global
Public Relations Tools Market Revenue (US$ Mn)
8.2. Global
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
8.2.1. Cloud-Based
8.2.1.1. Definition
8.2.1.2. Market
Estimation and Penetration, 2013 – 2019
8.2.1.3. Market
Forecast, 2020 – 2028
8.2.1.4. Compound
Annual Growth Rate (CAGR)
8.2.1.5. Regional
Bifurcation
8.2.1.5.1. North
America
8.2.1.5.1.1. Market
Estimation, 2013 – 2019
8.2.1.5.1.2. Market
Forecast, 2020 – 2028
8.2.1.5.2. Europe
8.2.1.5.2.1. Market
Estimation, 2013 – 2019
8.2.1.5.2.2. Market
Forecast, 2020 – 2028
8.2.1.5.3. Asia
Pacific
8.2.1.5.3.1. Market
Estimation, 2013 – 2019
8.2.1.5.3.2. Market
Forecast, 2020 – 2028
8.2.1.5.4. Middle
East and Africa
8.2.1.5.4.1. Market
Estimation, 2013 – 2019
8.2.1.5.4.2. Market
Forecast, 2020 – 2028
8.2.1.5.5. Latin
America
8.2.1.5.5.1. Market
Estimation, 2013 – 2019
8.2.1.5.5.2. Market
Forecast, 2020 – 2028
8.2.2. On-Premise
8.2.2.1. Definition
8.2.2.2. Market
Estimation and Penetration, 2013 – 2019
8.2.2.3. Market
Forecast, 2020 – 2028
8.2.2.4. Compound
Annual Growth Rate (CAGR)
8.2.2.5. Regional
Bifurcation
8.2.2.5.1. North
America
8.2.2.5.1.1. Market
Estimation, 2013 – 2019
8.2.2.5.1.2. Market
Forecast, 2020 – 2028
8.2.2.5.2. Europe
8.2.2.5.2.1. Market
Estimation, 2013 – 2019
8.2.2.5.2.2. Market
Forecast, 2020 – 2028
8.2.2.5.3. Asia
Pacific
8.2.2.5.3.1. Market
Estimation, 2013 – 2019
8.2.2.5.3.2. Market
Forecast, 2020 – 2028
8.2.2.5.4. Middle
East and Africa
8.2.2.5.4.1. Market
Estimation, 2013 – 2019
8.2.2.5.4.2. Market
Forecast, 2020 – 2028
8.2.2.5.5. Latin
America
8.2.2.5.5.1. Market
Estimation, 2013 – 2019
8.2.2.5.5.2. Market
Forecast, 2020 – 2028
8.3. Key
Segment for Channeling Investments
8.3.1. By
Deployment
9. Global
Public Relations Tools Market Analysis and Forecasts, 2020 – 2028
9.1. Overview
9.2. Global
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
9.2.1. Social
Media and News Management
9.2.1.1. Definition
9.2.1.2. Market
Estimation and Penetration, 2013 – 2019
9.2.1.3. Market
Forecast, 2020 – 2028
9.2.1.4. Compound
Annual Growth Rate (CAGR)
9.2.1.5. Regional
Bifurcation
9.2.1.5.1. North
America
9.2.1.5.1.1. Market
Estimation, 2013 – 2019
9.2.1.5.1.2. Market
Forecast, 2020 – 2028
9.2.1.5.2. Europe
9.2.1.5.2.1. Market
Estimation, 2013 – 2019
9.2.1.5.2.2. Market
Forecast, 2020 – 2028
9.2.1.5.3. Asia
Pacific
9.2.1.5.3.1. Market
Estimation, 2013 – 2019
9.2.1.5.3.2. Market
Forecast, 2020 – 2028
9.2.1.5.4. Middle
East and Africa
9.2.1.5.4.1. Market
Estimation, 2013 – 2019
9.2.1.5.4.2. Market
Forecast, 2020 – 2028
9.2.1.5.5. Latin
America
9.2.1.5.5.1. Market
Estimation, 2013 – 2019
9.2.1.5.5.2. Market
Forecast, 2020 – 2028
9.2.2. Content
Creation and Distribution
9.2.2.1. Definition
9.2.2.2. Market
Estimation and Penetration, 2013 – 2019
9.2.2.3. Market
Forecast, 2020 – 2028
9.2.2.4. Compound
Annual Growth Rate (CAGR)
9.2.2.5. Regional
Bifurcation
9.2.2.5.1. North
America
9.2.2.5.1.1. Market
Estimation, 2013 – 2019
9.2.2.5.1.2. Market
Forecast, 2020 – 2028
9.2.2.5.2. Europe
9.2.2.5.2.1. Market
Estimation, 2013 – 2019
9.2.2.5.2.2. Market
Forecast, 2020 – 2028
9.2.2.5.3. Asia
Pacific
9.2.2.5.3.1. Market
Estimation, 2013 – 2019
9.2.2.5.3.2. Market
Forecast, 2020 – 2028
9.2.2.5.4. Middle
East and Africa
9.2.2.5.4.1. Market
Estimation, 2013 – 2019
9.2.2.5.4.2. Market
Forecast, 2020 – 2028
9.2.2.5.5. Latin
America
9.2.2.5.5.1. Market
Estimation, 2013 – 2019
9.2.2.5.5.2. Market
Forecast, 2020 – 2028
9.2.3. Consumer
and Audience Targeting
9.2.3.1. Definition
9.2.3.2. Market
Estimation and Penetration, 2013 – 2019
9.2.3.3. Market
Forecast, 2020 – 2028
9.2.3.4. Compound
Annual Growth Rate (CAGR)
9.2.3.5. Regional
Bifurcation
9.2.3.5.1. North
America
9.2.3.5.1.1. Market
Estimation, 2013 – 2019
9.2.3.5.1.2. Market
Forecast, 2020 – 2028
9.2.3.5.2. Europe
9.2.3.5.2.1. Market
Estimation, 2013 – 2019
9.2.3.5.2.2. Market
Forecast, 2020 – 2028
9.2.3.5.3. Asia
Pacific
9.2.3.5.3.1. Market
Estimation, 2013 – 2019
9.2.3.5.3.2. Market
Forecast, 2020 – 2028
9.2.3.5.4. Middle
East and Africa
9.2.3.5.4.1. Market
Estimation, 2013 – 2019
9.2.3.5.4.2. Market
Forecast, 2020 – 2028
9.2.3.5.5. Latin
America
9.2.3.5.5.1. Market
Estimation, 2013 – 2019
9.2.3.5.5.2. Market
Forecast, 2020 – 2028
9.2.4. Contact
and Influencer Management
9.2.4.1. Definition
9.2.4.2. Market
Estimation and Penetration, 2013 – 2019
9.2.4.3. Market
Forecast, 2020 – 2028
9.2.4.4. Compound
Annual Growth Rate (CAGR)
9.2.4.5. Regional
Bifurcation
9.2.4.5.1. North
America
9.2.4.5.1.1. Market
Estimation, 2013 – 2019
9.2.4.5.1.2. Market
Forecast, 2020 – 2028
9.2.4.5.2. Europe
9.2.4.5.2.1. Market
Estimation, 2013 – 2019
9.2.4.5.2.2. Market
Forecast, 2020 – 2028
9.2.4.5.3. Asia
Pacific
9.2.4.5.3.1. Market
Estimation, 2013 – 2019
9.2.4.5.3.2. Market
Forecast, 2020 – 2028
9.2.4.5.4. Middle
East and Africa
9.2.4.5.4.1. Market
Estimation, 2013 – 2019
9.2.4.5.4.2. Market
Forecast, 2020 – 2028
9.2.4.5.5. Latin
America
9.2.4.5.5.1. Market
Estimation, 2013 – 2019
9.2.4.5.5.2. Market
Forecast, 2020 – 2028
9.2.5. PR
Reporting and Analytics
9.2.5.1. Definition
9.2.5.2. Market
Estimation and Penetration, 2013 – 2019
9.2.5.3. Market
Forecast, 2020 – 2028
9.2.5.4. Compound
Annual Growth Rate (CAGR)
9.2.5.5. Regional
Bifurcation
9.2.5.5.1. North
America
9.2.5.5.1.1. Market
Estimation, 2013 – 2019
9.2.5.5.1.2. Market
Forecast, 2020 – 2028
9.2.5.5.2. Europe
9.2.5.5.2.1. Market
Estimation, 2013 – 2019
9.2.5.5.2.2. Market
Forecast, 2020 – 2028
9.2.5.5.3. Asia
Pacific
9.2.5.5.3.1. Market
Estimation, 2013 – 2019
9.2.5.5.3.2. Market
Forecast, 2020 – 2028
9.2.5.5.4. Middle
East and Africa
9.2.5.5.4.1. Market
Estimation, 2013 – 2019
9.2.5.5.4.2. Market
Forecast, 2020 – 2028
9.2.5.5.5. Latin
America
9.2.5.5.5.1. Market
Estimation, 2013 – 2019
9.2.5.5.5.2. Market
Forecast, 2020 – 2028
9.2.6. Crisis
Management
9.2.6.1. Definition
9.2.6.2. Market
Estimation and Penetration, 2013 – 2019
9.2.6.3. Market
Forecast, 2020 – 2028
9.2.6.4. Compound
Annual Growth Rate (CAGR)
9.2.6.5. Regional
Bifurcation
9.2.6.5.1. North
America
9.2.6.5.1.1. Market
Estimation, 2013 – 2019
9.2.6.5.1.2. Market
Forecast, 2020 – 2028
9.2.6.5.2. Europe
9.2.6.5.2.1. Market
Estimation, 2013 – 2019
9.2.6.5.2.2. Market
Forecast, 2020 – 2028
9.2.6.5.3. Asia
Pacific
9.2.6.5.3.1. Market
Estimation, 2013 – 2019
9.2.6.5.3.2. Market
Forecast, 2020 – 2028
9.2.6.5.4. Middle
East and Africa
9.2.6.5.4.1. Market
Estimation, 2013 – 2019
9.2.6.5.4.2. Market
Forecast, 2020 – 2028
9.2.6.5.5. Latin
America
9.2.6.5.5.1. Market
Estimation, 2013 – 2019
9.2.6.5.5.2. Market
Forecast, 2020 – 2028
9.2.7. Others
9.2.7.1. Definition
9.2.7.2. Market
Estimation and Penetration, 2013 – 2019
9.2.7.3. Market
Forecast, 2020 – 2028
9.2.7.4. Compound
Annual Growth Rate (CAGR)
9.2.7.5. Regional
Bifurcation
9.2.7.5.1. North
America
9.2.7.5.1.1. Market
Estimation, 2013 – 2019
9.2.7.5.1.2. Market
Forecast, 2020 – 2028
9.2.7.5.2. Europe
9.2.7.5.2.1. Market
Estimation, 2013 – 2019
9.2.7.5.2.2. Market
Forecast, 2020 – 2028
9.2.7.5.3. Asia
Pacific
9.2.7.5.3.1. Market
Estimation, 2013 – 2019
9.2.7.5.3.2. Market
Forecast, 2020 – 2028
9.2.7.5.4. Middle
East and Africa
9.2.7.5.4.1. Market
Estimation, 2013 – 2019
9.2.7.5.4.2. Market
Forecast, 2020 – 2028
9.2.7.5.5. Latin
America
9.2.7.5.5.1. Market
Estimation, 2013 – 2019
9.2.7.5.5.2. Market
Forecast, 2020 – 2028
9.3. Key
Segment for Channeling Investments
9.3.1. By
Application
10. Global
Public Relations Tools Market Analysis and Forecasts, 2020 – 2028
10.1. Overview
10.2. Global
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
10.2.1. Large
Enterprises
10.2.1.1. Definition
10.2.1.2. Market
Estimation and Penetration, 2013 – 2019
10.2.1.3. Market
Forecast, 2020 – 2028
10.2.1.4. Compound
Annual Growth Rate (CAGR)
10.2.1.5. Regional
Bifurcation
10.2.1.5.1. North
America
10.2.1.5.1.1. Market
Estimation, 2013 – 2019
10.2.1.5.1.2. Market
Forecast, 2020 – 2028
10.2.1.5.2. Europe
10.2.1.5.2.1. Market
Estimation, 2013 – 2019
10.2.1.5.2.2. Market
Forecast, 2020 – 2028
10.2.1.5.3. Asia
Pacific
10.2.1.5.3.1. Market
Estimation, 2013 – 2019
10.2.1.5.3.2. Market
Forecast, 2020 – 2028
10.2.1.5.4. Middle
East and Africa
10.2.1.5.4.1. Market
Estimation, 2013 – 2019
10.2.1.5.4.2. Market
Forecast, 2020 – 2028
10.2.1.5.5. Latin
America
10.2.1.5.5.1. Market
Estimation, 2013 – 2019
10.2.1.5.5.2. Market
Forecast, 2020 – 2028
10.2.2. Small
and Medium Enterprises
10.2.2.1. Definition
10.2.2.2. Market
Estimation and Penetration, 2013 – 2019
10.2.2.3. Market
Forecast, 2020 – 2028
10.2.2.4. Compound
Annual Growth Rate (CAGR)
10.2.2.5. Regional
Bifurcation
10.2.2.5.1. North
America
10.2.2.5.1.1. Market
Estimation, 2013 – 2019
10.2.2.5.1.2. Market
Forecast, 2020 – 2028
10.2.2.5.2. Europe
10.2.2.5.2.1. Market
Estimation, 2013 – 2019
10.2.2.5.2.2. Market
Forecast, 2020 – 2028
10.2.2.5.3. Asia
Pacific
10.2.2.5.3.1. Market
Estimation, 2013 – 2019
10.2.2.5.3.2. Market
Forecast, 2020 – 2028
10.2.2.5.4. Middle
East and Africa
10.2.2.5.4.1. Market
Estimation, 2013 – 2019
10.2.2.5.4.2. Market
Forecast, 2020 – 2028
10.2.2.5.5. Latin
America
10.2.2.5.5.1. Market
Estimation, 2013 – 2019
10.2.2.5.5.2. Market
Forecast, 2020 – 2028
10.3. Key
Segment for Channeling Investments
10.3.1. By
Organization Size
11. Global
Public Relations Tools Market Analysis and Forecasts, 2020 – 2028
11.1. Overview
11.2. Global
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
11.2.1. Consumer
Goods and Retail
11.2.1.1. Definition
11.2.1.2. Market
Estimation and Penetration, 2013 – 2019
11.2.1.3. Market
Forecast, 2020 – 2028
11.2.1.4. Compound
Annual Growth Rate (CAGR)
11.2.1.5. Regional
Bifurcation
11.2.1.5.1. North
America
11.2.1.5.1.1. Market
Estimation, 2013 – 2019
11.2.1.5.1.2. Market
Forecast, 2020 – 2028
11.2.1.5.2. Europe
11.2.1.5.2.1. Market
Estimation, 2013 – 2019
11.2.1.5.2.2. Market
Forecast, 2020 – 2028
11.2.1.5.3. Asia
Pacific
11.2.1.5.3.1. Market
Estimation, 2013 – 2019
11.2.1.5.3.2. Market
Forecast, 2020 – 2028
11.2.1.5.4. Middle
East and Africa
11.2.1.5.4.1. Market
Estimation, 2013 – 2019
11.2.1.5.4.2. Market
Forecast, 2020 – 2028
11.2.1.5.5. Latin
America
11.2.1.5.5.1. Market
Estimation, 2013 – 2019
11.2.1.5.5.2. Market
Forecast, 2020 – 2028
11.2.2. Government
and Public Sector
11.2.2.1. Definition
11.2.2.2. Market
Estimation and Penetration, 2013 – 2019
11.2.2.3. Market
Forecast, 2020 – 2028
11.2.2.4. Compound
Annual Growth Rate (CAGR)
11.2.2.5. Regional
Bifurcation
11.2.2.5.1. North
America
11.2.2.5.1.1. Market
Estimation, 2013 – 2019
11.2.2.5.1.2. Market
Forecast, 2020 – 2028
11.2.2.5.2. Europe
11.2.2.5.2.1. Market
Estimation, 2013 – 2019
11.2.2.5.2.2. Market
Forecast, 2020 – 2028
11.2.2.5.3. Asia
Pacific
11.2.2.5.3.1. Market
Estimation, 2013 – 2019
11.2.2.5.3.2. Market
Forecast, 2020 – 2028
11.2.2.5.4. Middle
East and Africa
11.2.2.5.4.1. Market
Estimation, 2013 – 2019
11.2.2.5.4.2. Market
Forecast, 2020 – 2028
11.2.2.5.5. Latin
America
11.2.2.5.5.1. Market
Estimation, 2013 – 2019
11.2.2.5.5.2. Market
Forecast, 2020 – 2028
11.2.3. Banking,
Financial Services and Insurance (BFSI)
11.2.3.1. Definition
11.2.3.2. Market
Estimation and Penetration, 2013 – 2019
11.2.3.3. Market
Forecast, 2020 – 2028
11.2.3.4. Compound
Annual Growth Rate (CAGR)
11.2.3.5. Regional
Bifurcation
11.2.3.5.1. North
America
11.2.3.5.1.1. Market
Estimation, 2013 – 2019
11.2.3.5.1.2. Market
Forecast, 2020 – 2028
11.2.3.5.2. Europe
11.2.3.5.2.1. Market
Estimation, 2013 – 2019
11.2.3.5.2.2. Market
Forecast, 2020 – 2028
11.2.3.5.3. Asia
Pacific
11.2.3.5.3.1. Market
Estimation, 2013 – 2019
11.2.3.5.3.2. Market
Forecast, 2020 – 2028
11.2.3.5.4. Middle
East and Africa
11.2.3.5.4.1. Market
Estimation, 2013 – 2019
11.2.3.5.4.2. Market
Forecast, 2020 – 2028
11.2.3.5.5. Latin
America
11.2.3.5.5.1. Market
Estimation, 2013 – 2019
11.2.3.5.5.2. Market
Forecast, 2020 – 2028
11.2.4. Healthcare
11.2.4.1. Definition
11.2.4.2. Market
Estimation and Penetration, 2013 – 2019
11.2.4.3. Market
Forecast, 2020 – 2028
11.2.4.4. Compound
Annual Growth Rate (CAGR)
11.2.4.5. Regional
Bifurcation
11.2.4.5.1. North
America
11.2.4.5.1.1. Market
Estimation, 2013 – 2019
11.2.4.5.1.2. Market
Forecast, 2020 – 2028
11.2.4.5.2. Europe
11.2.4.5.2.1. Market
Estimation, 2013 – 2019
11.2.4.5.2.2. Market
Forecast, 2020 – 2028
11.2.4.5.3. Asia
Pacific
11.2.4.5.3.1. Market
Estimation, 2013 – 2019
11.2.4.5.3.2. Market
Forecast, 2020 – 2028
11.2.4.5.4. Middle
East and Africa
11.2.4.5.4.1. Market
Estimation, 2013 – 2019
11.2.4.5.4.2. Market
Forecast, 2020 – 2028
11.2.4.5.5. Latin
America
11.2.4.5.5.1. Market
Estimation, 2013 – 2019
11.2.4.5.5.2. Market
Forecast, 2020 – 2028
11.2.5. Information
Technology and Telecommunications
11.2.5.1. Definition
11.2.5.2. Market
Estimation and Penetration, 2013 – 2019
11.2.5.3. Market
Forecast, 2020 – 2028
11.2.5.4. Compound
Annual Growth Rate (CAGR)
11.2.5.5. Regional
Bifurcation
11.2.5.5.1. North
America
11.2.5.5.1.1. Market
Estimation, 2013 – 2019
11.2.5.5.1.2. Market
Forecast, 2020 – 2028
11.2.5.5.2. Europe
11.2.5.5.2.1. Market
Estimation, 2013 – 2019
11.2.5.5.2.2. Market
Forecast, 2020 – 2028
11.2.5.5.3. Asia
Pacific
11.2.5.5.3.1. Market
Estimation, 2013 – 2019
11.2.5.5.3.2. Market
Forecast, 2020 – 2028
11.2.5.5.4. Middle
East and Africa
11.2.5.5.4.1. Market
Estimation, 2013 – 2019
11.2.5.5.4.2. Market
Forecast, 2020 – 2028
11.2.5.5.5. Latin
America
11.2.5.5.5.1. Market
Estimation, 2013 – 2019
11.2.5.5.5.2. Market
Forecast, 2020 – 2028
11.2.6. Marketing
and Advertising
11.2.6.1. Definition
11.2.6.2. Market
Estimation and Penetration, 2013 – 2019
11.2.6.3. Market
Forecast, 2020 – 2028
11.2.6.4. Compound
Annual Growth Rate (CAGR)
11.2.6.5. Regional
Bifurcation
11.2.6.5.1. North
America
11.2.6.5.1.1. Market
Estimation, 2013 – 2019
11.2.6.5.1.2. Market
Forecast, 2020 – 2028
11.2.6.5.2. Europe
11.2.6.5.2.1. Market
Estimation, 2013 – 2019
11.2.6.5.2.2. Market
Forecast, 2020 – 2028
11.2.6.5.3. Asia
Pacific
11.2.6.5.3.1. Market
Estimation, 2013 – 2019
11.2.6.5.3.2. Market
Forecast, 2020 – 2028
11.2.6.5.4. Middle
East and Africa
11.2.6.5.4.1. Market
Estimation, 2013 – 2019
11.2.6.5.4.2. Market
Forecast, 2020 – 2028
11.2.6.5.5. Latin
America
11.2.6.5.5.1. Market
Estimation, 2013 – 2019
11.2.6.5.5.2. Market
Forecast, 2020 – 2028
11.2.7. Media
and Entertainment
11.2.7.1. Definition
11.2.7.2. Market
Estimation and Penetration, 2013 – 2019
11.2.7.3. Market
Forecast, 2020 – 2028
11.2.7.4. Compound
Annual Growth Rate (CAGR)
11.2.7.5. Regional
Bifurcation
11.2.7.5.1. North
America
11.2.7.5.1.1. Market
Estimation, 2013 – 2019
11.2.7.5.1.2. Market
Forecast, 2020 – 2028
11.2.7.5.2. Europe
11.2.7.5.2.1. Market
Estimation, 2013 – 2019
11.2.7.5.2.2. Market
Forecast, 2020 – 2028
11.2.7.5.3. Asia
Pacific
11.2.7.5.3.1. Market
Estimation, 2013 – 2019
11.2.7.5.3.2. Market
Forecast, 2020 – 2028
11.2.7.5.4. Middle
East and Africa
11.2.7.5.4.1. Market
Estimation, 2013 – 2019
11.2.7.5.4.2. Market
Forecast, 2020 – 2028
11.2.7.5.5. Latin
America
11.2.7.5.5.1. Market
Estimation, 2013 – 2019
11.2.7.5.5.2. Market
Forecast, 2020 – 2028
11.2.8. Others
11.2.8.1. Definition
11.2.8.2. Market
Estimation and Penetration, 2013 – 2019
11.2.8.3. Market
Forecast, 2020 – 2028
11.2.8.4. Compound
Annual Growth Rate (CAGR)
11.2.8.5. Regional
Bifurcation
11.2.8.5.1. North
America
11.2.8.5.1.1. Market
Estimation, 2013 – 2019
11.2.8.5.1.2. Market
Forecast, 2020 – 2028
11.2.8.5.2. Europe
11.2.8.5.2.1. Market
Estimation, 2013 – 2019
11.2.8.5.2.2. Market
Forecast, 2020 – 2028
11.2.8.5.3. Asia
Pacific
11.2.8.5.3.1. Market
Estimation, 2013 – 2019
11.2.8.5.3.2. Market
Forecast, 2020 – 2028
11.2.8.5.4. Middle
East and Africa
11.2.8.5.4.1. Market
Estimation, 2013 – 2019
11.2.8.5.4.2. Market
Forecast, 2020 – 2028
11.2.8.5.5. Latin
America
11.2.8.5.5.1. Market
Estimation, 2013 – 2019
11.2.8.5.5.2. Market
Forecast, 2020 – 2028
11.3. Key
Segment for Channeling Investments
11.3.1. By
Verticals
12. North
America Public Relations Tools Market Analysis and Forecasts, 2020 - 2028
12.1. Overview
12.1.1. North
America Public Relations Tools Market Revenue (US$ Mn)
12.2. North
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
12.2.1. Cloud-Based
12.2.2. On-Premise
12.3. North
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
12.3.1. Social
Media and News Management
12.3.2. Content
Creation and Distribution
12.3.3. Consumer
and Audience Targeting
12.3.4. Contact
and Influencer Management
12.3.5. PR
Reporting and Analytics
12.3.6. Crisis
Management
12.3.7. Others
12.4. North
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
12.4.1. Large
Enterprises
12.4.2. Small
and Medium Enterprises
12.5. North
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
12.5.1. Consumer
Goods and Retail
12.5.2. Government
and Public Sector
12.5.3. Banking,
Financial Services and Insurance (BFSI)
12.5.4. Healthcare
12.5.5. Information
Technology and Telecommunications
12.5.6. Marketing
and Advertising
12.5.7. Media
and Entertainment
12.5.8. Others
12.6. North
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Country
12.6.1. U.S
12.6.1.1. U.S
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
12.6.1.1.1. Cloud-Based
12.6.1.1.2. On-Premise
12.6.1.2. U.S
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
12.6.1.2.1. Social
Media and News Management
12.6.1.2.2. Content
Creation and Distribution
12.6.1.2.3. Consumer
and Audience Targeting
12.6.1.2.4. Contact
and Influencer Management
12.6.1.2.5. PR
Reporting and Analytics
12.6.1.2.6. Crisis
Management
12.6.1.2.7. Others
12.6.1.3. U.S
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
12.6.1.3.1. Large
Enterprises
12.6.1.3.2. Small
and Medium Enterprises
12.6.1.4. U.S
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
12.6.1.4.1. Consumer
Goods and Retail
12.6.1.4.2. Government
and Public Sector
12.6.1.4.3. Banking,
Financial Services and Insurance (BFSI)
12.6.1.4.4. Healthcare
12.6.1.4.5. Information
Technology and Telecommunications
12.6.1.4.6. Marketing
and Advertising
12.6.1.4.7. Media
and Entertainment
12.6.1.4.8. Others
12.6.2. Canada
12.6.2.1. Canada
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
12.6.2.1.1. Cloud-Based
12.6.2.1.2. On-Premise
12.6.2.2. Canada
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
12.6.2.2.1. Social
Media and News Management
12.6.2.2.2. Content
Creation and Distribution
12.6.2.2.3. Consumer
and Audience Targeting
12.6.2.2.4. Contact
and Influencer Management
12.6.2.2.5. PR
Reporting and Analytics
12.6.2.2.6. Crisis
Management
12.6.2.2.7. Others
12.6.2.3. Canada
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
12.6.2.3.1. Large
Enterprises
12.6.2.3.2. Small
and Medium Enterprises
12.6.2.4. Canada
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
12.6.2.4.1. Consumer
Goods and Retail
12.6.2.4.2. Government
and Public Sector
12.6.2.4.3. Banking,
Financial Services and Insurance (BFSI)
12.6.2.4.4. Healthcare
12.6.2.4.5. Information
Technology and Telecommunications
12.6.2.4.6. Marketing
and Advertising
12.6.2.4.7. Media
and Entertainment
12.6.2.4.8. Others
12.6.3. Mexico
12.6.3.1. Mexico
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
12.6.3.1.1. Cloud-Based
12.6.3.1.2. On-Premise
12.6.3.2. Mexico
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
12.6.3.2.1. Social
Media and News Management
12.6.3.2.2. Content
Creation and Distribution
12.6.3.2.3. Consumer
and Audience Targeting
12.6.3.2.4. Contact
and Influencer Management
12.6.3.2.5. PR
Reporting and Analytics
12.6.3.2.6. Crisis
Management
12.6.3.2.7. Others
12.6.3.3. Mexico
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
12.6.3.3.1. Large
Enterprises
12.6.3.3.2. Small
and Medium Enterprises
12.6.3.4. Mexico
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
12.6.3.4.1. Consumer
Goods and Retail
12.6.3.4.2. Government
and Public Sector
12.6.3.4.3. Banking,
Financial Services and Insurance (BFSI)
12.6.3.4.4. Healthcare
12.6.3.4.5. Information
Technology and Telecommunications
12.6.3.4.6. Marketing
and Advertising
12.6.3.4.7. Media
and Entertainment
12.6.3.4.8. Others
12.6.4. Rest of
North America
12.6.4.1. Rest
of North America Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Deployment
12.6.4.1.1. Cloud-Based
12.6.4.1.2. On-Premise
12.6.4.2. Rest
of North America Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Application
12.6.4.2.1. Social
Media and News Management
12.6.4.2.2. Content
Creation and Distribution
12.6.4.2.3. Consumer
and Audience Targeting
12.6.4.2.4. Contact
and Influencer Management
12.6.4.2.5. PR
Reporting and Analytics
12.6.4.2.6. Crisis
Management
12.6.4.2.7. Others
12.6.4.3. Rest
of North America Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Organization Size
12.6.4.3.1. Large
Enterprises
12.6.4.3.2. Small
and Medium Enterprises
12.6.4.4. Rest
of North America Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Verticals
12.6.4.4.1. Consumer
Goods and Retail
12.6.4.4.2. Government
and Public Sector
12.6.4.4.3. Banking,
Financial Services and Insurance (BFSI)
12.6.4.4.4. Healthcare
12.6.4.4.5. Information
Technology and Telecommunications
12.6.4.4.6. Marketing
and Advertising
12.6.4.4.7. Media
and Entertainment
12.6.4.4.8. Others
12.7. Key
Segment for Channeling Investments
12.7.1. By
Country
12.7.2. By
Deployment
12.7.3. By
Application
12.7.4. By
Organization Size
12.7.5. By
Verticals
13. Europe
Public Relations Tools Market Analysis and Forecasts, 2020 - 2028
13.1. Overview
13.1.1. Europe
Public Relations Tools Market Revenue (US$ Mn)
13.2. Europe
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
13.2.1. Cloud-Based
13.2.2. On-Premise
13.3. Europe
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
13.3.1. Social
Media and News Management
13.3.2. Content
Creation and Distribution
13.3.3. Consumer
and Audience Targeting
13.3.4. Contact
and Influencer Management
13.3.5. PR
Reporting and Analytics
13.3.6. Crisis
Management
13.3.7. Others
13.4. Europe
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
13.4.1. Large
Enterprises
13.4.2. Small
and Medium Enterprises
13.5. Europe
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
13.5.1. Consumer
Goods and Retail
13.5.2. Government
and Public Sector
13.5.3. Banking,
Financial Services and Insurance (BFSI)
13.5.4. Healthcare
13.5.5. Information
Technology and Telecommunications
13.5.6. Marketing
and Advertising
13.5.7. Media
and Entertainment
13.5.8. Others
13.6. Europe
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Country
13.6.1. France
13.6.1.1. France
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
13.6.1.1.1. Cloud-Based
13.6.1.1.2. On-Premise
13.6.1.2. France
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
13.6.1.2.1. Social
Media and News Management
13.6.1.2.2. Content
Creation and Distribution
13.6.1.2.3. Consumer
and Audience Targeting
13.6.1.2.4. Contact
and Influencer Management
13.6.1.2.5. PR Reporting
and Analytics
13.6.1.2.6. Crisis
Management
13.6.1.2.7. Others
13.6.1.3. France
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
13.6.1.3.1. Large
Enterprises
13.6.1.3.2. Small
and Medium Enterprises
13.6.1.4. France
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
13.6.1.4.1. Consumer
Goods and Retail
13.6.1.4.2. Government
and Public Sector
13.6.1.4.3. Banking,
Financial Services and Insurance (BFSI)
13.6.1.4.4. Healthcare
13.6.1.4.5. Information
Technology and Telecommunications
13.6.1.4.6. Marketing
and Advertising
13.6.1.4.7. Media
and Entertainment
13.6.1.4.8. Others
13.6.2. The UK
13.6.2.1. The
UK Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
13.6.2.1.1. Cloud-Based
13.6.2.1.2. On-Premise
13.6.2.2. The
UK Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
13.6.2.2.1. Social
Media and News Management
13.6.2.2.2. Content
Creation and Distribution
13.6.2.2.3. Consumer
and Audience Targeting
13.6.2.2.4. Contact
and Influencer Management
13.6.2.2.5. PR
Reporting and Analytics
13.6.2.2.6. Crisis
Management
13.6.2.2.7. Others
13.6.2.3. The
UK Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
13.6.2.3.1. Large
Enterprises
13.6.2.3.2. Small
and Medium Enterprises
13.6.2.4. The
UK Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
13.6.2.4.1. Consumer
Goods and Retail
13.6.2.4.2. Government
and Public Sector
13.6.2.4.3. Banking,
Financial Services and Insurance (BFSI)
13.6.2.4.4. Healthcare
13.6.2.4.5. Information
Technology and Telecommunications
13.6.2.4.6. Marketing
and Advertising
13.6.2.4.7. Media
and Entertainment
13.6.2.4.8. Others
13.6.3. Spain
13.6.3.1. Spain
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
13.6.3.1.1. Cloud-Based
13.6.3.1.2. On-Premise
13.6.3.2. Spain
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
13.6.3.2.1. Social
Media and News Management
13.6.3.2.2. Content
Creation and Distribution
13.6.3.2.3. Consumer
and Audience Targeting
13.6.3.2.4. Contact
and Influencer Management
13.6.3.2.5. PR
Reporting and Analytics
13.6.3.2.6. Crisis
Management
13.6.3.2.7. Others
13.6.3.3. Spain
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
13.6.3.3.1. Large
Enterprises
13.6.3.3.2. Small
and Medium Enterprises
13.6.3.4. Spain
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
13.6.3.4.1. Consumer
Goods and Retail
13.6.3.4.2. Government
and Public Sector
13.6.3.4.3. Banking,
Financial Services and Insurance (BFSI)
13.6.3.4.4. Healthcare
13.6.3.4.5. Information
Technology and Telecommunications
13.6.3.4.6. Marketing
and Advertising
13.6.3.4.7. Media
and Entertainment
13.6.3.4.8. Others
13.6.4. Germany
13.6.4.1. Germany
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
13.6.4.1.1. Cloud-Based
13.6.4.1.2. On-Premise
13.6.4.2. Germany
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
13.6.4.2.1. Social
Media and News Management
13.6.4.2.2. Content
Creation and Distribution
13.6.4.2.3. Consumer
and Audience Targeting
13.6.4.2.4. Contact
and Influencer Management
13.6.4.2.5. PR
Reporting and Analytics
13.6.4.2.6. Crisis
Management
13.6.4.2.7. Others
13.6.4.3. Germany
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
13.6.4.3.1. Large
Enterprises
13.6.4.3.2. Small
and Medium Enterprises
13.6.4.4. Germany
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
13.6.4.4.1. Consumer
Goods and Retail
13.6.4.4.2. Government
and Public Sector
13.6.4.4.3. Banking,
Financial Services and Insurance (BFSI)
13.6.4.4.4. Healthcare
13.6.4.4.5. Information
Technology and Telecommunications
13.6.4.4.6. Marketing
and Advertising
13.6.4.4.7. Media
and Entertainment
13.6.4.4.8. Others
13.6.5. Italy
13.6.5.1. Italy
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
13.6.5.1.1. Cloud-Based
13.6.5.1.2. On-Premise
13.6.5.2. Italy
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
13.6.5.2.1. Social
Media and News Management
13.6.5.2.2. Content
Creation and Distribution
13.6.5.2.3. Consumer
and Audience Targeting
13.6.5.2.4. Contact
and Influencer Management
13.6.5.2.5. PR
Reporting and Analytics
13.6.5.2.6. Crisis
Management
13.6.5.2.7. Others
13.6.5.3. Italy
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
13.6.5.3.1. Large
Enterprises
13.6.5.3.2. Small
and Medium Enterprises
13.6.5.4. Italy
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
13.6.5.4.1. Consumer
Goods and Retail
13.6.5.4.2. Government
and Public Sector
13.6.5.4.3. Banking,
Financial Services and Insurance (BFSI)
13.6.5.4.4. Healthcare
13.6.5.4.5. Information
Technology and Telecommunications
13.6.5.4.6. Marketing
and Advertising
13.6.5.4.7. Media
and Entertainment
13.6.5.4.8. Others
13.6.6. Nordic
Countries
13.6.6.1. Nordic
Countries Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
13.6.6.1.1. Cloud-Based
13.6.6.1.2. On-Premise
13.6.6.2. Nordic
Countries Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
13.6.6.2.1. Social
Media and News Management
13.6.6.2.2. Content
Creation and Distribution
13.6.6.2.3. Consumer
and Audience Targeting
13.6.6.2.4. Contact
and Influencer Management
13.6.6.2.5. PR
Reporting and Analytics
13.6.6.2.6. Crisis
Management
13.6.6.2.7. Others
13.6.6.3. Nordic
Countries Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
13.6.6.3.1. Large
Enterprises
13.6.6.3.2. Small
and Medium Enterprises
13.6.6.4. Nordic
Countries Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
13.6.6.4.1. Consumer
Goods and Retail
13.6.6.4.2. Government
and Public Sector
13.6.6.4.3. Banking,
Financial Services and Insurance (BFSI)
13.6.6.4.4. Healthcare
13.6.6.4.5. Information
Technology and Telecommunications
13.6.6.4.6. Marketing
and Advertising
13.6.6.4.7. Media
and Entertainment
13.6.6.4.8. Others
13.6.6.5. Nordic
Countries Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Country
13.6.6.5.1. Denmark
13.6.6.5.2. Finland
13.6.6.5.3. Iceland
13.6.6.5.4. Sweden
13.6.6.5.5. Norway
13.6.7. Benelux
Union
13.6.7.1. Benelux
Union Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
13.6.7.1.1. Cloud-Based
13.6.7.1.2. On-Premise
13.6.7.2. Benelux
Union Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
13.6.7.2.1. Social
Media and News Management
13.6.7.2.2. Content
Creation and Distribution
13.6.7.2.3. Consumer
and Audience Targeting
13.6.7.2.4. Contact
and Influencer Management
13.6.7.2.5. PR
Reporting and Analytics
13.6.7.2.6. Crisis
Management
13.6.7.2.7. Others
13.6.7.3. Benelux
Union Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
13.6.7.3.1. Large
Enterprises
13.6.7.3.2. Small
and Medium Enterprises
13.6.7.4. Benelux
Union Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
13.6.7.4.1. Consumer
Goods and Retail
13.6.7.4.2. Government
and Public Sector
13.6.7.4.3. Banking,
Financial Services and Insurance (BFSI)
13.6.7.4.4. Healthcare
13.6.7.4.5. Information
Technology and Telecommunications
13.6.7.4.6. Marketing
and Advertising
13.6.7.4.7. Media
and Entertainment
13.6.7.4.8. Others
13.6.7.5. Benelux
Union Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Country
13.6.7.5.1. Belgium
13.6.7.5.2. The
Netherlands
13.6.7.5.3. Luxembourg
13.6.8. Rest of
Europe
13.6.8.1. Rest
of Europe Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
13.6.8.1.1. Cloud-Based
13.6.8.1.2. On-Premise
13.6.8.2. Rest
of Europe Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
13.6.8.2.1. Social
Media and News Management
13.6.8.2.2. Content
Creation and Distribution
13.6.8.2.3. Consumer
and Audience Targeting
13.6.8.2.4. Contact
and Influencer Management
13.6.8.2.5. PR
Reporting and Analytics
13.6.8.2.6. Crisis
Management
13.6.8.2.7. Others
13.6.8.3. Rest
of Europe Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
13.6.8.3.1. Large
Enterprises
13.6.8.3.2. Small
and Medium Enterprises
13.6.8.4. Rest
of Europe Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
13.6.8.4.1. Consumer
Goods and Retail
13.6.8.4.2. Government
and Public Sector
13.6.8.4.3. Banking,
Financial Services and Insurance (BFSI)
13.6.8.4.4. Healthcare
13.6.8.4.5. Information
Technology and Telecommunications
13.6.8.4.6. Marketing
and Advertising
13.6.8.4.7. Media
and Entertainment
13.6.8.4.8. Others
13.7. Key Segment
for Channeling Investments
13.7.1. By
Country
13.7.2. By
Deployment
13.7.3. By
Application
13.7.4. By
Organization Size
13.7.5. By
Verticals
14. Asia
Pacific Public Relations Tools Market Analysis and Forecasts, 2020 - 2028
14.1. Overview
14.1.1. Asia
Pacific Public Relations Tools Market Revenue (US$ Mn)
14.2. Asia
Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
14.2.1. Cloud-Based
14.2.2. On-Premise
14.3. Asia
Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
14.3.1. Social
Media and News Management
14.3.2. Content
Creation and Distribution
14.3.3. Consumer
and Audience Targeting
14.3.4. Contact
and Influencer Management
14.3.5. PR
Reporting and Analytics
14.3.6. Crisis
Management
14.3.7. Others
14.4. Asia
Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
14.4.1. Large
Enterprises
14.4.2. Small
and Medium Enterprises
14.5. Asia
Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
14.5.1. Consumer
Goods and Retail
14.5.2. Government
and Public Sector
14.5.3. Banking,
Financial Services and Insurance (BFSI)
14.5.4. Healthcare
14.5.5. Information
Technology and Telecommunications
14.5.6. Marketing
and Advertising
14.5.7. Media
and Entertainment
14.5.8. Others
14.6. Asia
Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Country
14.6.1. China
14.6.1.1. China
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
14.6.1.1.1. Cloud-Based
14.6.1.1.2. On-Premise
14.6.1.2. China
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
14.6.1.2.1. Social
Media and News Management
14.6.1.2.2. Content
Creation and Distribution
14.6.1.2.3. Consumer
and Audience Targeting
14.6.1.2.4. Contact
and Influencer Management
14.6.1.2.5. PR
Reporting and Analytics
14.6.1.2.6. Crisis
Management
14.6.1.2.7. Others
14.6.1.3. China
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
14.6.1.3.1. Large
Enterprises
14.6.1.3.2. Small
and Medium Enterprises
14.6.1.4. China
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
14.6.1.4.1. Consumer
Goods and Retail
14.6.1.4.2. Government
and Public Sector
14.6.1.4.3. Banking,
Financial Services and Insurance (BFSI)
14.6.1.4.4. Healthcare
14.6.1.4.5. Information
Technology and Telecommunications
14.6.1.4.6. Marketing
and Advertising
14.6.1.4.7. Media
and Entertainment
14.6.1.4.8. Others
14.6.2. Japan
14.6.2.1. Japan
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
14.6.2.1.1. Cloud-Based
14.6.2.1.2. On-Premise
14.6.2.2. Japan
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
14.6.2.2.1. Social
Media and News Management
14.6.2.2.2. Content
Creation and Distribution
14.6.2.2.3. Consumer
and Audience Targeting
14.6.2.2.4. Contact
and Influencer Management
14.6.2.2.5. PR
Reporting and Analytics
14.6.2.2.6. Crisis
Management
14.6.2.2.7. Others
14.6.2.3. Japan
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
14.6.2.3.1. Large
Enterprises
14.6.2.3.2. Small
and Medium Enterprises
14.6.2.4. Japan
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
14.6.2.4.1. Consumer
Goods and Retail
14.6.2.4.2. Government
and Public Sector
14.6.2.4.3. Banking,
Financial Services and Insurance (BFSI)
14.6.2.4.4. Healthcare
14.6.2.4.5. Information
Technology and Telecommunications
14.6.2.4.6. Marketing
and Advertising
14.6.2.4.7. Media
and Entertainment
14.6.2.4.8. Others
14.6.3. India
14.6.3.1. India
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
14.6.3.1.1. Cloud-Based
14.6.3.1.2. On-Premise
14.6.3.2. India
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
14.6.3.2.1. Social
Media and News Management
14.6.3.2.2. Content
Creation and Distribution
14.6.3.2.3. Consumer
and Audience Targeting
14.6.3.2.4. Contact
and Influencer Management
14.6.3.2.5. PR
Reporting and Analytics
14.6.3.2.6. Crisis
Management
14.6.3.2.7. Others
14.6.3.3. India
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
14.6.3.3.1. Large
Enterprises
14.6.3.3.2. Small
and Medium Enterprises
14.6.3.4. India
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
14.6.3.4.1. Consumer
Goods and Retail
14.6.3.4.2. Government
and Public Sector
14.6.3.4.3. Banking,
Financial Services and Insurance (BFSI)
14.6.3.4.4. Healthcare
14.6.3.4.5. Information
Technology and Telecommunications
14.6.3.4.6. Marketing
and Advertising
14.6.3.4.7. Media
and Entertainment
14.6.3.4.8. Others
14.6.4. New
Zealand
14.6.4.1. New
Zealand Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
14.6.4.1.1. Cloud-Based
14.6.4.1.2. On-Premise
14.6.4.2. New
Zealand Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
14.6.4.2.1. Social
Media and News Management
14.6.4.2.2. Content
Creation and Distribution
14.6.4.2.3. Consumer
and Audience Targeting
14.6.4.2.4. Contact
and Influencer Management
14.6.4.2.5. PR
Reporting and Analytics
14.6.4.2.6. Crisis
Management
14.6.4.2.7. Others
14.6.4.3. New
Zealand Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
14.6.4.3.1. Large
Enterprises
14.6.4.3.2. Small
and Medium Enterprises
14.6.4.4. New
Zealand Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
14.6.4.4.1. Consumer
Goods and Retail
14.6.4.4.2. Government
and Public Sector
14.6.4.4.3. Banking,
Financial Services and Insurance (BFSI)
14.6.4.4.4. Healthcare
14.6.4.4.5. Information
Technology and Telecommunications
14.6.4.4.6. Marketing
and Advertising
14.6.4.4.7. Media
and Entertainment
14.6.4.4.8. Others
14.6.5. Australia
14.6.5.1. Australia
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
14.6.5.1.1. Cloud-Based
14.6.5.1.2. On-Premise
14.6.5.2. Australia
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
14.6.5.2.1. Social
Media and News Management
14.6.5.2.2. Content
Creation and Distribution
14.6.5.2.3. Consumer
and Audience Targeting
14.6.5.2.4. Contact
and Influencer Management
14.6.5.2.5. PR
Reporting and Analytics
14.6.5.2.6. Crisis
Management
14.6.5.2.7. Others
14.6.5.3. Australia
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
14.6.5.3.1. Large
Enterprises
14.6.5.3.2. Small
and Medium Enterprises
14.6.5.4. Australia
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
14.6.5.4.1. Consumer
Goods and Retail
14.6.5.4.2. Government
and Public Sector
14.6.5.4.3. Banking,
Financial Services and Insurance (BFSI)
14.6.5.4.4. Healthcare
14.6.5.4.5. Information
Technology and Telecommunications
14.6.5.4.6. Marketing
and Advertising
14.6.5.4.7. Media
and Entertainment
14.6.5.4.8. Others
14.6.6. South
Korea
14.6.6.1. South
Korea Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
14.6.6.1.1. Cloud-Based
14.6.6.1.2. On-Premise
14.6.6.2. South
Korea Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
14.6.6.2.1. Social
Media and News Management
14.6.6.2.2. Content
Creation and Distribution
14.6.6.2.3. Consumer
and Audience Targeting
14.6.6.2.4. Contact
and Influencer Management
14.6.6.2.5. PR
Reporting and Analytics
14.6.6.2.6. Crisis
Management
14.6.6.2.7. Others
14.6.6.3. South
Korea Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
14.6.6.3.1. Large
Enterprises
14.6.6.3.2. Small
and Medium Enterprises
14.6.6.4. South
Korea Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
14.6.6.4.1. Consumer
Goods and Retail
14.6.6.4.2. Government
and Public Sector
14.6.6.4.3. Banking,
Financial Services and Insurance (BFSI)
14.6.6.4.4. Healthcare
14.6.6.4.5. Information
Technology and Telecommunications
14.6.6.4.6. Marketing
and Advertising
14.6.6.4.7. Media
and Entertainment
14.6.6.4.8. Others
14.6.7. Southeast
Asia
14.6.7.1. Southeast
Asia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
14.6.7.1.1. Cloud-Based
14.6.7.1.2. On-Premise
14.6.7.2. Southeast
Asia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
14.6.7.2.1. Social
Media and News Management
14.6.7.2.2. Content
Creation and Distribution
14.6.7.2.3. Consumer
and Audience Targeting
14.6.7.2.4. Contact
and Influencer Management
14.6.7.2.5. PR
Reporting and Analytics
14.6.7.2.6. Crisis
Management
14.6.7.2.7. Others
14.6.7.3. Southeast
Asia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
14.6.7.3.1. Large
Enterprises
14.6.7.3.2. Small
and Medium Enterprises
14.6.7.4. Southeast
Asia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
14.6.7.4.1. Consumer
Goods and Retail
14.6.7.4.2. Government
and Public Sector
14.6.7.4.3. Banking,
Financial Services and Insurance (BFSI)
14.6.7.4.4. Healthcare
14.6.7.4.5. Information
Technology and Telecommunications
14.6.7.4.6. Marketing
and Advertising
14.6.7.4.7. Media
and Entertainment
14.6.7.4.8. Others
14.6.7.5. Southeast
Asia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Country
14.6.7.5.1. Indonesia
14.6.7.5.2. Thailand
14.6.7.5.3. Malaysia
14.6.7.5.4. Singapore
14.6.7.5.5. Rest
of Southeast Asia
14.6.8. Rest of
Asia Pacific
14.6.8.1. Rest
of Asia Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Deployment
14.6.8.1.1. Cloud-Based
14.6.8.1.2. On-Premise
14.6.8.2. Rest
of Asia Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Application
14.6.8.2.1. Social
Media and News Management
14.6.8.2.2. Content
Creation and Distribution
14.6.8.2.3. Consumer
and Audience Targeting
14.6.8.2.4. Contact
and Influencer Management
14.6.8.2.5. PR
Reporting and Analytics
14.6.8.2.6. Crisis
Management
14.6.8.2.7. Others
14.6.8.3. Rest
of Asia Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Organization Size
14.6.8.3.1. Large
Enterprises
14.6.8.3.2. Small
and Medium Enterprises
14.6.8.4. Rest
of Asia Pacific Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Verticals
14.6.8.4.1. Consumer
Goods and Retail
14.6.8.4.2. Government
and Public Sector
14.6.8.4.3. Banking,
Financial Services and Insurance (BFSI)
14.6.8.4.4. Healthcare
14.6.8.4.5. Information
Technology and Telecommunications
14.6.8.4.6. Marketing
and Advertising
14.6.8.4.7. Media
and Entertainment
14.6.8.4.8. Others
14.7. Key
Segment for Channeling Investments
14.7.1. By
Country
14.7.2. By
Deployment
14.7.3. By
Application
14.7.4. By
Organization Size
14.7.5. By
Verticals
15. Middle
East and Africa Public Relations Tools Market Analysis and Forecasts, 2020 -
2028
15.1. Overview
15.1.1. Middle
East and Africa Public Relations Tools Market Revenue (US$ Mn)
15.2. Middle
East and Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Deployment
15.2.1. Cloud-Based
15.2.2. On-Premise
15.3. Middle
East and Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Application
15.3.1. Social
Media and News Management
15.3.2. Content
Creation and Distribution
15.3.3. Consumer
and Audience Targeting
15.3.4. Contact
and Influencer Management
15.3.5. PR
Reporting and Analytics
15.3.6. Crisis
Management
15.3.7. Others
15.4. Middle
East and Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Organization Size
15.4.1. Large
Enterprises
15.4.2. Small
and Medium Enterprises
15.5. Middle
East and Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Verticals
15.5.1. Consumer
Goods and Retail
15.5.2. Government
and Public Sector
15.5.3. Banking,
Financial Services and Insurance (BFSI)
15.5.4. Healthcare
15.5.5. Information
Technology and Telecommunications
15.5.6. Marketing
and Advertising
15.5.7. Media
and Entertainment
15.5.8. Others
15.6. Middle
East and Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Country
15.6.1. Saudi
Arabia
15.6.1.1. Saudi
Arabia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
15.6.1.1.1. Cloud-Based
15.6.1.1.2. On-Premise
15.6.1.2. Saudi
Arabia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
15.6.1.2.1. Social
Media and News Management
15.6.1.2.2. Content
Creation and Distribution
15.6.1.2.3. Consumer
and Audience Targeting
15.6.1.2.4. Contact
and Influencer Management
15.6.1.2.5. PR
Reporting and Analytics
15.6.1.2.6. Crisis
Management
15.6.1.2.7. Others
15.6.1.3. Saudi
Arabia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
15.6.1.3.1. Large
Enterprises
15.6.1.3.2. Small
and Medium Enterprises
15.6.1.4. Saudi
Arabia Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
15.6.1.4.1. Consumer
Goods and Retail
15.6.1.4.2. Government
and Public Sector
15.6.1.4.3. Banking,
Financial Services and Insurance (BFSI)
15.6.1.4.4. Healthcare
15.6.1.4.5. Information
Technology and Telecommunications
15.6.1.4.6. Marketing
and Advertising
15.6.1.4.7. Media
and Entertainment
15.6.1.4.8. Others
15.6.2. UAE
15.6.2.1. UAE
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
15.6.2.1.1. Cloud-Based
15.6.2.1.2. On-Premise
15.6.2.2. UAE
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
15.6.2.2.1. Social
Media and News Management
15.6.2.2.2. Content
Creation and Distribution
15.6.2.2.3. Consumer
and Audience Targeting
15.6.2.2.4. Contact
and Influencer Management
15.6.2.2.5. PR
Reporting and Analytics
15.6.2.2.6. Crisis
Management
15.6.2.2.7. Others
15.6.2.3. UAE
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
15.6.2.3.1. Large
Enterprises
15.6.2.3.2. Small
and Medium Enterprises
15.6.2.4. UAE
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
15.6.2.4.1. Consumer
Goods and Retail
15.6.2.4.2. Government
and Public Sector
15.6.2.4.3. Banking,
Financial Services and Insurance (BFSI)
15.6.2.4.4. Healthcare
15.6.2.4.5. Information
Technology and Telecommunications
15.6.2.4.6. Marketing
and Advertising
15.6.2.4.7. Media
and Entertainment
15.6.2.4.8. Others
15.6.3. Egypt
15.6.3.1. Egypt
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
15.6.3.1.1. Cloud-Based
15.6.3.1.2. On-Premise
15.6.3.2. Egypt
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
15.6.3.2.1. Social
Media and News Management
15.6.3.2.2. Content
Creation and Distribution
15.6.3.2.3. Consumer
and Audience Targeting
15.6.3.2.4. Contact
and Influencer Management
15.6.3.2.5. PR
Reporting and Analytics
15.6.3.2.6. Crisis
Management
15.6.3.2.7. Others
15.6.3.3. Egypt
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
15.6.3.3.1. Large
Enterprises
15.6.3.3.2. Small
and Medium Enterprises
15.6.3.4. Egypt
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
15.6.3.4.1. Consumer
Goods and Retail
15.6.3.4.2. Government
and Public Sector
15.6.3.4.3. Banking,
Financial Services and Insurance (BFSI)
15.6.3.4.4. Healthcare
15.6.3.4.5. Information
Technology and Telecommunications
15.6.3.4.6. Marketing
and Advertising
15.6.3.4.7. Media
and Entertainment
15.6.3.4.8. Others
15.6.4. Kuwait
15.6.4.1. Kuwait
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
15.6.4.1.1. Cloud-Based
15.6.4.1.2. On-Premise
15.6.4.2. Kuwait
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
15.6.4.2.1. Social
Media and News Management
15.6.4.2.2. Content
Creation and Distribution
15.6.4.2.3. Consumer
and Audience Targeting
15.6.4.2.4. Contact
and Influencer Management
15.6.4.2.5. PR
Reporting and Analytics
15.6.4.2.6. Crisis
Management
15.6.4.2.7. Others
15.6.4.3. Kuwait
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
15.6.4.3.1. Large
Enterprises
15.6.4.3.2. Small
and Medium Enterprises
15.6.4.4. Kuwait
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
15.6.4.4.1. Consumer
Goods and Retail
15.6.4.4.2. Government
and Public Sector
15.6.4.4.3. Banking,
Financial Services and Insurance (BFSI)
15.6.4.4.4. Healthcare
15.6.4.4.5. Information
Technology and Telecommunications
15.6.4.4.6. Marketing
and Advertising
15.6.4.4.7. Media
and Entertainment
15.6.4.4.8. Others
15.6.5. South
Africa
15.6.5.1. South
Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Deployment
15.6.5.1.1. Cloud-Based
15.6.5.1.2. On-Premise
15.6.5.2. South
Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
15.6.5.2.1. Social
Media and News Management
15.6.5.2.2. Content
Creation and Distribution
15.6.5.2.3. Consumer
and Audience Targeting
15.6.5.2.4. Contact
and Influencer Management
15.6.5.2.5. PR
Reporting and Analytics
15.6.5.2.6. Crisis
Management
15.6.5.2.7. Others
15.6.5.3. South
Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
15.6.5.3.1. Large
Enterprises
15.6.5.3.2. Small
and Medium Enterprises
15.6.5.4. South
Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
15.6.5.4.1. Consumer
Goods and Retail
15.6.5.4.2. Government
and Public Sector
15.6.5.4.3. Banking,
Financial Services and Insurance (BFSI)
15.6.5.4.4. Healthcare
15.6.5.4.5. Information
Technology and Telecommunications
15.6.5.4.6. Marketing
and Advertising
15.6.5.4.7. Media
and Entertainment
15.6.5.4.8. Others
15.6.6. Rest of
Middle East & Africa
15.6.6.1. Rest
of Middle East & Africa Public Relations Tools Market Revenue (US$ Mn) and
Forecasts, By Deployment
15.6.6.1.1. Cloud-Based
15.6.6.1.2. On-Premise
15.6.6.2. Rest
of Middle East & Africa Public Relations Tools Market Revenue (US$ Mn) and
Forecasts, By Application
15.6.6.2.1. Social
Media and News Management
15.6.6.2.2. Content
Creation and Distribution
15.6.6.2.3. Consumer
and Audience Targeting
15.6.6.2.4. Contact
and Influencer Management
15.6.6.2.5. PR
Reporting and Analytics
15.6.6.2.6. Crisis
Management
15.6.6.2.7. Others
15.6.6.3. Rest
of Middle East & Africa Public Relations Tools Market Revenue (US$ Mn) and
Forecasts, By Organization Size
15.6.6.3.1. Large
Enterprises
15.6.6.3.2. Small
and Medium Enterprises
15.6.6.4. Rest
of Middle East & Africa Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Verticals
15.6.6.4.1. Consumer
Goods and Retail
15.6.6.4.2. Government
and Public Sector
15.6.6.4.3. Banking,
Financial Services and Insurance (BFSI)
15.6.6.4.4. Healthcare
15.6.6.4.5. Information
Technology and Telecommunications
15.6.6.4.6. Marketing
and Advertising
15.6.6.4.7. Media
and Entertainment
15.6.6.4.8. Others
15.7. Key
Segment for Channeling Investments
15.7.1. By
Country
15.7.2. By
Deployment
15.7.3. By
Application
15.7.4. By
Organization Size
15.7.5. By
Verticals
16. Latin
America Public Relations Tools Market Analysis and Forecasts, 2020 - 2028
16.1. Overview
16.1.1. Latin
America Public Relations Tools Market Revenue (US$ Mn)
16.2. Latin America
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
16.2.1. Cloud-Based
16.2.2. On-Premise
16.3. Latin
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Application
16.3.1. Social
Media and News Management
16.3.2. Content
Creation and Distribution
16.3.3. Consumer
and Audience Targeting
16.3.4. Contact
and Influencer Management
16.3.5. PR
Reporting and Analytics
16.3.6. Crisis
Management
16.3.7. Others
16.4. Latin
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Organization Size
16.4.1. Large
Enterprises
16.4.2. Small
and Medium Enterprises
16.5. Latin
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Verticals
16.5.1. Consumer
Goods and Retail
16.5.2. Government
and Public Sector
16.5.3. Banking,
Financial Services and Insurance (BFSI)
16.5.4. Healthcare
16.5.5. Information
Technology and Telecommunications
16.5.6. Marketing
and Advertising
16.5.7. Media
and Entertainment
16.5.8. Others
16.6. Latin
America Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By
Country
16.6.1. Brazil
16.6.1.1. Brazil
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
16.6.1.1.1. Cloud-Based
16.6.1.1.2. On-Premise
16.6.1.2. Brazil
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
16.6.1.2.1. Social
Media and News Management
16.6.1.2.2. Content
Creation and Distribution
16.6.1.2.3. Consumer
and Audience Targeting
16.6.1.2.4. Contact
and Influencer Management
16.6.1.2.5. PR
Reporting and Analytics
16.6.1.2.6. Crisis
Management
16.6.1.2.7. Others
16.6.1.3. Brazil
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
16.6.1.3.1. Large
Enterprises
16.6.1.3.2. Small
and Medium Enterprises
16.6.1.4. Brazil
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
16.6.1.4.1. Consumer
Goods and Retail
16.6.1.4.2. Government
and Public Sector
16.6.1.4.3. Banking,
Financial Services and Insurance (BFSI)
16.6.1.4.4. Healthcare
16.6.1.4.5. Information
Technology and Telecommunications
16.6.1.4.6. Marketing
and Advertising
16.6.1.4.7. Media
and Entertainment
16.6.1.4.8. Others
16.6.2. Argentina
16.6.2.1. Argentina
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Deployment
16.6.2.1.1. Cloud-Based
16.6.2.1.2. On-Premise
16.6.2.2. Argentina
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Application
16.6.2.2.1. Social
Media and News Management
16.6.2.2.2. Content
Creation and Distribution
16.6.2.2.3. Consumer
and Audience Targeting
16.6.2.2.4. Contact
and Influencer Management
16.6.2.2.5. PR
Reporting and Analytics
16.6.2.2.6. Crisis
Management
16.6.2.2.7. Others
16.6.2.3. Argentina
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Organization
Size
16.6.2.3.1. Large
Enterprises
16.6.2.3.2. Small
and Medium Enterprises
16.6.2.4. Argentina
Public Relations Tools Market Revenue (US$ Mn) and Forecasts, By Verticals
16.6.2.4.1. Consumer
Goods and Retail
16.6.2.4.2. Government
and Public Sector
16.6.2.4.3. Banking,
Financial Services and Insurance (BFSI)
16.6.2.4.4. Healthcare
16.6.2.4.5. Information
Technology and Telecommunications
16.6.2.4.6. Marketing
and Advertising
16.6.2.4.7. Media
and Entertainment
16.6.2.4.8. Others
16.6.3. Rest of
Latin America
16.6.3.1. Rest
of Latin America Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Deployment
16.6.3.1.1. Cloud-Based
16.6.3.1.2. On-Premise
16.6.3.2. Rest
of Latin America Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Application
16.6.3.2.1. Social
Media and News Management
16.6.3.2.2. Content
Creation and Distribution
16.6.3.2.3. Consumer
and Audience Targeting
16.6.3.2.4. Contact
and Influencer Management
16.6.3.2.5. PR
Reporting and Analytics
16.6.3.2.6. Crisis
Management
16.6.3.2.7. Others
16.6.3.3. Rest
of Latin America Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Organization Size
16.6.3.3.1. Large
Enterprises
16.6.3.3.2. Small
and Medium Enterprises
16.6.3.4. Rest
of Latin America Public Relations Tools Market Revenue (US$ Mn) and Forecasts,
By Verticals
16.6.3.4.1. Consumer
Goods and Retail
16.6.3.4.2. Government
and Public Sector
16.6.3.4.3. Banking,
Financial Services and Insurance (BFSI)
16.6.3.4.4. Healthcare
16.6.3.4.5. Information
Technology and Telecommunications
16.6.3.4.6. Marketing
and Advertising
16.6.3.4.7. Media
and Entertainment
16.6.3.4.8. Others
16.7. Key
Segment for Channeling Investments
16.7.1. By Country
16.7.2. By
Deployment
16.7.3. By
Application
16.7.4. By
Organization Size
16.7.5. By
Verticals
17. Competitive
Benchmarking
17.1. Market
Share Analysis, 2019
17.2. Global
Presence and Growth Strategies
17.2.1. Mergers
and Acquisitions
17.2.2. Product
Launches
17.2.3. Investments
Trends
17.2.4. R&D
Initiatives
18. Player
Profiles
18.1. Agility
PR Solutions LLC
18.1.1. Company
Details
18.1.2. Company
Overview
18.1.3. Product
Offerings
18.1.4. Key
Developments
18.1.5. Financial
Analysis
18.1.6. SWOT
Analysis
18.1.7. Business
Strategies
18.2. Cision
Ltd.
18.2.1. Company
Details
18.2.2. Company
Overview
18.2.3. Product
Offerings
18.2.4. Key
Developments
18.2.5. Financial
Analysis
18.2.6. SWOT Analysis
18.2.7. Business
Strategies
18.3. Critical
Mention, Inc.
18.3.1. Company
Details
18.3.2. Company
Overview
18.3.3. Product
Offerings
18.3.4. Key
Developments
18.3.5. Financial
Analysis
18.3.6. SWOT
Analysis
18.3.7. Business
Strategies
18.4. iPR
Software, Inc.
18.4.1. Company
Details
18.4.2. Company
Overview
18.4.3. Product
Offerings
18.4.4. Key Developments
18.4.5. Financial
Analysis
18.4.6. SWOT
Analysis
18.4.7. Business
Strategies
18.5. Iris PR
Software
18.5.1. Company
Details
18.5.2. Company
Overview
18.5.3. Product
Offerings
18.5.4. Key
Developments
18.5.5. Financial
Analysis
18.5.6. SWOT
Analysis
18.5.7. Business
Strategies
18.6. Isentia
18.6.1. Company
Details
18.6.2. Company
Overview
18.6.3. Product
Offerings
18.6.4. Key
Developments
18.6.5. Financial
Analysis
18.6.6. SWOT
Analysis
18.6.7. Business
Strategies
18.7. Kantar
Media UK Ltd.
18.7.1. Company
Details
18.7.2. Company
Overview
18.7.3. Product
Offerings
18.7.4. Key
Developments
18.7.5. Financial
Analysis
18.7.6. SWOT
Analysis
18.7.7. Business
Strategies
18.8. Linkfluence
18.8.1. Company
Details
18.8.2. Company
Overview
18.8.3. Product
Offerings
18.8.4. Key
Developments
18.8.5. Financial
Analysis
18.8.6. SWOT
Analysis
18.8.7. Business
Strategies
18.9. Meltwater
18.9.1. Company
Details
18.9.2. Company
Overview
18.9.3. Product
Offerings
18.9.4. Key
Developments
18.9.5. Financial
Analysis
18.9.6. SWOT
Analysis
18.9.7. Business
Strategies
18.10. ONALYTIC
18.10.1. Company
Details
18.10.2. Company
Overview
18.10.3. Product
Offerings
18.10.4. Key
Developments
18.10.5. Financial
Analysis
18.10.6. SWOT
Analysis
18.10.7. Business
Strategies
18.11. Onclusive,
Inc.
18.11.1. Company
Details
18.11.2. Company
Overview
18.11.3. Product
Offerings
18.11.4. Key
Developments
18.11.5. Financial
Analysis
18.11.6. SWOT
Analysis
18.11.7. Business
Strategies
18.12. Outbrain
Inc.
18.12.1. Company
Details
18.12.2. Company
Overview
18.12.3. Product
Offerings
18.12.4. Key
Developments
18.12.5. Financial
Analysis
18.12.6. SWOT
Analysis
18.12.7. Business
Strategies
18.13. Prezly
18.13.1. Company
Details
18.13.2. Company
Overview
18.13.3. Product
Offerings
18.13.4. Key
Developments
18.13.5. Financial
Analysis
18.13.6. SWOT
Analysis
18.13.7. Business
Strategies
18.14. Signal Media
Ltd.
18.14.1. Company
Details
18.14.2. Company
Overview
18.14.3. Product
Offerings
18.14.4. Key
Developments
18.14.5. Financial
Analysis
18.14.6. SWOT
Analysis
18.14.7. Business
Strategies
18.15. Simplify360.
18.15.1. Company
Details
18.15.2. Company
Overview
18.15.3. Product
Offerings
18.15.4. Key
Developments
18.15.5. Financial
Analysis
18.15.6. SWOT
Analysis
18.15.7. Business
Strategies
18.16. Social
Beat Digital Marketing LLP
18.16.1. Company
Details
18.16.2. Company
Overview
18.16.3. Product
Offerings
18.16.4. Key
Developments
18.16.5. Financial
Analysis
18.16.6. SWOT
Analysis
18.16.7. Business Strategies
18.17. Other
Industry Participants
19. Key
Findings
Note: This ToC is tentative
and can be changed according to the research study conducted during the course
of report completion.
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